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Henry Harlow - EzineArticles.com Expert Author   RSS

Trainer–Consultant–Coach in Business and Marketing Skills for Attorneys Henry Harlow has worked with well over 500 attorneys (almost all in individual consultations by telephone.) Henry worked for 6 years in a nationally known training and development firm that works exclusively with attorneys improving their marketing and practice management systems. Henry has over 40 years of experience doing consultation, training, management, marketing and administration for small businesses (owning several), professional service firms, hospitals, and major corporations. ... [More]

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  • Lawyer Marketing Online - To Blog Or Not to Blog?
    [Business:Marketing] Blogging is big that is for sure. The question is should you spend your time and money on this vehicle. My quick and dirty answer to "should I have a blog" is not until you have it right with your website and that goes for almost all solo and small firms is my take. There are exceptions of course. Read this article to find out if you are the exception and why I don't recommend blogging at least at first.


  • Marketing For Law Firms Via Attorney-Client Matching Services - An in-Depth Report
    [Business:Marketing] What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? These questions will be answered in this article. Warning - this article is long. If you want to cut to the bottom line then scroll down to the "Conclusions and Recommendations" section. If you like what you read then go back to read the details.


  • Guerrilla Marketing For Law Firms
    [Business:Marketing] Guerrilla marketing has become a part of the language. What is it really? How does it apply to law firms? Find out about the answers in this article.


  • Asking For Referrals From Clients In Attorney Marketing
    [Business:Marketing] One of the best sources of referrals for an attorney is from past and current clients. So why is it so hard for attorneys to ask for referrals? What are the secrets to making it easy to ask for referrals and have them rolling in? This article gives you the answers.


  • Successful Law Firm Retreat Information
    [Business:Marketing] What are the benefits of a law firm retreat? How do you plan for a successful retreat? What are the different types of retreat formats? How do you execute a successful retreat? Do you need a consult to help you pull off a successful retreat - if so to do what?


  • Law Firm Internet Marketing - Keywords, Navigation, & Funnels?
    [Internet-and-Businesses-Online:Internet-Marketing] What is the difference between a website and Internet marketing? The difference is crucial since a website can be much like a billboard on a rural county road or it can be a client generator. This article will tell you what makes the difference. It will also keep you from being taken to the cleaners by well meaning vendors who don't know the difference either.


  • Law Practice Management and Marketing
    [Business:Marketing] How does law practice management fit into marketing? Is your staff losing you new business? Is the staff getting you new business from current clients or rubbing them the wrong way? Are they driving you nuts? How do you manage staffing issues so you work less and earn more? This article will tell you about some of the missing pieces.


  • Law Firm Advertising - Should I Have Directory Listings?
    [Business:Advertising] Law firm advertising is something you should do with caution while having a good education on what works and does not work. This article delivers lawyer advertising education on directory listings both printed and online. This article will give you the upside and downside so you make the right decision for your firm and save your marketing dollar for what works best for you.


  • Attorney Marketing - Think You Need A Brochure?
    [Business:Marketing] In attorney marketing many assume they need a brochure it seems. They may be right or not - lets see. It is not uncommon for me to be asked if I think a solo attorney or small firm needs a brochure. The elegant answer is "it depends". Well great Henry, what does it depend on? In deciding if you need a brochure or not I would look at the following issues:


  • Creating Brochures for Lawyers - A "How To"
    [Business:Marketing] Brochures for lawyers can be a complex topic. In this article I promise to give you the specific "how to" on creating effective brochures for lawyers. You will know what you need to know to create a brochure that will get you new clients.


  • Law Firm Business Card Design That Gets New Clients
    [Business:Marketing] If you want more clients and referral sources you can have your business card do that for you. Don't wait until your current cards are gone. Take action now. Find out what it takes to have a card that actually gets you new clients. After all, shouldn't your business cards get you new business?


  • Law Firm Internet Marketing - An Executive Summary Using the Q&A Format - Part IV
    [Internet-and-Businesses-Online:Internet-Marketing] Attorneys are vulnerable to getting poor results and paying high prices because they are not educated consumers when it comes to law firm Internet marketing. Learn all you need to know to be on top of the Internet marketing game. This article is an executive briefing on Law Firm Internet Marketing in four parts. This is Part IV.


