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Jeffrey Hauser - EzineArticles.com Expert Author
Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and runs a consulting and design firm, Advertising Business Consultants for Yellow Page advertisers in Phoenix, AZ. His latest book is, "Inside the Yellow Pages." is available on amazon.com. He can be ... [More]
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- The Best $100 Yellow Page Ad Money Can Buy
[Business:Advertising] On a tight Yellow Page budget? Then carefully consider every single word in your small, but mighty ad.
- Effective Yellow Page Ads in 4 Easy Steps
[Business:Advertising] There are probably dozens of ways to create more effective Yellow Page ads. I've boiled them down the first basic few that will get you started on the right path toward success.
- Is Barack Obama the Next Richard Nixon?
[News-and-Society:Pure-Opinion] President Obama has been compared to Lincoln, Kennedy and Roosevelt. But there is one other President I would like you to consider.
- The Best Way to Enjoy Your Retirement
[Home-and-Family:Retirement] Getting close to the magical time when you can stop working and start enjoying yourself? I know the feeling and think you should know a few things.
- Yellow Page Ad Advice For Phoenix Businesses
[Business:Advertising] Phoenix, Arizona has a good climate for businesses, but not a good climate for the residents. Therefore, Yellow Page advertising can be tricky.
- Highly Effective Yellow Page Ads Tips
[Business:Advertising] Have you ever wondered why certain Yellow Page ads get more results than others? Not all ads are equal but there are some basic ideas the good ones share.
- Yellow Page Ads Doomed to Fail
[Business:Advertising] You know all those Yellow Page ads that you skim past in the directory? Do you ever wonder why people like you overlook them? There are some simple answers.
- Yellow Pages Ad Design Tips For Success
[Business:Advertising] I was not only a Yellow Page consultant for 25 years, but I also have a degree in advertising design. Therefore, I used to create the ads for all my customers, many drawn right on the spot. That was before computers when I carried a sketchpad and a slew of fine point markers. Whether you use a computer graphics program or the old-school method I employed, the result should be the same. You must produce an eye-catching and communicating ad, that contains all the elements that will get results. There are only a few basic concepts to remember and enact.
- Yellow Pages Advice From a Former YP Consultant
[Business:Advertising] Should you place an ad in the local Yellow Pages? The answer may not be that obvious.
- Yellow Page Advertising Tips From an Expert
[Business:Advertising] The word "expert" has been bandied around somewhat, but my 25 years as a Yellow Page consultant I think should calm your fears. I have given advise to 1000's of businesses and therefore I can claim the title of exert. But you aren't reading this to hear my background, you want to know how to create an effective ad for less, right?
- Why Yellow Page Ad Design is Unimportant
[Business:Advertising] I once calculated that I have designed over one thousand Yellow Page ads during my 25 years as a YP consultant. Having an art background certainly helped me and most of my clients appreciated my creative ideas and suggestions. But the layout and artwork was not what made the ads work. So, can you guess what it was?
- Yellow Page Ad Design Consultants - Are They Worth It?
[Business:Advertising] There are dozens of Yellow Page designers hungry for your business. Here's some basic advice, if you are interested in an honest opinion.
- Yellow Page Advertising Secrets and Myths
[Business:Advertising] After counseling 1000's of businesses over a 25-year period as a Yellow Page consultant, I can pass along some words of wisdom I have learned. First, let me begin with the myths that are common to all markets, both large and small. In no particular order of importance, it begins with usage and perception.
- Bringing Back a Deceased Loved One
[News-and-Society:Pure-Opinion] With the passing of Ted Kennedy and his memorial service, I was reminded of all those that departed from my family. I lost my grandparents when I was 10, my mother when I was 22, and most recently, my wife of 29 years when I was 55. I think of them as often as I can and I've noticed something interesting.
- Using a Small Ad For Effective Yellow Page Advertising
[Business:Advertising] Good things sometimes come in small packages. Will your next Yellow Page ad be one of them?
- Using One Or Two Words For an Effective Yellow Page Headline
[Writing-and-Speaking:Copywriting] The pen is mightier than the sword. And sometimes a few words are better than many.
- How to Spend a Lot Less on Your Yellow Page Ad
[Business:Advertising] Who doesn't like to save money, raise your hand? I thought so. When I was a Yellow Page consultant over the past 25 years, I designed 1000's of ads and talked to an equal number of businesses. The main concern was always cost.
- Yellow Page Headlines Guaranteed to Work
[Business:Advertising] The first thing that people see when they look at a Yellow Page advertisement is the headline. Therefore it must be the item that draws them in to display the rest of your story. After all, you've spent your hard-earned money on this ad and it better work powerfully for you. The trouble begins when you allow your ego to lead the way. For instance, suppose you're name is the business name, such as Bill Smith's Plumbing Repair. Naturally, you would love to put that at the top of the ad and who could blame you?
- Collecting Autographs Without Any Pain Or Regret
[Home-and-Family:Crafts-Hobbies] Wouldn't you love to have what's his name's autograph, and for a whole lot less? Here's a few tips that will help you sleep better at night.
- The Worst Yellow Page Ad
[Business:Marketing] Your Yellow Page doesn't have to be bad, but how do you know if it is? Here are a few tips.
- The Worst Yellow Page Sales Person
[Business:Sales] I was a Yellow Page advertising sales consultant for 25 years. Was I any good? I was consistently a top performer, had many awards, and retired having worked with the largest account in the region. I designed many of my own ads and made many friends of clients, some of whom I still see to this day.
- Healthy, Wealthy and Not So Wise?
[News-and-Society:Pure-Opinion] When we are born into this world, we faced a myriad of choices. From the simplest of chores to the most complex, such as a mate or job, we have to decide what's best for us.
- So You Have a Job As a Yellow Page Rep, Now What?
[Business:Sales-Training] Good YP reps have the same good habits. Here are a few tips you may want to remember.
- Basic Advice For Yellow Page Sales People - Part 3
[Business:Sales] Selling the Yellow Pages is just like selling any other media. So there are some basic ideas that will get you through the process.
- Basic Advice For Yellow Page Sales People - Part 2
[Business:Career-Advice] Selling the Yellow Pages is just like selling any other media. So there are some basic ideas that will get you through the process.
- Basic Advice For Yellow Page Sales People - Part 1
[Business:Sales] Selling the Yellow Pages is just like selling any other media. So there are some basic ideas that will get you through the process.
- What It's Like Being a Yellow Page Salesman
[Business:Career-Advice] Yellow Page sales can be a great job and career. Here's a bit if what you can expect.
- Americans, Stop Whining and Consider the Alternatives
[News-and-Society:Pure-Opinion] Life in America has its ups and downs. But, are things that awful or do we simply need and attitude adjustment?
- The Single Most Amazing, and Astounding Fact About Yellow Page Advertising
[Business:Advertising] Media has been around since the first sign placed above a Roman shop found in the ruins of Pompeii. Each method of delivering a message is unique, as is the Yellow Pages.
- Why Small Businesses Shouldn't Go Into the Yellow Pages
[Business:Advertising] The other media has so much more to offer, why would you even consider advertising in the Yellow Pages? Here's the scoop.
- 5 Ways Your Yellow Page Ad Fails to Work
[Business:Advertising] You only have one chance each year to design an effective Yellow Page ad. Make this year's ad a success, and here's how.
- Get Cheap, Money-Saving, Low-Cost Yellow Page Ads, at a Hidden Cost
[Business:Advertising] Who doesn't want more for less? But why is there always that hidden cost that no one talks about? Well, maybe it's time to discuss it.
- Why I Love America (And You Should Too)
[News-and-Society:Pure-Opinion] There are so many reasons to be in love with America, it would take a book. Instead, take a moment to read the condensed version.
- 10 Things to Do Once the Recession Ends
[News-and-Society:Pure-Opinion] Terrible economic times can be a lesson and reminder. But it can also lead to something new and wonderful.
- 5 Secrets to Saving and Making Money on Your Yellow Page Ad
[Business:Advertising] Why spend more on your Yellow Pages than you have to? Here are a few tricks to kick-start that dreary ad.
- Describing the Recession With a Simple Farming Analogy
[News-and-Society:Pure-Opinion] Planting a field is like running a household or a business. What could possibly go wrong?
- A Yellow Page Consultant Gives Expert Advice For Saving During Recessions
[Business:Advertising] That's a long title for a short article that should give you a perspective on your Yellow Page advertising program. I was a consultant to 1000's of businesses for over 25 years. We struggled through several recessions and I watched businesses thrive and fail during troubled times.
- Collecting Autographs - Getting Ripped-Off on the Internet
[Home-and-Family:Crafts-Hobbies] Having a celebrity's autograph can be an exciting hobby. Or perhaps you want a former rock-star, President, or sports person. They all can be found in abundance on the Internet, especially on eBay.
- Yellow Page Advertising Ideas For a Poor Economy
[Business:Advertising] Business is down and you are thinking about how to survive. Is reducing your advertising a good choice?
- In Search of the Perfect Yellow Page Ad
[Business:Advertising] All it takes to create a great ad is a plan that includes some basic concepts. I'll spell them out for you.
- Should You Run a Yellow Page Ad in a Recession?
