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Jim Degerstrom - EzineArticles.com Expert Author
Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in cms web design and graphic art design, and runs his online Small Business Resource Center at jimdegerstrom.com from Kissimmee FL USA.
All services are fully custom and original work for a unique corporate market identity. In addition, pricing is modest by comparison based on sole ... [More]
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Jim Degerstrom Email Alerts
- Danger Running Twitter on Autopilot
[Internet-and-Businesses-Online:Social-Media] An effective Twitter strategy for brand awareness requires companies to interact with their followers, tweet with consistent frequency, and display human personality in their tweets. People want to see that personal touch in Twitter much like dealing with a real person and not a robot.
- Evaluate Your Website Risk For Becoming Obsolete
[Internet-and-Businesses-Online:Web-Design] Small business owners satisfied with the look of their commercial website may be in for a surprise, soon. Some designers have ignored advice from the Worldwide Web Consortium, W3C, the international authority establishing standards for code to create web sites. There are new reasons to reconsider the W3C recommendations.
- Custom CMS Web Design Budget
[Internet-and-Businesses-Online:CMS] Consider our expert custom CMS web design budget tips when asking for a quote on a new custom CMS website or the redesign of an existing site. A custom CMS content management system is a good choice to keep down future costs because you or a staff member may manage new site content without technical skills or paying each time for changes.
- Domain Registration Term and SEO
[Internet-and-Businesses-Online:SEO] Should you take the advice of experts to register your new domain for at least two years or more? Search engine algorithms evolve constantly, and the value of your domain registration term and SEO, or search engine optimization, has changed. Website SEO strategy needs to be revised over time to be effective.
- Writing Effective Content For Your Website
[Writing-and-Speaking] Website owners who offer a product or service have 5 seconds to capture the attention of site visitors. If you do not write effective website content to quickly communicate the benefits of what you do, your audience will bounce to the next website in their search results. This bounce rate is the opposite of stickiness. Is your website sticky? These tips on writing effective content for your website can certainly help.
- Multimedia and Search Engine Optimization
[Internet-and-Businesses-Online:SEO] Multimedia is content that cannot be viewed or rated by search engines, so if search engine optimization and driving traffic to your site is important, be careful with multimedia choices for your small business website design.
- Small Business SEO Tips and Tricks
[Internet-and-Businesses-Online:SEO] I believe that millions of websites set up and tweaked just to trick search engines are being caught and punished, and the PR scale in 2007 has shifted downward for quality site owners to fill in that void and redefine the PageRank range. Before getting into tips and tricks, here is some background information about SEO for small business owners.
- Overcome Male Anxiety Approaching Retirement
[Home-and-Family:Retirement] As a man shifts gears and approaches retirement, it's time to get out of the house, interact socially with peers, and find an outlet to share your worldly expertise and lifelong lessons. For persons at or approaching retirement, the anxiety of their new freedom may be met with joy, or dread.
- Google Crawlers and Stray Cats
[Internet-and-Businesses-Online:Blogging] Consider how many of your small business competitors have a blog. The majority do not. If you are a blogger, a weekly post could be the key advantage beating out the competition and attracting new prospects to your website.
- Brand Name Turnkey Website Advice
[Internet-and-Businesses-Online] Low cost cookie cutter website solutions may be practical for small business owners on a limited budget, yet having duplicate content that is just like 1000 other sites drastically impacts the value in seo, or search engine optimization.
- Small Business Homepage Construction
[Internet-and-Businesses-Online:Web-Design] Based on experience, here is some advice to assist small business website owners maximizing the relationship with their designer. Being prepared to discuss your expectations is more likely to result in a finished project where neither party resents the deal.
- Out of Control WWW Domains
[Internet-and-Businesses-Online:Domain-Names] If a small business owner does not ask, or know to ask, some registrars will intentionally keep their name as the administrative contact on domains they acquire on behalf of clients thinking they have them locked up as a customer indefinitely.
- Choosing Small Business Website Names
[Internet-and-Businesses-Online:Domain-Names] There's nothing wrong with getting the dot COM domain name you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to take advantage of your reputation by association.
