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Ivy Hastings - EzineArticles.com Expert Author
Ivy Hastings is a Web Geek for Denver web design company, Fusionbox.
[View Ivy Hastings's Extended Author Bio]
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Ivy Hastings Email Alerts
- Smart Marketers Shift Ad Budgets Online in Recession
[Business:Marketing] As the economy continues to decline in the face of far-reaching and seemingly systemic problems, we're all watching our spending. Nowhere is this trend more evident than the allocation of marketing dollars.
- Flash Intros - Don't Do It
[Internet-and-Businesses-Online:Web-Design] Why You Absolutely Should Not Have a Flash Intro on your Website.
- Card Sorting - An Easy Method to Create Your Information Architecture
[Internet-and-Businesses-Online:Web-Design] Use this super easy technique to create a user-friendly information architecture.
- Writing for the Web
[Internet-and-Businesses-Online:Search-Engine-Marketing] Writing for the Web is completely different from writing for print. Here are best practices to follow.
- Increase Your Traffic with a Redesign
[Internet-and-Businesses-Online:Search-Engine-Marketing] It is possible to increase your site traffic by redesigning and rewriting your code. Here's how we did just that for a Colorado Travel Company.
- Achieve More Sales - How to Prevent Users from Abandoning the Checkout Process
[Internet-and-Businesses-Online:Ecommerce] Research says that 59% of ecommerce users abandon the process before it is complete (Clickz). Here are some tactics to help you lower that number.
- Advertising 2.0
[Business:Advertising] Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track.
- How to Use Design Tactics to Convert Users
[Internet-and-Businesses-Online:Web-Design] When we redesign a website,we always considers what the most important action that users should take is. Whether its buying a product, calling a a phone number, or filling out a contact form, it's so important to design around that action. That means that this critical call-to-action or featured product should be right smack in the middle of the site where the eye goes first. It also means that the call-to-action should be above the "fold".
- The Importance of Targeted Landing Pages
[Internet-and-Businesses-Online:PPC-Advertising] Marketers often make the classic mistake of launching a pay-per-click campaign and having users land on a page that is not targeted towards that PPC (pay-per-click) ad. Here's how to avoid that.
- Planning An Effective Web Site Design
[Internet-and-Businesses-Online:Web-Design] Seventy-five percent of a successful project is planning. That means beginning with measurable goals and objectives.
- Ten Ways to Instantly Improve Your Usability
[Internet-and-Businesses-Online:Web-Design] Whether it's an e-commerce site, an online tool, or just your company's corporate sites--smart marketers know that web site usability is key to the success of any online presence. What a lot of marketers don’t know is the basic principles of web usability and how to apply those rules to their own online presence. Here are ten very easy ways to make an immediate impact on the usability of your site:
- Meta Advertising
[Business:Marketing] Advertising has become content to the extent that advertisers are actually advertising for their new ad campaigns. Is this the beginning of a new genre called Meta Advertising?
- SEO - The Three Things You Need to Know
[Internet-and-Businesses-Online:SEO] This article reviews the three core techniques for getting great search engine position.
- Usability - The 30 Second Rule
[Internet-and-Businesses-Online:Web-Design] An overview of Jakob Nielsen's 30 Second Rule.
- Buyer Beware - Web Design Templates
[Internet-and-Businesses-Online:Web-Design] This article covers why web design templates can be problematic.
- RSS - What You Need to Know
[Internet-and-Businesses-Online:Web-Design] You've heard about RSS, but what exactly is it? This primer describes RSS Feeds and how marketers can use them to increase visibility and site traffic.
- Creating Sticky Sites For B2B Companies
[Internet-and-Businesses-Online:Web-Design] Many B2B companies are wondering how they can make their web presence much more valuable to their clients. Good marketers know that the days of the web site as online brochure are gone for good. So how does one go about creating a valuable user experience? One tactic is to make the site "sticky" meaning users come back to your site more often and stay longer.
- Beware the Flog
[Internet-and-Businesses-Online:Blogging] Advertisers who have launched fake blogs feel the sting of consumer distrust.
- How to Choose a Web Design Company
[Internet-and-Businesses-Online:Web-Design] How to vet and choose a professional web design and development company.
- Blogging Best Practices
[Internet-and-Businesses-Online:Blogging] What you need to know before launching a corporate blog.
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