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James Burchill - EzineArticles.com Expert Author
James Burchill helps individuals and businesses express themselves in unique and creative ways through the innovative use of words and Internet technologies. James’ focus includes advertising, sales and marketing and his particular specialties include on-line business development strategies, Internet Marketing, and ‘Direct Response’ style strategic communications.
“Be Found, Be Noticed, or Be History!”
[View James Burchill's Extended Author Bio]
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James Burchill Email Alerts
- Web Video Marketing Blueprint - How to Increase Your Marketing Effectiveness by a Factor of 53
[Internet-and-Businesses-Online:Video-Marketing] Web Video Marketing is big business now that Google's new Universal Search strategy includes video in the search results. According to recent research data there is 53 times as much chance that your video will show up on Page 1 of Google (for your select phrase) than just using a corresponding text-only entry.
- Marketing Automation Software - The Key to Your Success
[Internet-and-Businesses-Online:Internet-Marketing] I've said it before and I'll say it again: "People buy when THEY'RE ready to buy ... and NOT BEFORE!" Nearly 7 out of 10 people who say "No thanks" today will say "Yes!" inside 12 months. Let that sink in for a moment... that means you need to keep asking, or put in a more more palatable way - keep following up.
- How to Make Money Online With Elance
[Internet-and-Businesses-Online] Do you write? Can you string together words and sentences - like this? Would you like to make a few extra bucks (maybe more...) without the hassles of a traditional job? You would? Then welcome to the wonderful world of freelance writing on Elance.
- Infusionsoft Versus a Marketing Assistant
[Internet-and-Businesses-Online:Autoresponders] Before you read this, remember that we created computerized solutions to save ourselves the work. In many cases we used to hire people to save ourselves the work, today we can choose either a biological solution (an employee) or a digital solution (a piece of software.) With that thought out there for your consideration, consider this...
- Selling Nitrogen in Tires - Is it All a Lot of Hot Air?
[Automotive] Actually... no. But it will require a little explanation and some basic chemistry discussion so here goes. The earths atmosphere is composed primarily of Nitrogen (78%), the remaining balance is a mixture of Oxygen (21%) and a small percentage of Ozone, Argon and Carbon gases. Isn't it ironic that the very gas (oxygen) that sustains life also causes organic materials to decompose and metals to rust?
- Marketing Automation - Fixing Your Follow-Up Failure With Technology
[Internet-and-Businesses-Online:Autoresponders] People buy when they are ready to buy - not before... 67% of the prospective buyers that tell you no today will be ready to buy in the next year. So how will you be ready when they are? By following up, that's how. Sadly most businesses do a poor job of marketing follow-up and leave untold profits in their lead list.
- Ancient Memes and the Keys to Social Media Success
[Internet-and-Businesses-Online:Social-Media] What makes for a social media success? What critical elements must be in place for the site to come alive? The answer is ancient and may surprise you.
- Affordable Search Engine Optimization - Fact Or Fiction?
[Internet-and-Businesses-Online:SEO] Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Internet Marketing are evolving. Every day more and more websites appear on the Internet touting their wares. Each month, advertisers commit more and more resources to the new frontier of online or Internet Marketing. Certain directories and other 'classic' information sources are losing ground - and losing it rapidly as this new medium picks up speed.
- What is Social Media? A Guide to Profiting From Social Networking
[Internet-and-Businesses-Online:Social-Media] Social Media is an umbrella term that encompasses the technologies and the activities that people use to share experiences, ideas and information with each other. The term is still evolving.
- How to Make a Knol - Marketing Your Business Online With Google's Help
[Internet-and-Businesses-Online:Internet-Marketing] Knol's are great - no doubt about it. But as with all content creation you need to get the "mix" just right. Here's why you might consider letting a professional write your knol's SEO content, design the layout of your knol and finally publish and promote your knol.
- Is Your Web Hosting Company a Pretender?
[Internet-and-Businesses-Online:Web-Hosting] When is a web hosting company not a web hosting company? When it's a VAR.
- Social Marketing Has Come of Age - Again?