[Business:Advertising] It's a struggle to run a business, especially during a recession. So what's my advice?
- Are the Yellow Pages Still Useful in This Internet Age?
[Business:Advertising] I grew up before microwave ovens, fax machines, cell phones and personal computers. I finally got a Mac in 1984. Ten years later, a cell phone. I started working a sales consultant for the Yellow Pages in 1980 and figured that they would be around forever.
- Should You Advertise in the Yellow Pages During a Recession?
[Business:Advertising] The simple answer is yes, the more complicated answer is why and how much. But let's start at the beginning. I'll assume you are a service or retail business owner and have been hit hard by the recession.
- Yellow Page Advertising in These Troubled Times
[Business:Advertising] It's a fact of business life that there will always be recessions. Coping is the problem.
- Recession-Proofing Your Yellow Page Advertising
[Business:Advertising] I was a Yellow Page consultant and salesperson for a quarter-century and helped many businesses during the downturns of the economy. Let me share some of my advice I would offer them. To begin with, I remember several uneasy times when money was tight.
- Yellow Page Advertising Advice From an Expert Consultant
[Business:Advertising] The directory can be very beneficial for advertisers and consumers. Here's some advice for the average business person.
- Tips and Secrets For the Yellow Page Advertiser
[Business:Advertising] Businesses advertising in the Yellow Pages must always be prepared for the YP rep. They called to say they want an appointment to go over your program.
- Have You Documented Your Life?
[Home-and-Family] If not, perhaps you should start. Why? Because how will your children or grandchildren ever find out about your life, or their grandmother or father or other relative? There must be things that only you know and so, if you passed away, how would they ever know what really happened?
- Learn to Play an Instrument to Save Your Life
[Self-Improvement:Motivation] I can't think of a better, more positively motivational experience, than learning to play an instrument at any age. I did it at age forty and you can too!
- Coping With a Teenager and Other Impossibilities
[Kids-and-Teens] If you look up "teenager" in the dictionary, I imagine it displays a picture of Linda Blair from the "Exorcist" with her head spinning around and spewing forth green pea soup. The description includes words such as "horrifying" and "bewildering." In other words, It's not a pretty site.
- Want Some Cheese With That Whine?
[Arts-and-Entertainment:Humor] Ever have a friend or relative who never has a kind word to offer? I feel your pain.
- Accepting When Good Things Happen
[Self-Improvement:Inspirational] The mail arrives and there is a letter from the IRS. It appears that they have made a mistake on a tax return you filed two years ago. They have sent you a check for $1500 plus interest along with a detailed explanation and an apology.
- The Fine Art of Collecting Fine Art Prints
[Home-and-Family:Crafts-Hobbies] Collecting prints for fun and profit. They also look nice on the wall.
- It's Time to Leave Your Job When
[Business:Careers-Employment] Finding the perfect job is most likely impossible. But staying with a lousy job is totally unacceptable with all the companies in this world screaming for good employees. If you find yourself in a job you hate, it's time to rethink your priorities.
- Does Time-Travel Put Free-Will in Doubt?
[News-and-Society:Pure-Opinion] Whether it was H.G. Wells sending a machine into the future or Michael J. Fox using a DeLorean to accomplish the same mission in 1985, we've all read or seen tales of time travel. Scientists at this very moment are attempting to send a tiny photon back in a millisecond of time.
- Using the Franklin Technique to Make Decisions
[News-and-Society:Pure-Opinion] I just finished the Walter Issacson biography of Benjamin Franklin. It's a long, if not well-written and well-documented treatise on a founding father. It reminded me of a technique I learned about in my twenties for making decisions.
- Art Buyers - Beware of Online Auctions (Part 3)
[Internet-and-Businesses-Online:Auctions] The following is an actual listing on an online auction site that shall remain nameless, although it rhymes with me-say. Anyway, the following posting under "art for sale" is reprinted here without any alteration:
- The New York City Mystique is For Real
[Travel-and-Leisure] Visiting New York City should be on everyone's to-do list for a future trip. There are many reasons that make it great, an this article just tries to hint at a few of them.
- What Does God Look Like?
[News-and-Society:Religion] Since the first human looked up at the stars, we have wondered who created us and what they must be like. It's a fair question that deserves a fair answer.
- Creating the Perfect Advertising Headline
[Business:Advertising] My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I've learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while saving money.
- Mythbusters - Having a Social Life is Fulfilling
[Home-and-Family] It seems like couples are busier than ever, entertaining, eating out and meeting a variety of social obligations. But, are both of them always on the same page when it comes to how they view their lives? Maybe it's time to evaluate your needs and priorities.
- Are You Living the Good Life?
[News-and-Society:Pure-Opinion] Living well is a relative term. You might think your relatives are doing better than you. But there are some things to ponder about the subject.
- The World's Greatest Cell-Phone
[Communications:Mobile-Cell-Phone] Do you have a cell-phone that takes photos, sends email and plays iTunes? Well good for you, but I have a better one.
- The Secret to Losing Weight Without Dieting, Exercise, Pills, Or Surgery!
[Health-and-Fitness:Weight-Loss] Finally, here is the answer that everyone is seeking to weight-loss. It is actually guaranteed to work or your money back. Okay, the information is free, but it's still unconditionally guaranteed. Read on.
- A Guide to the Teenage Mind
[Relationships] I raised a daughter, who is now in her early twenties. We both survived the terrible teens and have moved on. But she still retains much of her teenagernish, if I can invent that term.
- What Ever Happened to Customer Service? (Part 1)
[Business:Customer-Service] Is there such a thing? Please let me know when you find it.
- The Password is "Enough"
[Internet-and-Businesses-Online:Security] Almost every website has a password. How can you remember them all and where will it end?
- Ways to Avoid Fake Art on the Internet
[Internet-and-Businesses-Online:Auctions] I've been collecting artwork since the mid-1970's. Back then, you went to a gallery or auction and could see or touch the pieces. The dealer would answer your questions in person and you could view the documents or other certificates of authenticity.
- Has the World Gone Acronym MAD (Mankind Against Dysfunctionality)?
[Reference-and-Education:Languages] Another rant against short-cutting the English language. RU Red E?
- Palin Comparison to Who?
[News-and-Society:Pure-Opinion] Poor Governor Sarah Palin of Alaska was grilled by perky little Katie Couric of CBS news the other day. She asked some tough, if not nebulous questions about everything from foreign affairs to the Supreme Court. It was rather like a surprise pop quiz we all hated in high school and still dread just reliving it.
- Autograph Collectors - Beware of the Dreaded COA (Certificate of Authenticity)
[Home-and-Family:Crafts-Hobbies] Every signature had to come from someone and somewhere. It's up to you to discover the truth and not rely on a COA.
- 10 Things Your Yellow Page Rep Won't Tell You
[Business:Advertising] I was a Yellow Page salesman/rep for 25 years. Like most other reps, I worked on commission. In other words, if my accounts didn't buy or increase their advertising, I didn't get paid.
- The Perfect Woman
[News-and-Society:Pure-Opinion] All right guys, you can stop laughing. There really is a perfect woman out there for you. In fact, she might already be standing next to you right now.
- The Perfect Man
[Relationships] Okay, I can see all the women reading this article either laughing, shaking their heads in disbelief, or thinking that this must be a satire. No, ladies, it is not. Although I am a man and not in any way perfect, I feel compelled to offset the general rumors about our short-comings and write for all men that strive for perfection, myself included.
- Creating the Perfect Yellow Page Ad
[Business:Advertising] There are no secrets to designing good and effective ads. Just a basic technique anyone can learn.
- Cruising Your Way Around Europe
[Travel-and-Leisure:Luxury-Cruising] A great way to see parts of Europe without a lot of the usual hassle is to book a cruise. In mid-May, we flew to Barcelona from Phoenix via British Airways direct flight to London with a short second flight to Spain. From there, we boarded a Royal Caribbean ship, the Splendor of the Seas, for the beginning of a seven day exploration.
- Welcome to the New Surcharge World
[News-and-Society:Pure-Opinion] We may be forced to carrying cash again everywhere we go. Want to know why? Read on.
- Smarter Yellow Page Advertising - Part 3 - Picking an Ad Size
[Business:Advertising] Advertising can be very cost-effective if you understand the basics. And that's what I am here to teach you.
- Smarter Yellow Page Advertising - Part 2 - Choosing a Heading
[Business:Advertising] Advertising can be very cost-effective if you understand the basics. And that's what I am here to teach you.
- Smarter Yellow Page Advertising - Part 1 - Targeting Your Market
[Business:Advertising] Advertising can be very cost-effective if you understand the basics. And that's what I am here to teach you.
- Are Today's Yellow Pages a Waste of Your Advertising Dollars?
[Business:Advertising] With the common daily usage of the Internet for finding everything from online advice to purchasing aardvarks or zithers, why go anywhere else? Well the same could be true for reading the traditional printed newspaper or magazine. Once we become use to ebooks, ye olde paperback will seem to be a relic.
- Fellatio and 9 Other Things You Can Do to Make Your Man Happy
[Relationships:Sexuality] There are at least 10 simple, but specific ways to make him feel special. And isn't that what it's all about?