- Small Business Unique Sales Proposition
[Business:Small-Business] Knowing why you succeed based on customer feedback, and then utilizing this information in marketing materials, you will be able to attract more customers looking for the benefits that you offer.
- Solve the Mystery of Lost Business
[Business:Small-Business] My sales tips and advice for small business owners when calling about proposals that are pending is assume the contract is open. It must be because they didn't call you. Be positive. If your steps in the sales cycle are "hat in hand" then the confidence factor could be killing your efforts.
- Small Business Blog Writing Tips
[Internet-and-Businesses-Online:Blogging] Compare physical exercise to writing posts for your small business blog, and each requires discipline. Both are easy to avoid without feeling guilty, yet the benefits are certainly important to your health, personal and business.
- Small Business Blog Integration Advice
[Business:Small-Business] Times have changed. Small business blogs are a great opportunity to provide your customers advice, news, and reviews. The value a blog provides to small business owners is fresh content that you may easily add to your site.
- Solutions to Stop Friendly Spam
[Business:Small-Business] Unwittingly many small business owners forward junk email without a second thought. Did they really leave out "In God We Trust" on the new US one dollar coin?
- Free Ad Supported Website Hosting
[Business:Small-Business] Small business owners are usually too busy running their day to day operations to learn about the best options for getting and keeping a website online. Free ad supported website hosting is available, but the downside needs to be understood before you opt for free hosting.
- Small Business Website Failures
[Business:Small-Business] Success online is more than just having a website. Realistic expectations require knowledge of how the internet and search engines work.
- Corporate Image And Print Strategy
[Business:Small-Business] Realistic goals for each of your printed marketing materials should be considered before trying to fit your company history on the back of a business card. Keep in mind that your business card, post card or flyer, and trifold brochure each has a simple purpose.
- Small Business Owner Sales Tips
[Business:Small-Business] You know the value of what you offer, so how do you convince a prospective customer? Understanding the psychology of what happens during the sales process requires empathy.
- Fight Against Phishing to Protect Your Reputation and Money
[Internet-and-Businesses-Online:Security] Crime never takes a vacation, and daily errors in judgment has cost countless people and small business owners in the USA time and money attempting to recover losses from stolen identity.
- Another Turnkey Online Business Disaster Report
[Business:Continuity-Disaster-Recovery] This is an excerpt from an emailed reply to a small business client who lost more than $10,000 making poor choices buying several online turnkey websites. Read between the lines for important advice to help you avoid this costly mistake.
- Internet Explorer 7 Browser and Small Business Websites
[Computers-and-Technology:Software] Small business owners may not have the time to study the latest trends in online browsers, and some changes may take them by surprise. Misinformation abounds, so use caution when anyone makes statements comparing IE7 to Y2K.
- Tips to Add Credibility to Your Web Directory Listings
[Internet-and-Businesses-Online:Site-Promotion] Quality backlinks add value to search engine rankings; however each website directory has rules that you need to follow to avoid having your efforts backfire.
- Tips Before Buying a Turnkey Online Business
[Home-Based-Business] Learn from the $10,000 mistakes in this true case study of dreams gone bad. To get started, one company required payment of $2500 by EFT to transfer funds immediately from her bank account to theirs. One year later, they renewed her site without any prior notice, and withdrew $2500 again.
- Overcome Writer's Block to Create New Articles Faster
[Writing-and-Speaking:Writing-Articles] It's easy to come up with an idea-a-minute instead of spending late nights in tears with writer's block.
- My 5 Second Rule for Small Business Owners
[Business:Small-Business] Advice for introducing your product or service in person or online
- Why You Need to Visit WhoIs
[Business:Small-Business] An incredible number of web sites disappear every year, and not intentionally
- Case Study: An eBook Online Business Plan
[Internet-and-Businesses-Online:E-Books] How to avoid mistakes on your way to being an eBook mogul
- Press Release System for Free Advertising
[Business:PR] Get your small business featured in big time publications
- 8 Important Elements for Small Business Web Sites
[Internet-and-Businesses-Online:Web-Design] Advice for small business owners to review and evaluate their web design.
- Protecting Your Corporate Image and Market Identity
[Business:Marketing] Advice for presenting your logo consistently in your marketing materials for enhanced credibility
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