[Internet-and-Businesses-Online:Social-Media] The pen is mightier than the sword. What a great line. Written no doubt by a pacifist I'm guessing, because I'm all for the power of the word (in the beginning there was only the word...) but facing someone in battle armed only with a ballpoint pen... I'd run a mile - unless of course I was Bruce Willis or Stallone, then I'd win no matter what.
- Searching For You - Online Brand And Reputation Management
[Internet-and-Businesses-Online:Internet-Marketing] Have you Googled yourself recently? Studies reveal half us have sought information about ourself on a major search engine in the last year. More interestingly is the number of us who have gone looking for information about other people (approximately 1 in 3) and the trend continues.
- How To Survive and Thrive in a Recession - 16 Tips For Businesses
[Business:Small-Business] Here are 16 tips to help you survive and thrive during a recession. And if you recognize some of the advice as the same for turning around a business in distress then you'd be right because in troubled times, special measures are required.
- Grow Your Business Online With This Proven Content Marketing Strategy
[Business:Marketing] Growing your business online is part art and part science - here's an easy to understand explanation of the very simple science of content marketing and the elements that make this such a universally powerful strategy.
- Perception Is Reality - Are You A Pink Flamingo?
[Business:Branding] Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...
- You're Not A 'Blue Chip' Company, So Stop Copying Their Advertising & Marketing Strategy!
[Business:Marketing] 'Blue Chip' or not, success isn't necessarily tied to how good they are, but rather to repetitive advertising. Mega corporations of this world advertise to build distribution and brand awareness. They do image advertising which melds certain emotional responses with their product, so you feel the same way too when you buy from them...
- Why You Should Ignore a Publisher's Offer for FREE Advert Design
[Business:Advertising] I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise.
- How Not To Make Money With MySpace
[Internet-and-Businesses-Online:Internet-Marketing] With so many people willing to share their 'secret' to making money on MySpace, I thought you might like to know that MySpace recently changed their rules of use, and now many of these so-called money-making-secrets could in fact cost you dearly.
- Are You the 'Bank of James' Too?
[Business:Small-Business] Do you know what I mean by this? Simply replace my name with yours and you’ll see what I mean. This is how I describe to people what I am not (a bank!) - specially when it comes time to negotiate payment terms...You see, far too many businesses think it’s okay to expect ‘terms’ like 30 days net and so on. Terms = Credit. Do you just advance every Tom, Dick or Harry credit when they ask for it? No, of course not...
- Are 'They' Stealing Your Traffic With This Trick?
[Internet-and-Businesses-Online:Internet-Marketing] Protecting your intellectual property is tough enough in the real world, and with the added power of far-away computers doing the dirty work, the newest way to lose your IP and your website traffic is quite ingenious...
- Is Your Website a Beautiful 'Hotel Nowhere' Lost in The Internet Wilderness?
[Internet-and-Businesses-Online:Web-Development] Lately it seems I’ve been explaining to more and more people about Internet Marketing. You see, for some reason folks think that IM (Internet Marketing) is really all about putting up a great looking website. It’s not – it’s so much more than that.
- 7 Reasons Why eCards Suck!
[Internet-and-Businesses-Online] As a fan of both the classical and the modern, I use both interchangedly. However I believe there are certain times when each has its place...
- Is Your Web Designer Unknowingly Harming Your Business?
[Internet-and-Businesses-Online:Web-Design] To a person with a hammer, everything looks like a nail and programmers tend to think code fixes all ills, and graphic designers tend to think that graphics will save the day. Here's a quick way to discover what kind of web resources you have and whether they're harming your business.
- What Is Search Engine Marketing?
[Internet-and-Businesses-Online:Search-Engine-Marketing] It’s in our genes, we’re driven to seek. We ‘hunt’ for food, homes, partners, jobs and lately – with the advent of the Internet – information.
- Here's The Secret Formula For Making Money On The Internet
[Home-Based-Business] I know, you figure “What a load of BS…Like he has the secret…” but you still had to look didn’t you – just in case I do have the secret. After all, how painful would it be to think that the answer to all your problems was offered to you at no cost and you were too stubborn, too closed minded to even give it a chance?