- Cunnilingus and 9 Other Ways to Keep Your Woman Satisfied
[Relationships:Sexuality] 10 simple, but important ways, to make her feel special. And isn't that what it's all about?
- Collecting Autographs - Be Your Own Expert
[Home-and-Family:Crafts-Hobbies] Autographs are plentiful all over the Internet and a great hobby. But buying a fake can be a very expensive mistake. It's time become an expert.
- 10 Reasons To Stay In a Bad Marriage
[Relationships:Marriage] Marriage has been called a basic institution, or one that might lead to being in an institution. Either way, it provides plenty of controversy.
- The Case for God
[News-and-Society:Religion] You don't have to be a Priest or Rabbi to accept that there is a God. In fact, it helps if you are of a more scientific mind.
- Stock Market Investing - The Truth About Your "Advisor"
[Investing:Stocks] The market is a scary place if you must rely on it for income or growth. Or even worse: your retirement.
- Yellow Page Advertising Advice From an Expert
[Business:Advertising] You have to do whatever it takes to be a success in business. Knowing how to advertise is essential and knowing where to start is a requirement.
- Collecting Autographs for Fun and, Sometimes, Profit
[Home-and-Family:Crafts-Hobbies] I always wanted Neil Armstrong's signature until I saw how much they were charging. But there are others that can be equally rewarding without breaking the bank.
- Where Have You Been for the Past 3.5 Billion Years?
[News-and-Society:Pure-Opinion] Ever feel like you have been here before? Me too.
- Yellow Page Advertising Strategies That Work
[Business:Advertising] Every small business needs to consider advertising in the Yellow Pages. Here is some advice from an expert.
- What We Really Want for 2008
[News-and-Society:Pure-Opinion] With so many to choose from, how do you pick just a few ideas for a better tomorrow? Well, you start with a keyboard and word processor, like I did.
- Park West at Sea Art Auction - Buying Advice
[Arts-and-Entertainment] We have been collecting artwork for over 30 years. We have been to many art auctions both on land and sea. We've cruised on all the major lines and I also have a BFA degree and have visited all the world's major museums and galleries. Therefore I consider myself an expert on art and collecting.
- How Can a Scientist Not Believe in a God?
[News-and-Society:Religion] I just watched yet another television program on the Big Bang theory that is the salient current argument for the birth of our universe. The condensed version goes like this, with my parenthesis added for my comments.
- Why God Will Read This Article
[News-and-Society:Religion] I am not a religious fanatic. Far from it; my father and mother were atheists. I was born into a home that had a symbolic tree at Christmas but faith was rarely discussed. After marrying a Catholic and raising my daughter as a Christian, I began to examine religion more closely.
- Why You Shouldn't Pay for a Yellow Page Consultant
[Business:Marketing] Yellow Page consultants are not created equal. Here's why.
- What Will You Do With Your 24,248,536,000?
[News-and-Society:Pure-Opinion] All you math wizards should recognize that number, or something like it. It's the number of seconds in 80 years. Assuming most of us born in the past 50 years will live that long, how will you spend yours?
- Why The Average American is Stupid - Part 3
[News-and-Society:Pure-Opinion] Are you capable of naming most of the States or any past Presidents? Then this article is for not for you, but you might know someone who could benefit.
- Why The Average American is Stupid - Part 1
[News-and-Society:Pure-Opinion] Are you capable of naming most of the States or any past Presidents? Then this article is for not for you, but you might know someone who could benefit.
- Why The Average American is Stupid - Part 2
[News-and-Society:Pure-Opinion] Are you capable of naming most of the States or any past Presidents? Then this article is for not for you, but you might know someone who could benefit.
- Are the Printed Yellow Page Books Becoming Obsolete?
[Business:Advertising] The newest debate about the Yellow Pages rages on. How long will the book be around?
- Salient Essential Insight For the Masses
[News-and-Society:Pure-Opinion] There are current forces that are undermining the very basis of our society. How will we cope and what are our options?
- Hawking's Latest Revelation Means You Could Live Forever
[News-and-Society:Pure-Opinion] Stephen Hawking as long been the penultimate resource for quantum physicists when it comes to explanations for the birth of the universe and black holes. He has contended for three decades that there is a loss of matter due to a dissipation of information when an object enters a black hole.
- Why Your Yellow Page Ad May Be Failing
[Business:Advertising] Many businesses have Yellow Page ads that could be working harder and getting more returns. Are you one of them?
- The Best-Kept Secret to Losing Weight
[Health-and-Fitness:Weight-Loss] Weight-loss is the most misunderstood issue facing many of us. But it can be made easier if you read this article.
- The Secrets to Becoming Rich Fast, Having Better Sex & Unlimited Happiness
[Self-Improvement] I'm about to reveal the secret of the ages, so hold on tight and prepare to be dazzled. After all, isn't that what everyone wants?
- Yellow Page Consulting for the Basic Business
[Business:Advertising] There are some things you have to do for yourself to create a successful Yellow Page program. The rest is up to your YP rep.
- Using Trust Deeds to Invest for High Returns
[Real-Estate:Investing] The amazing and yet, little talked about world of trust deed investing. It's the last thing your stockbroker wants you to know.
- Why Create a Self-Directed IRA Account?
[Investing:IRA-401k] Having an IRA doesn’t mean that have to give up control of your earnings to a perfect stranger. Just look in the mirror to see your next money manager
- The Pitfall of Using a Financial Advisor
[Finance:Personal-Finance] Your money may come and go, but I know someone who will always benefit, and it's not you.
- Are We Losing the Techno-War?
[Computers-and-Technology] With all that cool stuff comes the really big techno-headaches. So take a low-tech pill.
- Why Running a Business is Like Playing Texas Hold'em
[Arts-and-Entertainment:Casino-Gambling] Playing poker or any card game has some life lessons that can teach us about the way we act, especially in the business world.
- Got A Website That Makes Money? You're In The Minority
[Internet-and-Businesses-Online] Are you really serious about creating a money-making website, or is it just occupying dead space?
- An Open Letter of Advice to Gen-Xers
[Home-and-Family:Parenting] Young adults need some basic information to succeed. Here are some essential truths that might help them along.
- Yellow Page Questions Your Ad Should Answer
[Business:Advertising] There are some basic steps to take to insure you have a solid Yellow Page program.
- Yellow Page Tips You Won't Get Anywhere Else
[Business:Advertising] Just placing a Yellow Page ad isn’t enough anymore. You must have a few tips on how to make it the best possible ad.
- Yellow Page Secrets That Really Make Sense
[Business:Advertising] The secret to advertising success is sometimes right in front of you. But you have to know where to look first.
- How's Your Yellow Page Ad's ROI?
[Business:Advertising] Making your Yellow Page ad the best possible is no easy task. But there is something you can do right now.
- Are the Yellow Pages a Dinosaur?
[Business:Advertising] Are the Yellow Pages a Dinosaur?
- So You Want Free Advertising for Your Website?
[Internet-and-Businesses-Online] I have the secret that you have been looking for. But it’s not what you may think.
- Does Your Business Have a Second Parachute?
[Business:Small-Business] Your business depends on the leadership to do the right thing all the time. Are you prepared?
- In Search of the Perfect Website
[Internet-and-Businesses-Online] With so many millions of websites, how does one choose the best? There are some basic ideas that can help in that quest.
- Reasons You Don't Want to be a Famous Billionaire
[Self-Improvement:Success] Making money has its rewards, and it's drawbacks, if you can imagine that.
- Why Do You Have that Website Anyway?
[Internet-and-Businesses-Online:Internet-Marketing] Having an Internet presence is just the first step if you want to grow a business.
- The Net Result - Getting Ripped-Off on the Net
[Internet-and-Businesses-Online:Spam-Blocker] The Internet is filled with legitimate businesses, but there are those that are lurking in the shadows as well.
- Why Are You Still Living Where You Are?
[Self-Improvement:Motivation] Are you finally fed up with your town or city? Then make a move.
- Why the Yellow Pages is the Small Business's Best Friend
[Business:Advertising] There are several choices for the small business among the various media. But guess which one makes the most sense?
- Who Do Admire Enough to Want Their Autograph?
[Home-and-Family:Crafts-Hobbies] There are fan clubs and admirers of famous people everywhere. Who is worthy of your attention?
- Can a Husband and Wife be in Business Together?
[Business:Management] Millions of small businesses are run by husband and wife teams. If you are in this group, this article is directed at you.
- What's the Ideal Retirement Age?
[Home-and-Family:Retirement] Hopefully, you'll be able to retire some day and enjoy a terrific lifestyle. It's just a matter of when.
- Let's Play, What's Your Addiction?
[Self-Improvement:Addictions] Are your addicted to something? If you said "no" then I think you should rethink your definition of addicted.
- The Internet- The Lazy Way to Make Millions!
[Internet-and-Businesses-Online:Internet-Marketing] Why spend a fortune designing and marketing your website? You must realize that there's a better way, right?
- What Are You Waiting For; A Second Lifetime?
[Self-Improvement:Motivation] We all have the potential to become the best person we can be. When will you begin to make that change?
Procrastination is a human condition. We all have it to some degree. Often it’s associated with a bad experience. We hate going to the doctor because we remember how awful they were to us and all that wasted time in the waiting room. Therefore...
