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Janice King - EzineArticles.com Expert Author
Janice is an award-winning freelance copywriter who helps technology companies around the world produce clear, compelling sales and PR materials. Janice's latest book, Copywriting That Sells High Tech, has been called "a superb guide to great copy for any technology-based product or service."
[View Janice King's Extended Author Bio]
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- Creative Copywriting - Techniques For High Tech Products
[Writing-and-Speaking:Copywriting] Most copywriters don't equate high tech with high creativity. Yet many promotional materials for high-tech products can benefit from a dash of creativity. The trick is to develop a set of creative writing techniques that you can easily call on and adapt as needed for each project.
- Getting the Best Work from a Freelance Copywriter
[Business:Marketing] As a marketing communications or public relations manager, you may work with freelance or agency copywriters. Some of these relationships are likely to be very smooth and synergistic, while others may be frustrating or challenging for both you and the writer. This article presents guidelines that will help you choose the right freelance writer for your project and create a positive, collaborative, and fruitful working relationship.
- Web Marketing: What Do Visitors Want from Your Site?
[Internet-and-Businesses-Online:Web-Development] Part of the planning activity for Web content is to identify what visitors want to find or do on your site. Analyzing visitors' needs and expectations will help you choose the best way to implement information and interactivity on the site.
- Increase Product Sales with Cross-Selling and Up-Selling
[Business:Sales] Sometimes buying a product is difficult because of the variety of models--with options, add-on items, and services--the customer must choose from in order to obtain a complete solution. Promotional materials for these products must present the choices clearly and take advantage of opportunities for cross-selling and upselling.
- White Papers: Writing Mistakes that Turn-Off Readers
[Writing-and-Speaking:Copywriting] A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.
- Effective Online Ads: Simple and Practical Ideas
[Business:Advertising] Online ads don't always need the latest visual and audio flash to attract clicks. Consider these simple and practical ideas for strengthening the impact of your online advertising.
- Choose the Right Sales Material for Your High-Tech Marketing Challenge
[Business:Sales] When they consider sales materials, most people think only of a brochure. For high-tech products, different materials can help with a variety of marketing situations. The guidelines presented here will help you choose the right materials for typical technology marketing challenges.
- The Review Process for Sales Materials: Juggling Egos, Comments, and Schedules
[Writing-and-Speaking:Copywriting] For many copywriting projects, an enormous amount of time, effort, and political negotiation goes into the review process. You must continually juggle different comments from multiple reviewers against firm project schedules and budgets--not to mention the political sensitivities and personalities that often get in the way of objectivity. Several strategies can make the review process more fruitful and manageable.
- High-Tech Marketing: What Technology Buyers Really Want to Know
[Writing-and-Speaking:Copywriting] "Just tell me what to buy!" is the exasperated lament of technology customers who are overwhelmed by jargon-dense, information-poor marketing materials. Whether in a direct mail piece, brochure, Web content, or email, your copy will have a greater impact if it answers the buyer's real questions.
- Case Studies Deliver High-Value Stories of Customer Success
[Writing-and-Speaking:Copywriting] Customer case studies are powerful promotional tools for a high-tech product or service. You can produce high-value case studies by following essential strategies for recruiting candidates and handling the approval process.
- Freelance Writers Create Success with High Tech Clients
[Writing-and-Speaking:Copywriting] Freelance writers who can handle technical material remain in demand. By matching your writing skills to an engineer's need to communicate clearly, you can find many opportunities for building and sustaining a successful freelance business.
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