- How to Make Money with Your Blog
[Internet-and-Businesses-Online:Blogging] Blogging is popular. This article explains with step by step clarity how to quickly and easily turn your hobby into a money making machine. It includes tricks, tips and tactics that until recently, only the pros knew!
- Do You Make These Common (But Deadly) Website Design Mistakes?
[Internet-and-Businesses-Online:Web-Design] Building a website can be overwhelming, here are some design tips to help keep you on the right path (or is that web?)
- Prevention is Better Than Cure... Says Who?
[Self-Improvement:Innovation] You've likely heard this before... "An ounce of prevention is worth a pound of cure." Says who? I mean come on. If prevention was so popular why would we see so many "cures" being marketed. Why? Because of basic human nature that's why.
- Do You Think This 145 Year Old System Still Works Today?
[Reference-and-Education] In 1860, due to continued pressure from the various employers, the government developed the first education system: to create literate employees.
- 5 Newspaper Advertising Myths Revealed
[Business:Advertising] What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser...
- 10 Tips to Give Your Press Release The Edge It Needs to Make the News
[Business:PR] Writing a press (or media) release is quite an art (and a science) but don't let that scrae you. Here are 10 tips to point you in the right direction...
- Cashing In Your Chips & Pastures New
[Business:Small-Business] No, I’m not talking about gambling or dairy cows – although business is often referred to as a gamble, I’m referring to your exit strategy. That time when you decide to ‘play no more’ and go off and practise your golf swing. Yup, I’m talking about selling your business...
- How To Sleep Your Way To Success
[Health-and-Fitness] Yikes! That sounds a little sordid doesn’t it. Well it’s not what you think, it really is just about “sleep” - and not that other fun bedroom activity…
- The Benefits of Specific Advertising
[Business:Advertising] The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.”
- How Much Should You Pay Your Techs?
[Automotive] A funny thing happens when you start talking about jobs and money – people get a little weird. I recently experienced this when a visiting family member decided to talk ‘shop.’
- Pay No Attention To The Man Behind The Curtain!
[Self-Improvement:Leadership] As the ‘Great And Powerful Oz’ once said to Dorothy, “Pay No Attention To The Man Behind The Curtain!” and as you know, appearances can be deceiving they are also one of the first things people judge others by. For instance, you recall the old saying ‘Never Judge A Book By Its Cover…’ well guess what – we still do!
- 11 Ways To Spot A "Good Jobber!"
[Automotive] An integral link in the automotive supply chain, the jobbers provide an invaluable service to many. In an attempt to help you recognize the good ones, we’ve compiled a list of 11 common traits.
- 9 Secrets of Successful Shop Management
[Automotive] Profitable shops are profitable for a reason. Often times it may seem like magic, however to those ‘in the know’, it’s just good old fashioned common sense…
- Attract Top Talent With Your Website
[Automotive] With the challenges faced by the automotive industry these days, take a moment and think about this: Are you fully realizing the potential of your website to help improve your recruitment strategy?
- Unclean! Unclean! Or is that Drive Clean?
[Automotive] It only takes one bad apple to spoil the barrel. The apple doesn’t fall far from the tree. From tiny acorns grown mighty oaks. For every situation there is some quote that seems to support it…
- Selling Your Shop As 'The' Place To Work
[Automotive] If you’re a ‘smart cookie’ you advertise, you market, you engage the services of professionals to assist in the sale of products and services… But who sells your business to prospective employees?
- What Is Better Than FREE?
[Business:Marketing] Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?
- Gone In Sixty Seconds...Your Cash!
[Automotive] What do sky high fuel prices, flashy cars, whale blubber, and ‘tree-huggers’ have in common? Not sure? Me neither, but they’re the subject of this article.
- Resistance Is Futile - Your Vehicle Will Be Maintained
[Automotive] I wonder how many of you pondered the challenge of promoting and selling ‘Preventive Maintenance’ to your customers. It’s quite amazing when you think about it, the way your customers can really dig their heels in. They just stubbornly resist your every good intention to part them from their money…
- China's Tire Industry - Kicking Into High Gear
[Automotive] When you are so busy dealing with the day-to-day activities of business, it’s easy to lose sight of the fact that we all operate in a global economy. Our principle concerns are often immediate and local, but when you read the following information about China and its Tire Industry plans, you begin to realise that we need to think globally and we need to start now…
- What The Heck Is An Eponym, And What Does It Mean For Your Brand?