- How to Create an Amazing Abstract Painting
[Home-and-Family:Crafts-Hobbies] Without any talent, brushes or tools, you can make a stunning work of art.
- The Best Investment You'll Ever Make
[Relationships] There are just a few investments that are guaranteed to return more than you put in. Can you guess which one is truly the best?
- Making the Big Bucks
[Finance:Wealth-Building] Every day someone gives up their present condition to move towards a brighter tomorrow. When will you?
You see, it all is determined by your current lifestyle and needs and wants. So pick your amount and move toward that number. How?
- Luggage Tips from a Frequent Traveler
[Travel-and-Leisure] Bringing bags to the airport doesn't have to be a big hassle, unless you check them.
- Ya Gotta Have a GPS
[Communications:GPS] There are many amazing time-saving devices available. This may be one of the best.
- Ways to Tell That Your Coin Dealer is Less Than Honest
[Home-and-Family:Crafts-Hobbies] Coin collecting is a great hobby if you don't get taken for a ride.
- Why Efficient Government is an Oxymoron
[News-and-Society:Pure-Opinion] Just another US citizen whining about our tax dollars. Get used to it.
- The Successful Marriage
[Relationships:Marriage] Having been married for over 33 years, I have a few words of wisdom to share with other married couples everywhere.
Well, your sex life, riches, and brains are not enough to get you past the other issues. Let me give you just one example. Say you are Felix and Oscar, the odd couple of Neil Simon fame. In other words, one is a neat-nick and the other a total slob. Eventually, if...
- The Doomed Marriage
[Relationships:Marriage] Having been married for over 33 years, I have a few words of wisdom to share with those dating couples.
So the big day came and went. The honeymoon in Cancun, the next year of excitement and exploration. The new baby. Yep, life was good. Sorta...
- Why Don't We Have A Picture-Phone Today?
[Computers-and-Technology] Years ago I got a rare glimpse into the future. It was an exciting time, just as it is today.
- What if You Could Live Forever... Inside a Computer?
[Computers-and-Technology] The future hold many wonderful opportunities that we can't even imagine.
Some have sound and allow you to hear what goes on. But your body has long since left you in this new world of little interaction. Assuming you deposited enough money in an interest-bearing account to fund and perpetuate this existence for all eternity, or until computers cease to exist, would you want to continue on in this fashion?
- Do You Have A Crazy Aunt As Well?
[Home-and-Family] Having a good time at a family reunion is all relative. Maybe that's why it's so troubling.
Another Easter and another family gathering has come and gone. It reminds me why we don't do it more often. I don't know who was worse this time around. Crazy Aunt Janet or Mysterious Uncle Earl. By the way, the names have been changed to protect the insane. But there they are...
- What Do You Do at 2AM in the Morning?
[Internet-and-Businesses-Online:Social-Media] Can't sleep? Neither could I.
The point, and I actually have one, is that the Internet is a boon to the "I can’t sleep" sector of society. It's interactive and provides endless avenues of entertainment. It's silent and unobtrusive so that it doesn't...
- Art Buyers - Beware of Online Auctions (Part 1)
[Internet-and-Businesses-Online:Auctions] Caveat emptor - That's Latin for "avoid getting ripped off."
- Art Buyers - Beware of Online Auctions (Part 2)
[Internet-and-Businesses-Online:Auctions] Caveat emptor - That's Latin for "avoid getting ripped off."
- Getting Your Book Published is Only Half the Battle
[Writing-and-Speaking:Book-Marketing] Seeing your book in print is not nearly enough anymore. You have to get out there and sell it.
- Is Taking Viagra Cheating?
[Health-and-Fitness:Mens-Issues] Having intimacy issues can be devastating for both partners. But luckily, there is an answer.
- Making Your House into an Art Gallery
[Home-Improvement:Interior-Design-and-Decorating] Collecting artwork doesn't have to be costly, just rewarding.
- My Husband-Wife Has Just Died - Now What?
[Self-Improvement:Grief-Loss] The sudden loss of anyone close is a terrible occurrence and should be properly given due respect. It's how you handle the aftermath that makes all the difference.
- Spotting Fake Art on Ebay
[Internet-and-Businesses-Online:Auctions] Whether you're a serious collector or buying for fun, you should be aware of the art for sale on-line.
- They Call Me "Mr. Yellow Pages"
[Business:Advertising] Welcome to the strange and wondrous world of directory advertising.
- The Art of Selling: The Six-Step Process
[Business:Sales] Selling can be described as both an art and a science. Here’s are a few tips that may help, either way.
- The Art of Selling - The Close
[Business:Sales] Selling can be described as both an art and a science. Here’s are a few tips that may help, either way.
- The Art of Selling - Overcoming Objections
[Business:Sales] Selling can be described as both an art and a science. Here’s are a few tips that may help, either way.
- The Art of Selling - The Presentation
[Business:Sales] Selling can be described as both an art and a science. Here’s are a few tips that may help, either way.
- The Art of Selling - Fact-Finding
[Business:Sales] Selling can be described as both an art and a science. Here's are a few tips that may help, either way.
- The Art of Selling - Preparation
[Business:Sales] Selling can be described as both an art and a science. Here’s are a few tips that may help, either way.
- The Art of Selling: The "ICR"
[Business:Sales] Selling can be described as both an art and a science. Here's are a few tips that may help, either way.
- Why There's no "U" in Diet
[Health-and-Fitness:Weight-Loss] Dieting is a billion dollar industry that's actually not worth a single penny and here's why.
- Maybe It's Time for a Divorce
[Relationships:Divorce] There is a soaring divorce rate. Is that really the bad news?
- A Guide to the Cat Mind
[Pets:Cats] Cats have been around since they drove ancient Egyptians crazy too.
- A Guide To The Dog Mind
[Pets:Dogs] My new trick is writing these guides. Who says you can't teach an old dog a new trick? And who are you calling an old dog?
- A Guide to the Senior Mind
[Relationships] I'll try to write this article in larger type for obvious reasons.
- I Have a Picasso and You Don't (from the Author of, I Have a Rolex and You Don't)
[News-and-Society:Pure-Opinion] I could list many things that are valuable and unique. Each is a small treasure and something that you might envy. But there is one I cherish above all others.
- A Guide to the Male Mind
[Relationships] This will be a short article for obvious reasons.
- A Guide to the Female Mind
[Relationships] This could have obviously been a very long article.
- Selling The Sizzle And Not The Steak
[Business:Sales-Training] If you want to sell better, listen to those that have gone before and done all the homework for you.
- Finding a Good Yellow Page Consultant
[Business:Advertising] No one said that running a business was easy. But finding the right consultant can help it go a lot smoother
- Making Contact With the Other Side
[Self-Improvement:Spirituality] Having a loved one pass away is painful and upsetting, but it may not be the end of your communication. You may still have some options.
- Taking A Risk to Make a New Start
[Business:Entrepreneurialism] There is only one thing holding you back from doing what you've always dreamed.
- Is Your Website Ready for Primetime?
[Internet-and-Businesses-Online:Web-Development] Creating a great website that has all the elements for success is simple, complex and frustrating, all at the same time. Here are some reasons why.
- How to Title Your Next Spam Email (To Get Results)
[News-and-Society:Pure-Opinion] I've written several articles about spam. But this is the first one with tips on how to do it better. Read on.
- Using ROI (Return on Investment) as a Marketing Tool
[Business:Advertising] Do you know how much to spend on your advertising budget and how to judge whether your ad was a success? Every business owner should read this article before committing a penny more toward marketing.
- Tips for Buying Art Online
[Arts-and-Entertainment:Humanities] Collecting and buying art is a fun and exciting way to decorate your home or office. Just follow my advice before making that purchase or investment.
- Do Good Things Happen To Good People?
[News-and-Society:Pure-Opinion] Who ever said that life was fair? Actually, It maybe more fair than you think.
- Writing an Article that Serves No Purpose
[Writing-and-Speaking:Writing-Articles] Online articles are growing at a rapid rate with no end in site. So, as a public service, I will try to separate the proverbial wheat from the chaff.
- MANY MORE Actual Questions Posted on Yahoo! Answers (Part 4)
[Arts-and-Entertainment:Humor] You STILL can’t make this kind of stuff up. But it's all real and online right now.
- Why Do We Buy Things That Don't Work?
[News-and-Society:Pure-Opinion] Zillions are products are sold every day. Ever wonder how many of them actually work as promised? Me too.
- Has Lying and Cheating Become the Norm?
[News-and-Society:Pure-Opinion] Honesty is a word that used to mean something. More recently, we have been sidetracked by a society and media that has forgotten what it is all about.
- Buying Art at a Cruise Auction
[Travel-and-Leisure:Cruising] Collecting artwork through art auctions at sea is a challenging and often rewarding experience if you know what you’re doing.
- Tips for Beginning Coin Collectors
[Home-and-Family:Crafts-Hobbies] Coins collecting can be fun and rewarding. It only takes a few minutes to learn the basics and what to look for.
- Prostitution as a Profession - Is It Really An Option?
[Relationships:Sexuality] Erotic pleasure for money is the oldest way to make a living. If you are an attractive female that is consider this option, this article is for you.
