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Henriette Martel - EzineArticles.com Expert Author
Henriette Martel (formerly Martel-Lawson) is a website strategist, author of the 200 Marketing Ideas for Your Website and director of the Australian Training Guide. You'll find other similar articles in the Resources Area of the Australian Training Guide.
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Henriette Martel Email Alerts
- The Domain Name Debate - Brand Versus Keywords
[Internet-and-Businesses-Online:Domain-Names] When it comes to choosing a domain name, there are two schools of thought. You can either elect to register a domain name based on a new or existing brand name OR one or more keywords. Here the pro's and con's.
- 24 Ways to Create Compelling Headlines For Your Sales Letters
[Writing-and-Speaking:Copywriting] Without a strong compelling reason to read on, the visitor will leave your web page. There are so many ways to create attention-grabbing headlines. Here's some examples...
- 24 Reasons to Form Online Strategic Alliances
[Business:Marketing] Strategic alliances are valuable affiliations or partnerships with similar or complementary businesses. They are not reserved for large corporations. Because of the nature of the web, you can easily link in with like-minded businesses to pool your resources and capture a greater share of the global market.
- 10 Resourceful Ways to Recycle Digital or Small-ticket Products
[Internet-and-Businesses-Online:Internet-Marketing] Have your product sales slowed down? Do you want to give a new lease of life to your products? Why not recycling them. Try these strategies...
- 5 Soft-Selling Strategies for those Who Hate Selling
[Internet-and-Businesses-Online] Do you hate HYPE and hard-sell? I do. Try these effective soft-selling strategies for a more subtle and friendly approach to promoting and selling your products.
- Value-pricing Strategy: "We're not The Cheapest but..."
[Business:Branding] In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. Next time you consider reducing your price (and profit margin), try value-pricing strategies instead.
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