Heatey Gilmore
EzineArticles.com Expert Author
Joined EzineArticles on Sep 9, 2010 Is Your Website Making You Money? Key Website Terms Explained
Internet and Businesses Online: Internet Marketing • Published: September 29, 2010
Having your website ranking in the Top 5 of the major search engines is critical to receiving regular enquiries. For most businesses it's not about selling online it's all about generating enquiries. In fact ranking at the top of the Google can mean you receive up to 10 times the enquiries as a similar business who ranks No 5. Click here for more detailed info around Google rankings and likely visitors. Marketing guru Jay Abraham teaches that there are really only three ways to grow any business: Increase the number of customers, increase the number of purchases they make, or increase the average amount they spend on each purchase. In the world of online business, this translates into getting more traffic (people) to your website and collecting their contact information. There are hundreds (possibly thousands) of ways to get traffic to your website. The way I see it, all of them can be broken down into free traffic, paid traffic, and what I call leveraged traffic. Depending on your business the amount of online competition and where you are geographically will determine what is the right strategy for you. Let's take a closer look at each one...
Organic Search Engine Optimisation Versus Pay Per Click - What They Do Not Want You To Know
Internet and Businesses Online: PPC Advertising • Published: September 24, 2010
I am talking with business owners who are very frustrated with Pay per click advertising every day. Concerned at the cost, unsure of the result it delivers and having no idea as to what to do next with their online presence. In my opinion the answer is easy but let me cover a few points first: I have been doing a great deal of research into Pay per Click advertising over the course of the last few weeks and whether we should continue using it in a number of our businesses. The results from our Pay per Click advertising has been declining for some time however the cost to run our campaigns has almost doubled.
Your Business And The Importance Of A Successful Internet Marketing Strategy
Internet and Businesses Online: SEO • Published: September 15, 2010
The internet now provides another consideration or "headache" even though TV, radio and newspapers have traditionally been the first point of call. So many people are now online you simply must go beyond conventional marketing strategies. In fact over 80% of people in your local area are going online first to decide who they will do business with. Most do not buy online "at the moment" but simply drive to your business and make a purchase. No longer does one a size fit all strategy approach work when it comes to marketing your business. Business owners who continue to ignore or fail to embrace internet marketing as a way of the future will simply be eaten up by those that are choosing this new age marketing stream.
Internet Marketing And SEO Can Double, Triple, Quadruple The Return From Your Current Advertising
Internet and Businesses Online: Search Engine Marketing • Published: September 15, 2010
If you value the relationship you have with your customers then you will just love this idea. In fact this idea has the potential to grow your customer base, drive sales like you have not seen for a long time and most importantly maximise the return from your traditional advertising spend like you have never seen. Investing in our business as business owners is normal. Whether you spend a few hundred dollars a year on advertising, or 10s of thousands it does not matter, we all want the best possible return from the outlay. However what do I hear when I speak to business owners about their advertising? What should I spend my advertising budget on when I just do not know what is going to work? Taking advertisements in online directories or yellow pages is fraught and are people still reading the local paper?