- R Cids Kan't Spel - Butt That's Awl Write
[Reference-and-Education] Learning what's needed to succeed begins in the classroom. Are you aware of what is going on there? You should be and here's why.
- Why Are You Still Fat?
[Health-and-Fitness:Weight-Loss] Most of the population is overweight. There are various reasons and cures. Choose wisely or you will not be alive to read many more articles like this one.
- EVEN MORE Actual Questions Posted on Yahoo!Answers (Part 3)
[Arts-and-Entertainment:Humor] You STILL can’t make this kind of stuff up. But it’s all real and online right now.
- MORE Actual Questions Posted on Yahoo! Answers (Part 2)
[Arts-and-Entertainment:Humor] You STILL can’t make this kind of stuff up. But it’s all real and online right now.
- Yes-You Can Have a Fundraiser Where You Keep 100 Percent of the Money Raised!
[Business:Fundraising] Fundraising requires some work on your behalf. Just make sure that you get to keep all the profits.
- When Your Spouse is Also Your Business Partner
[Business:Small-Business] Business partnerships are tough enough to deal with, but when they involve your significant other, it gets even more complex.
- What's It Like Living in Scottsdale, Arizona?
[News-and-Society:Pure-Opinion] No place is perfect. Scottsdale has its flaws like all the rest. Just perhaps not as many.
- Tips on Writing Your First Novel
[Writing-and-Speaking:Writing] Being an author means a lot of work and luck. Writing that first story begins with a single word. Are you ready to take on the challenge?
- Paying for Sex
[Relationships:Sexuality] The world’s oldest profession has moved online and can be found in mere minutes, at the click of a mouse. Ain’t technology grand?
- The Dangers of Using Yahoo Answers for Research
[Internet-and-Businesses-Online] With so many websites offering expert information, why are the masses going to this one site for their answers? Ask your 10 year-old.
- Is it Time to Buy a GPS Device?
[Communications:GPS] Whether you drive for business or pleasure, it's nice to know where you are and where you are going. This device will help.
- Tips on Creating Your Small Business Yellow Page Ad
[Business:Advertising] The small business can benefit from an effective Yellow Page ad. I should know. I sold those ads for 25 years and now pass on my knowledge.
- Could You Become a US Citizen?
[News-and-Society] Citizenship is a wonderful right that is granted when you are born on our soil. It can also be gained through due-process by those who come here legally and want all the associated benefits. But there are some requirements, which you’ll see.
- Are We a World of Whiners?
[News-and-Society:Pure-Opinion] I’m almost afraid to write this article because it will be criticized by many of the readers. If you end up finding a spelling typo, grammatical error, or punctuation problem, you’re the reason I wrote it in the first place.
- Attention Businesses: Why You Should Welcome Competition
[Business] Do you fear competition or is it just a fact of life? Your answer dictates what your future actions will be.
- Don't Underestimate the Value of Self-Esteem
[Self-Improvement:Positive-Attitude] We all have the ability to be great and should recognize that fact. It's up to me to help show you the way
- Are You Part of The Sexual Evolution?
[Relationships:Sexuality] We've come a long way in many respects, and yet old problems still plague us. Sex is still a four-letter word in some households, but there is still hope, another four-letter word.
- Secrets and Reasons for Carry-On Luggage
[Travel-and-Leisure] Some thoughts from a frequent flyer that could save your vacation from disaster.
- Comparing Running a Business to Playing Poker
[Business:Strategic-Planning] The game of running a business has the same risks as many other games of chance. They offer opportunities and rewards. But they also can force you to leave the table.
- A Tip for Ear-bud Wearers
[Computers-and-Technology:Personal-Tech] A public service to all ear-bud users everywhere.
- Buying a Disney Vacation Club Timeshare
[Travel-and-Leisure:Timeshare] Timeshares are normally a no-win situation. Except when they have the Disney name attached. Learn more about this best-kept secret at Walt Disney World.
- Some Thoughts on Conducting a Webinar
[Business:Presentation] There are many ways to present your product or service to the internet community. If you didn’t already know of this one, let me explain how it works.
- 5 Essentials For Parents To Teach Their Children-Before They Leave Home
[Home-and-Family:Parenting] Before sending your son or daughter out into the cruel world, give them a few bits of information that they will need to survive.
- What is Life?
[News-and-Society:Pure-Opinion] A question for the ages. Life has many meanings and it's impossible to list them all in a brief article. But here's a few ideas.
- Does This Article Offend You?
[News-and-Society:Pure-Opinion] It's getting harder and harder to write anything nowadays without insulting a certain group of people. With the hope of not stereotyping too many, here's another article to consider.
- The Best Adult Techno-Toys
[Computers-and-Technology:Personal-Tech] We love the age of electronics and all the possibilities. In case you hadn’t thought about all of them, here are some devices that you didn’t know you had to have.
- How to Write 200 Online Articles
[Writing-and-Speaking:Writing-Articles] Article writing can be challenging and rewarding. There are many ways and reasons to attempt them. Here are one author's thoughts.
- How Will You Make a Difference in 2007?
[Self-Improvement:Motivation] How many lifetimes does the average person have? If you are normal, you already know the answer.
- How Did Life on Earth Originate?
[News-and-Society:Pure-Opinion] A question for the ages, from the ages. Is there finally a definitive answer? Read and discover for yourself.
- The "ART" of Article Writing: A Template
[Writing-and-Speaking:Writing-Articles] If you have been reading all the online articles that people like myself have posted over the years, you might have wondered, "How do they do it?" Well, here's a way for you to write your own articles with almost no skills at all.
- An Initial Reaction to Technology (Part 3 of a Series)
[Computers-and-Technology] The words of the technological revolution are becoming letters and terms that are spreading faster than you can say "QWERTY."
- YOU and the Age of The Internet - Part 2 of a Series
[Computers-and-Technology] The internet has opened up an amazing array of possibilities. It’s how we use it that will determine our fate.
- Surviving the Age of Technology - Part 1 of a Series
[Computers-and-Technology] Have you upgraded your computer and added all the latest firmware or drivers? If you haven't, you're not alone. Keeping up with technology is a full time job
- The Top 5 Mistakes Most Start-Up Businesses Will Make
[Business:Entrepreneurialism] The new business owner is filled with hope and enthusiasm. But that alone is not enough to insure success. You have to know what to avoid as well...
- Persistence: The Difference Between Success and Failure
[Self-Improvement:Motivation] The world is full of people that almost achieved their dreams. The trouble is that you’ve never heard of any of them...
- What is a Dream?
[News-and-Society:Pure-Opinion] Interpreting dreams is a common pastime. But what do we really know about their cause?
- Is the American Dream on TV Tonight?
[Arts-and-Entertainment:Movies-TV] The television landscape had changed dramatically over the past half-century. Is that a good thing or a bad thing?
- Life Can, and Does, Begin at 50
[Self-Improvement:Success] Being a senior citizen isn't all about retirement. It's about rejuvenation, better outlooks, and a chance to do what one didn't have the chance to accomplish in the first few decades.
- Reasons to Avoid Certain Website Developers
[Internet-and-Businesses-Online:Web-Development] Like any profession, there are good and bad service providers. Try to avoid the pitfalls that happened to one website owner.
- Why Nothing Gets Done Well Anymore
[News-and-Society:Pure-Opinion] The quality of service and products is steadily declining. But there is hope and something can be done. Are you a victim of bad contractor or retailer? Then you’re not alone.
- 5 Things You Can Do to Save Your Life
[Health-and-Fitness:Anti-Aging] Live long and prosper. At least that’s what Spock said in every Star Trek episode. But we must cope with the real world and have to contend with earth-based issues. Here are just a few.
- Reading: Who Really Does it Anymore?
[Reference-and-Education] Reading is on the way to becoming a lost art. Has the current generation failed to comprehend the value of reading and what it has to offer?
- How-To Books that are NOT for a Dummy
[Business:Entrepreneurialism] Smart readers need to recognize the better books for sale and bypass the obvious ones that cater to the "comic book" readers.
- Why Are You Building a Website?
[Internet-and-Businesses-Online:Web-Development] With zillions of sites already up and running, what is your purpose and what do you hope to accomplish? The answer isn’t always that obvious.
- When is a Yellow Page Consultant Not Your Consultant?
[Business:Advertising] Companies that advertise are assigned representatives from various media to handle their account. If you understand their relationship with your business, you’ll know what to expect.
- What to Expect When You "Cross Over"
[News-and-Society:Pure-Opinion] Are we going to heaven or hell, based on our experiences within our lifetime? Or, is there someplace else that awaits us? Read on and you be the judge.
- The Perfect Job
[Business:Careers-Employment] We all dream of falling into that one perfect job. It’s actually out there just waiting for us. Are you alert enough to find it?
- A Letter to the New President of Mexico
[News-and-Society:Politics] Pardon the fact that his is written in English, but I’m sure you have many translators at your disposal. But the words are universal and meant to offer encouragement and hope as you take the reigns of office and face many challenges.
- The Yellow Pages Expert: Where To Find One
[Business:Advertising] With so many “experts” floating around, how do you spot the really good ones and what can you expect when you find them? Yellow Page businesses listen up.