  • Attorney Marketing Requires Handling Prospective Client Objections - Part 2
    [Business:Marketing] In Objections Part 1 I shared with you that I was working on attorney marketing scripts with one of my clients whose practice area is elder law. I talked about the "context" of dealing with objections as well as sharing the draft-scripted suggestions for the "money issues" objections and promised to deliver in this article my draft-scripted suggestions for the "I need to think about it" type of objections.


  • Attorney Marketing Requires Handling Prospective Client Objections - Part 1
    [Business:Marketing] Would you have more business if you improved your "conversion skills"? What do you say to objections from prospective clients like "I can't afford it" or "It is not in our budget" or "I need to think about it"? Read this article and find out.


  • Law Marketing - Increase Your Revenue By An Average of 27% In One Year
    [Business:Marketing] In law marketing what are the top 15 ways to increase revenue fast? What should you do first? How do you measure up to this list currently? What would it take for you to implement at least three of these approaches this month? If you did implement them how much money would you put in your pocket? Imagine what you would do with that "found money" as well as more "found time".


  • Law Firm Internet Marketing An Executive Summary Using the Q&A Format - Part III
    [Internet-and-Businesses-Online:Internet-Marketing] Attorneys are vulnerable to getting poor results and paying high prices because they are not educated consumers when it comes to law firm Internet marketing. Learn all you need to know to be on top of the Internet marketing game. This article is an executive briefing on Law Firm Internet Marketing in four parts. This is Part III.


  • Law Firm Internet Marketing - An Executive Summary Using the Q&A Format - Part II
    [Internet-and-Businesses-Online:Internet-Marketing] Attorneys are vulnerable to getting poor results and paying high prices because they are not educated consumers when it comes to law firm Internet marketing. Learn all you need to know to be on top of the Internet marketing game. This article is an executive briefing on Law Firm Internet Marketing in four parts. This is Part II.


  • Law Firm Internet Marketing An Executive Summary Using the Q&A Format - Part I
    [Internet-and-Businesses-Online:Internet-Marketing] Attorneys are vulnerable to getting poor results and paying high prices because they are not educated consumers when it comes to law firm Internet marketing. Learn all you need to know to be on top of the Internet marketing game. This article is an executive briefing on Law Firm Internet Marketing in four parts. This is Part 1.


  • Lawyer Marketing - How You Create Breakthrough Success
    [Business:Marketing] What is the "manager's mantra"? How is that important to your lawyer marketing? How does it put money in your pocket? What is TOMA? What are the four lists? How do you use them to manage and build your referral network? This article will address these questions and more.


  • Legal Marketing - How To Get Top Dollar For Your Services
    [Business:Marketing] What are people thinking (psycho-graphics) when they are "shopping" for a lawyer? What if you are viewed as cheap? What if you are viewed as expensive? How can you address both of these ways of thinking and still get top dollar? What do you say when "the money" objection comes up? These questions and more are addressed in this article.


  • Attorney Marketing - The 6 Essential Traits You Need for Success
    [Business:Marketing] What are the personality traits one needs to be successful in rainmaking? Do you know? You may be surprised with some of them. Are you dead in the water without some of them? This article will answer these questions and more.


  • Law Practice Management - How To Determine Your Fees
    [Business:Marketing] Want to get top dollar for your work? Are you under pricing yourself? Are you afraid to raise your fees? Don't know what benchmarks to use in your pricing decisions? Do you know when you are in danger with your pricing decisions? This article will answer these questions and more.


  • Law Firm Marketing And The "I Hate Selling" Syndrome
    [Business:Marketing] Do you hate selling? Should you hate selling? What does "selling" mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?


  • Attorney Marketing - Boosting Revenues With No Added Cost
    [Business:Marketing] Attorney marketing is comprised of many different elements. Let's begin with a key success variable - planning and delegation. After all in target shooting it is not "fire" but ready, aim and fire. If you want to be assured you get more bang for your buck, spend only quality time on marketing and you are focused on doing the right legal marketing then this article is for you.


  • Law Firm Marketing - Increasing Your Revenue by Grading Clients
    [Business:Marketing] Law firm marketing implemented correctly can increase your income while you reduce your work hours. One key distinction discovered by successful attorneys and other successful service professionals is having a system for grading their client base and managing their focus. This article will give you that empowering system free right now.




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