[Business:Marketing] Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it.
- West Nile Virus: The Bug Problem That Really Sucks!
[Health-and-Fitness] From the moment she lays her eggs, the clock starts ticking, counting down the moments when you’ll slip from the top of the food chain and you’ll be just being another link and fast food for her hungry young.
- Do You Want Raspberry, Chocolate Or Vanilla?
[Self-Improvement:Attraction] Descartes once wrote, “I think, therefore I am!” and ‘hidden’ in plain view amongst those five small words – for all the world to see – lays the secret to unlimited success. Do you see it?
- From Channel 4's Max Headroom To Fountain Tire's Paige
[Automotive] Twenty years ago a pithy and leading edge TV show was launched by Britain’s Channel 4 TV network. It featured a heavily made up Matt Frewer as the virtual character 'Max Headroom'. The cyberpunk TV show gained cult status quickly and even crossed the pond to the US.
- Picking Up Speed, And Accolades - Bridgestone / Firestone Is Back - And On Top Form!
[Automotive] Comebacks take strong leadership, bravery, unwavering commitment to quality, and to be blunt – quite a set… of tires that is. But more about their new tires in a moment…
- The Only Bad Advertising Is No Advertising - Or Is It?
[Business:Advertising] Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?” Before we begin, it might help us to agree on what advertising is, so here’s one definition:
- How To Build Stellar Client Relationships
[Business:Customer-Service] Your opportunity to build a stellar client relationship starts with managing the gap between your perception of how things are going and your client's.
Begin the process here . . .
- Whadd'ya Mean You're Not a 'Grease Monkey'!
[Automotive] People get so funny (and I mean funny weird, not funny ‘ha ha’) when you call them by the wrong name. What’s even more strange is that I’m not referring to their given name, no I am referring to their job title or their working name… Take for instance ‘GREASE MONKEY’
- Why Is FREE The Most Powerful Marketing Word You Can Use?
[Writing-and-Speaking:Copywriting] As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".
- Can You Drive New Business With Discount Oil Programs?
[Automotive] This one’s a doozy. I get into heated discussions about this quite often. I’m told that discount oil programs just attract ‘bottom feeders’, ‘cheap skates’ and ‘bargain hunters’.
- How To Write Kick-Ass, Profit Pulling Adverts For Your Business...
[Business:Advertising] Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh – grammatically speaking – but holy smokes, it does it have ‘stopping power’…
- How To Make Your Yellow Page Ads Work
[Internet-and-Businesses-Online:Internet-Marketing] I hear it often, "advertising in the Yellow Pages directory doesn’t work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims…
- Do You Sell Tires By Mail? Maybe You Should eBay
[Internet-and-Businesses-Online:Auctions] I just received an interesting email from eBay and it got me thinking…Do you sell tires by mail? Maybe you should ‘eBay’ (yes it’s now a verb as well as a noun)...
- Marketing For Profit - 6 Critical Traits
[Business:Marketing] Develop These Six Critical Marketing Traits... And Success Will Surely Follow...
- What Do You See When You Look In The Mirror?
[Self-Improvement:Attraction] ‘Image & Professionalism’ we hear these words being thrown around in conversation like cheap tokens, almost as frequently as their counterparts ‘quality’, ‘service’, and ‘value’. So what does ‘Image & Professionalism’ really mean, and what do you see when you look in the mirror?
- Look Ma, No Tires!
[Automotive] It can carry 4 passengers safely, travelling at speeds up to 350 MPH. It does approximately 20 MPG, runs on automotive gasoline, and is able to carry a useful payload of 750 Lbs... Oh yes, I forgot to mention, it’s bright red, has no tires, and it flies!
- Do You Make These 5 Common Marketing Mistakes?
[Business:Marketing] The famous P.T Barnum once said, “Without promotion, something terrible happens, NOTHING!” And marketing (or promotion) is all about combating that dreaded ‘nothingness’. The question is... are you doing it right?
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