- Become a Millionaire Using 2 Cups of Coffee a Day
[Finance:Wealth-Building] Attention MTV Generation: Ever wanted to be worth $1,000,000? It’s a whole lot easier than you thought. It just takes a little discipline and abstaining from caffeine.
- Maybe It's Time to Hire a Yellow Page Expert
[Business:Advertising] Are you a business owner still trying to do everything yourself, from run a business to putting out the trash? Take a moment to consider this.
- Taking the "IRE" Out of Retirement
[Home-and-Family:Retirement] With so many boomers racing toward retirement, there must be plenty of unanswered questions and a fear of the unknown. Here is one person’s tale as he enters his third year in the "formerly-employed" status.
- Sunday: Your Daily Yellow Page Ad Review
[Business:Advertising] You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.
- Saturday: Your Daily Yellow Page Ad Review
[Business:Advertising] You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.
- Friday: Your Daily Yellow Page Ad Review
[Business:Advertising] You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.
- Thursday: Your Daily Yellow Page Ad Review
[Business:Advertising] You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.
- Wednesday: Your Daily Yellow Page Ad Review
[Business:Advertising] You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.
- Tuesday: Your Daily Yellow Page Ad Review
[Business:Advertising] You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.
- Monday: Your Daily Yellow Page Ad Review
[Business:Advertising] You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.
- A Modern-Day Revolutionist
[News-and-Society:Pure-Opinion] It takes a bit of courage and insight to see what's needed at the time.
- The Genuine Article
[News-and-Society:Pure-Opinion] It's not often you learn something truly unique from a free article posted on the web, but I guarantee you will if you dare to read on.
- The Best Diet Pill in the World
[Health-and-Fitness:Popular-Diets] With so many diet pills on the market, is there one that really works? The answer is “yes,” and it’s available in your local area right now.
- A Modern-Day Evolutionist
[News-and-Society:Pure-Opinion] Nothing ever stays the same. Whether you’ve been in the same house or on the same job for twenty years, it’s different from when you began. Over the years in your residence, you’ve made improvements, painted, added upgrades, and did whatever was needed to modernize. And, at the workplace, the company has changed it’s products or services, the way it does business, locations and office devices. Once again, things change. You, therefore, fall into one of two categories: the one who embraces change or fights against it. Guess which one is happier?
- The Auto Repair Shop’s Guide to Effective Yellow Page Advertising
[Business:Advertising] You auto be using a Yellow Pages program to jump-start your business . So read on about what you should be doing with your advertising.
- What Your Yellow Page Ad is Missing (Part 3 of 5)
[Business:Advertising] There are probably many things that are missing from a successful ad. Can you name one that would be helpful to know? I can.
- What Your Yellow Page Ad is Missing (Part 2 of 5)
[Business:Advertising] There are probably many things that are missing from a successful ad. Can you name one that would be helpful to know? I can.
- What Your Yellow Page Ad is Missing (Part 1 of 5)
[Business:Advertising] There are probably many things that are missing from a successful ad. Can you name one that would be helpful to know? I can.
- The A/C Contractor's Guide to Effective Yellow Page Advertising
[Business:Advertising] It’s a cold hard fact that you should use a Yellow Pages program to jump-start your business . So read on about what you should be doing with your advertising.
- The Electrician's Guide to Effective Yellow Page Advertising
[Business:Advertising] I would be shocked if you chose to ignore the Yellow Pages. So read on about what you should be doing with your advertising.
- Why Your Yellow Page Ad is Failing
[Business:Advertising] It’s all about the little things, but knowing which one is the secret.
- What If You Lived to be 150?
[News-and-Society:Pure-Opinion] Living longer is not enough. It’s all about living better.
- What is Happiness?
[News-and-Society:Pure-Opinion] Being happy is everyone’s ultimate dream. It’s what we work and strive for. But what is happiness and how does one achieve it? These are questions for the ages.
- Designing the Perfect Business Card
[Business:Advertising] Consider the simple business card. Have you thought about what it means to your company? I have and that’s why I’m writing this treatise directed toward business people everywhere.
- Leaving a Legacy
[News-and-Society:Pure-Opinion] You have an opportunity to make a difference even have you depart this world. Have you given it any thought, or are you waiting to the last possible minute?
- Being Positive in a Negative World
[News-and-Society:Pure-Opinion] I'm sure you can be a driving force for building a better world and providing inspiration to all those around you. It begins with a positive attitude and a commitment to spread your energy.
- Becoming a Renaissance Man or Woman
[News-and-Society:Pure-Opinion] There are some simple requirements to be included in this exclusive membership.
- The Plumber's Guide to Effective Yellow Page Advertising
[Business:Advertising] You would be plumb-crazy to ignore the Yellow Pages. So read on about what you should be doing with your advertising.
- Finding Cheap, but Effective, Yellow Page Advertising
[Business:Advertising] The ultimate goal for every advertiser is to product cost-effective advertising. I should know.
- The Adventures of Wolley Segap -- Lifesaver
[Business:Advertising] Can anyone save our victim? I can think of only one.
- The Adventures of Wolley Segap -- Knowing the Drill
[Business:Advertising] Can anyone save our victim? I can think of only one.
- The Truth of the Matter
[News-and-Society:Pure-Opinion] The truth will set you free. Is that the truth? It's important to be able to detect potential damaging lies, and yet rely on truthful facts that you need for daily survival. Sorting them out is the real issue.
- The 1000-Pound Gorilla Can Be Your Friend
[News-and-Society:Pure-Opinion] We all will have unexpected emergencies to deal with: it’s a fact of life. But we are also perfectly capable of being prepared for the worst.
- This Fortune-Teller Knows the 5 Mistakes You're Guaranteed to Make
[News-and-Society:Pure-Opinion] It's rare to find a modern day, soothsayer, that can predict the future with unquestionable accuracy, but here is one you won't soon forget. Get ready to be blown away!
- Are You the Next Michelangelo or Galileo?
[News-and-Society:Pure-Opinion] Being talented and having a variety of interests might qualify you for an exclusive club.
- Regeneration: Can the Body Renew Itself?
[Health-and-Fitness:Anti-Aging] The ability to rebuild failed organs may be closer than you think.
- Losing the One You Love
[Self-Improvement:Grief-Loss] A premature death is both painful and heart-breaking for the near term and can be devastating in the long term. But it’s how you remember your loved one that really counts and also how you honor that memory.
- Newsflash: Airlines To Charge for Breathing Their Air!!
[Travel-and-Leisure:Aviation-Airplanes] With the airlines losing money and going to bankruptcy court, they must do something to recoup lost revenues. But what devious charges are they proposing?
- Mythbusters: Cruising has Become Dangerous
[Travel-and-Leisure:Cruising] Taking a cruise is like going on any vacation. Bad things can happen that we don’t often control. But consider all the other possibilities before your cancel that luxury ship.
- Hot Off the Press: People Aren't Reading Newspapers
[News-and-Society:Pure-Opinion] Many of us grew up reading the daily paper. That simple morning ritual is becoming an icon of the past. What does it bode for the next generation?
- Mythbusters: Hard Work Always Pays Off
[Business:Entrepreneurialism] There’s no substitute for hard work, unless it’s using other people to help you make a living. Of course, having a plan is not such a bad idea, either.
- Mythbusters: The New American Dream - The Second Home
[Real-Estate:Buying] A second home on the beach or in the mountains sounds so appealing. If that's your dream, I wish you well. But realize there's always two sides to every story.
- Mythbusters: Professionals Always Know What They’re Doing
[Business:Solo-Professionals] Physicians and attorneys are often put on a pedestal like mythical Greek Gods of Mount Olympus. But, unlike those Gods, they have human traits and are subject to human frailties that can affect your outcome. In those instances, you have to know how to spot them.
- Mythbusters: Dieting is the Way to Lose Weight
[Health-and-Fitness:Weight-Loss] The diet industry is a multi billion-dollar business and obesity is almost an epidemic. Weigh loss is always headline news. With almost everyone trying a diet at one time or another, there must be at least one that works all the time. Right?
- Mythbusters: All Churchgoers are Good People
[News-and-Society:Pure-Opinion] Church-goers are mostly a good, faithful group of people with a need for spirituality. What happens after they leave the service is what concerns me most.
- Mythbusters: Saving for Retirement is Hard
[Home-and-Family:Retirement] Saving is not as difficult as you might think. You just need a few pointers to get you going in the right direction.
- 5 Ways to Improve Your Yellow Page Ad
[Business:Advertising] Most business people don’t have a marketing background, so they have little knowledge about designing effective ads.
- Is Your Yellow Page Ad a Wimp?
[Business:Advertising] Performance anxiety in advertising is worse than any other kind for a business that wants to succeed.
- What Every Yellow Page Advertiser Needs to Know
[Business:Advertising] For a business person, the Yellow Pages can be an effective media if you know how to use them.
- Being from New Jersey and Other Disabilities
[News-and-Society:Pure-Opinion] We're all disabled to some extent. Some just more that others. Read my tale and compare yourself to one who admits he's handicapped, in a social and demographic, way.
- Why I Hate Your Yellow Page Ad - by a True Psychic
[Reference-and-Education:Psychic] I often get visions and they turn out to be accurate. Test me now.
- Yellow Pages 101 - An Introduction
[Business:Advertising] Don't you just love going to class? Me too!
- The Best Yellow Page Ad in the World
[Business:Advertising] Few can lay claim to that title. But I found one that did.
- Pitfalls of Buying a Vacation Home
[Real-Estate:Buying] Before you make the decision to invest in that second home in the woods or by the lake, consider all the various reasons you want that place and what it will really be like to live there.
- Choosing Your Children
[Home-and-Family:Parenting] Deciding to have children is a huge choice. The next one is what they shall become. But you have far more influence than you can imagine.
- What if You Could Live Your Life Over Again?
[News-and-Society:Pure-Opinion] It's an age-old dream to be able to start all over. But can it really happen?
- Hiring a Yellow Page Consultant
[Business:Advertising] There are many considerations to make when employing any consultant. Here are just a few.
- Why Aren't You in the Yellow Pages?
[Business:Advertising] Millions of businesses nationwide advertise in the Yellow Pages. Why not you?
- Reducing the Cost of Your Yellow Pages
[Business:Advertising] Hate paying that high monthly bill? Read about an easy way to lower it.
- 5 Ways to Destroy Your Yellow Page Ad
[Business:Advertising] Most business people don't know how to design an effective ad. But it's not always their fault.
- Going Loco for Logos
[Business:Branding] An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn’t be made by your advertising media rep. It stems from a different need.
- The Importance of Owning a "Gucci" (or Prada, Versace, Coach ...)
[News-and-Society:Pure-Opinion] Shopping for that designer label bag is becoming an obsession. If you can afford the latest fashions, good for you. If you can't, you’re probably in the majority. Either way, here's an article on the subject written by the "Hemmingway" of authors.
- An Article with No Ulterior Motive: Guess What It's About
[Writing-and-Speaking:Writing-Articles] There have been many articles written about many important subjects that have influenced our generation. After reading it, I imagine that you’ll agree that this has been one of them.
- What Ever Happened to Common Courtesy?
[News-and-Society:Pure-Opinion] Good manners should be a way of life. If it's not, you're missing out on a simple way to hallways have a good day.
- Cruising for Value: Chose the Right Cabin
[Travel-and-Leisure:Cruising] On a ship, your room is called your cabin or stateroom. They can be as luxurious as in a fine hotel, or as austere as a large closet. While your budget may determine the size and placement, you need to understand the real reason for your choice.
- In A Fix: Become a Handy-Person
[Home-Improvement] It's getting more and more costly to have service people in your home. The sad truth is that many of these calls are totally unnecessary. It’s a case of education and commitment.
- Cheating Spouses on the Web
[Relationships:Affairs] Looking for another mate has been made easier because of the Internet. The unfortunate problem is that many of these ‘seekers’ are still married. So, how does that work?
- Mythbusters: There's a Soul Mate for Everyone
[Relationships] Finding a soul mate is like trying to find two identical snowflakes. Good luck.
- Mythbusters: Invent Something Everyone Needs and You'll Make a Fortune
[Business:Entrepreneurialism] Build a better mousetrap and the world will come running to your door. Ever heard that famous phrase? Is it still possible and how realistic is it? Please read my story and decide for yourself.
- The Adventures of Wolley Segap - Taking Love for a Spin
[Business:Advertising] Can anyone save our victim? I can think of only one.
- It's Time to Hire an Advertising Expert When ...
[Business:Advertising] Too many businesses have ineffective advertising and don’t even know it. But there is an inexpensive solution.
- What Do You Know about Yellow Journalism?
[Business:Advertising] Education is the key to success. Knowing where to go to get it is the real secret.
- Can Dark Chocolate Really Be Better than Sex?
[Relationships:Sexuality] The answer isn't so obvious. So take a moment to read this while munching on a Dove bar.
- Warning Signs of a Bad Internet Design Firm
[Internet-and-Businesses-Online:Product-Creation] There are thousands of Internet design companies on the net. Picking the wrong one can lead to dire consequences.
- Renaissance Women
[News-and-Society:Pure-Opinion] Woman have come a long way in the past few centuries and there's no end in sight to their potential or future accomplishments.
- Is the Phoenix Just a Myth?
[News-and-Society:Pure-Opinion] Some legends never die, they are just recreated.
- The Adventures of Wolley Segap -- Hot Stuff
[Business:Advertising] Can anyone save our victim? I can think of only one.
- Yellow Page Ads No-No's -- Part 3
[Business:Advertising] Most directory ads have various flaws and reasons they fail. It's your job to find out what they are.
- Yellow Page Ads No-No's -- Part 2
[Business:Advertising] Most directory ads have various flaws and reasons they fail. It's your job to find out what they are.
- Yellow Page Ads No-No's -- Part 1
[Business:Advertising] Most directory ads have various flaws and reasons they fail. It's your job to find out what they are.
- You Know You Need an Advertising Expert When...
[Business:Advertising] Are you sick of paying for advertising or oblivious that your marketing is sick?
- 10 Things Every Successful Yellow Page Ad Needs
[Business:Advertising] It might actually be 9 things or 90, it's hard to keep track. Read on.
- Amazing Travel Secret: Getting by with One Carry-On!
[Travel-and-Leisure] The carry-on is terrific invention when used correctly. Take it from this frequent traveler.
- R U Wurreed Cuz Yur Cid Kant Spel?
[Writing-and-Speaking:Writing] Spelling used to be taught along with the other 3 r’s. But what’s become of it most recently? Proper spelling is missing in action and it’s time to take notice.
- Mythbuster: You Need a College Degree
[Reference-and-Education:College-University] Getting a college degree used to be mandatory if one was to obtain a good paying job or jump-start a career. It that still the case?
- Mythbusters: You Can Only Get a Custom Home by Building One
[Real-Estate:Building-a-Home] Building your own home is another American dream. But does it live up to it’s hype or is it another myth?
- Country Western Music?…Yuck!
[Arts-and-Entertainment:Music] Country Music is synonymous with American Music. But why is it so popular? A skeptic responds.
- The Adventures of Wolley Segap-Powerless
[Business:Advertising] Can anyone save our victim? I can think of only one.
- The Adventures of Wolley Segap-Drive Me Crazy
[Business:Advertising] Can anyone save our victim? I can think of only one.
- The Adventures of Wolley Segap -Plumb Out
[Business:Advertising] Can anyone save our victim? I can think of only one.
- Your Yellow Page Ad Has a Fatal Flaw!
[Business:Advertising] Ad designing isn’t a process of smoke and mirrors, rather it takes knowledge and experience to be successful. Knowing where to begin is the real secret.
- Why Most Marketing Fails
[Business:Advertising] There are many easy ways to create effective marketing programs. The secret is to know where to look.
- The Adventures of Wolley Segap -- Home Invasion
[Business:Advertising] Can anyone save our victim? I can think of only one.
- The Adventures of Wolley Segap -- Moving On
[Business:Advertising] Can anyone save our victim? I can think of only one.
- What's Black and Yellow and Read All Over?
[Business:Advertising] The biggest riddle is how to cope with advertising expenses without knowing how effective the ads are.
- Yellow Page Jabberwocky for Business People
[Business:Advertising] All those terms and all those decisions? How do you choose?
- The Adventures of Wolley Segap - Dog-Gone Problem
[Business:Advertising] Can anyone save our victim? I can think of only one.
- What Ever Happened to Customer Service? (Part 2)
[Business:Customer-Service] I’m still searching for the elusive service person that really cares. Where are you?
- What Would Da Vinci Think of Our World?
[News-and-Society:Pure-Opinion] Coming from the Renaissance into present day has its pitfalls and benefits.
- Taking Risks: Scary or Rewarding?
[Self-Improvement:Motivation] We take risks everyday, to varying degrees. But some are worth taking, if we have the foresight and recognize the opportunity for long-term success.
- If You had Just One Wish -
[Self-Improvement:Happiness] Everyone has an idea of what will truly make them happy. But some of these wishes come with a price.
- The Yellow Pages Aren't Really Yellow - and Other Myths
[Business:Advertising] There are a lot of misconceptions about the Yellow Pages. Here are just a few that come to mind.
- Do You Have a "Knows" for Successful Marketing?
[Business:Marketing] If you think you've heard it all, you're right. But take a moment to read this anyway because there might be something of value to help your business.
- Is Your Yellow Page Rep Working for You?
[Business:Advertising] It's not all that obvious and therefore, the answer may surprise you. Read about what you might have overlooked.
- Having a "Souper" Business Plan to Avoid Failure
[Business:Advertising] Four out of five businesses will eventually fail, and that's a sad, but true fact. Will yours be the next statistic?
- Is Your Yellow Page Ad a Success?
[Business:Advertising] Knowing what makes an effective ad is the real secret to success.
- Why Businesses Need a Marketing Plan
[Business:Small-Business] For most companies, it's not enough to have a great product or service. You also need to have a way to attract customers. That's where proper planning comes in.
- Being Polideoptic
[News-and-Society:Pure-Opinion] If you consider yourself a Renaissance Man or Woman, this article is for you.
- How I Became a Gazillionaire, Almost Overnight
[Business:Small-Business] Becoming rich is a long, involved process that begins at the beginning; how else?
- Why You Need a Mac Computer
[Computers-and-Technology:Personal-Tech] It's a Windows world and, as a Mac guy, I'm in the minority. But I remember an upstart group in the minority of British rule around 1776 called "the colonies." I wonder what ever happened to them?
- Outsourcing Tech Support Overseas: I Can't Hear You
[Business:Outsourcing] What ever happened to English-speaking tech support personnel? Outsourcing Tech Support Overseas: I Can't Hear You
- How Would You Live Your Second Lifetime?
[Self-Improvement:Inspirational] It's your life to live with so many choices, yet so little time. Or maybe not. What would you do, if given another?
- How We Are Judged
[Self-Improvement] Make your selection and have a seat. Then I'll know how to react to you.
- Putting Off an Article About Procrastination
[Self-Improvement:Motivation] I was going to write this article last week, but couldn’' seem to find the time. Along with all those other chores I've been placing on the back burner and all.
- A Cell-Phone Message: Can You Hear Me Now?
[Communications:Mobile-Cell-Phone] I love my cell phone and what it has allowed me to do: hear everyone else’s conversations.
- 15 Sure-Fire Yellow Page Headlines Guaranteed to Get Attention
[Business:Advertising] Forming the headline of an ad is like building the foundation of a house. If it works, it's a great start. If it doesn't, the rest of the ad is meaningless and falls apart. Here are some suggestions for success.
- Why Did You Go Into Business?
[Business:Small-Business] Are you in business to make money or get customers? Think about the answer as you read this article.
- When Growing Up Poor Can Be an Advantage
[Self-Improvement:Motivation] Poverty is a fact of life for many, But it doesn’t have to be for their entire life.
- Businesses That Give Back to the Community
[Business:Fundraising] There are many reasons that you are in business. If you ignored this one, shame on you!
- Painless Fundraising
[Business:Fundraising] Getting funding for your local club or group can be frustrating and yet rewarding, if you know where to turn.
- Advertising Your Business by Word of Mouth
[Business:Advertising] Do you rely on word-of-mouth advertising for your business to prosper? You might want to think about what your customers are actually saying about your company.
- A Yellow Page Expert Speaks Out
[Business:Advertising] In many homes, The Yellow Pages is as prevalent as the Bible, and used far more often. But what do you really know about this book?
- That Spam-I-Am, I Do Not Like That Spam-I-Am
[Arts-and-Entertainment:Humor] Everyone that loves getting Spam, please raise their hand. I'm still waiting...
- Mythbusters: People Must Gain Weight on a Cruise
[Travel-and-Leisure:Cruising] That seems to be the common belief. After all, isn't food available at all hours and
just about everywhere? So it must be true. Or is it?
- The World's Biggest Jerk
[Relationships] It takes hard work to be in a relationship. Many men don't understand what's
involved. So they cheat, instead. This article is for those of you.
- This Is Not a Scam
[Arts-and-Entertainment:Humor] This is a public service announcement.
- Why New Businesses Fail
[Business:Small-Business] 80% of all new businesses will fail within the first 5 years of opening. But there are
ways of beating the odds.
- What the Real Estate Ads Really Mean
[Arts-and-Entertainment:Humor] Finally, the definitions you've always sought when facing a sea of those real estate
ads.
- YRU Able 2C This, LOL?
[Writing-and-Speaking] Are words and literature getting in the way of e-mail and text messaging phrases?
Why can't the English teach their children how to speak?
- The Perfect Salesman
[Business:Sales] In search of the sales person extraordinaire? You've come to the right place.
- The Wonder Book
[Business:Advertising] Once in a while, a book comes along that you just know will become a best-seller.
This, my friends, I will guarantee is that book,
- Being a Better Salesman
[Business:Sales] Salesman are not born, they're made. There are simple steps to being the best you
can be without any pain. Here are some tips to get you on track.
- The Art of Pleasing a Woman (in a non-sexual way)
[Relationships] Every woman wants a man who can provide the same simple things. Do you know
what they are? Have you ever actually asked your girl friend or wife, what they are?
Well, that's why I wrote this, just for you.
- Keep and Stay Organized
[Self-Improvement:Organizing] Getting organized is a daily commitment that can make your life easier for you and
your family. The benefits make not be immediately apparent, but the effort is well
worth it.
- Living With An Obese Partner
[Health-and-Fitness:Obesity] I learned about the problems of obesity first hand and know what these people
experience. I have a warning to all of them and their spouses. Here is my story.
- Mythbusters: Having Money Solves Everything
[Finance:Personal-Finance] Having money in the bank can't teach much, but the process of acquisition can. But
there are other lessons to be learned along the way.
- It’s Time to Relocate When ...
[Home-and-Family] Many times, the only reason we are lving where we are, is bcause our parents moved
there first. But we have options and choices. Perhaps it's time to re-evaluated why
you're still living where you are and are you really happy.
- Making Your Home Your Home
[Home-Improvement:Interior-Design-and-Decorating] Your home reflects your lifestyle and tastes...or does it really? Consider your options and how your can do yourself a favor by the choices you make.
- What Parents Should Teach their Children (Before They Leave Home)
[Home-and-Family:Parenting] When it's time for the offspring to leave the nest, consider what they might need to
survive. Affter all, it's a jungle ou there.
- The Pitfalls of Investment Real Estate
[Real-Estate] Investing is part art, part science, and part luck. But real estate investment requires lots of additonal skills that the average person needs to master. It doesn't always turn out as planned. Here's one person's story...
- Working Smarter: A Lazy Man's Secret
[Self-Improvement:Stress-Management] I placed this article under "stress" because almost every job causes some sort of
stress and this short essay deals with how to cope with your job.
- The Problems with Partnerships
[Business:Small-Business] Before considering entering into a business partnership, consider whether you really need that extra person and whether they will uphold their part of the company. Because once you join forces, you've also effectively relinquished half the control and half the profits. And there's more. Much more...
- The Secret to Writing a Successful Novel
[Writing-and-Speaking:Writing] Writing a novel can be a rewarding experience. But, if the reader wants the same
reward, there's one secret that the author must offer up during every oppertunity.
- My Dog's Secret Life
[Pets:Dogs] I'm just one of millions of pet owners that have always wondered what their pet is
thinking about, or what else goes on inside that brain of theirs. It's a puzzle that
may finally be decoded one day. While we wait, I stumbled on a tibit that you might
find amazing and wonderous. It happened quite by accident one day...
- You Know You're Watching Too Much TV When ...
[Arts-and-Entertainment:Humor] Television has become more common in our homes than the Bible. Actually, that
might account for the way people watch it religiously. But who can blame them with
quality programming like "The Book of Daniel." (Oh, wait, that was cancelled after
two episodes)
- Writing Your First Novel
[Writing-and-Speaking:Writing] Writing is an exercise in creative comminication and had it's own rewards. You don't
have to produce a best-seller to gain self-satisfaction. Enjoy the process and write
for your own reasons.
- Serving Up Some Humor in the Islands
[Arts-and-Entertainment:Humor] What you see is not always what you get.
- Taking Your First Cruise: A Primer
[Travel-and-Leisure:First-Time-Cruising] Crusing is becoming more popular with every passing year. Is it passing you by?
- Some Basics for Internet Dating
[Relationships:Dating] The Internet can be a wonderful tool and resource for finding your soul mate. Just
follow some simple rules.
- Preparing for an Effective Advertising Campaign
[Business:Advertising] If a business can answer the "who, what, why, where and when" questions, they have
layed the groundwork for a successful marketing campaign.
- When to Establish an In-House Advertising Agency
[Business:Advertising] Sometimes a business needs the ability to control its advertising and what better
way than to do it through their own in-house agency? But is it worth it? You Bet!
- What Makes a Good Marketing Consultant?
[Business:Advertising] An advertising consultant can be your best friend or worst enemy, with your
business caught in the middle. Finding a good one should be a priority.
- How Should a Yellow Page Advertiser Use the Internet?
[Business:Advertising] Assuming that about half the people in your area use the local YP Internet vehicle
versus the print product, you now have only half the potential customers to deal
with. What are you planning to do about it?
- What Makes a Successful Yellow Page Ad Headline?
[Business:Advertising] Writing an effective directory headline is like planning a birthday party. It should
have elements of surprise and fun and be the icing on the cake.
- How Much Should I Pay My Advertising Consultant?
[Business:Advertising] A good consultant could be worth their weight in gold or is it fools gold?
- When and How Do I Track My Advertising?
[Business:Advertising] Tracking effective advertising is as important as going to a doctor for a yearly
physical: you need to know the health of your business marketing.
- What Type of Advertising is Most Effective?
[Business:Advertising] Choosing a media is like going to the grocery store. Lots of choices but not all are
equal. It depends on your needs.
- Should I Hire a Professional to Do My Advertising?
[Business:Advertising] The object of any business is to be profitable but recognize your own limitations
and stick with what you know best.
- How Much Should You Spend on Your Yellow Page Advertising Budget?
[Business:Advertising] Assuming you have some basic strategy for your business, then you should have an advertising allotment. It’s as important as a sign on the front of the building or on the truck. It would include those items plus any direct mail, Yellow Pages and any other appropriate media.
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