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Gyi Tsakalakis
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Joined EzineArticles on Mar 27, 2009 The Two P's of Law Firm SEO: Professionalism and Patience
Internet and Businesses Online: SEO • Published: March 25, 2011
Search engine optimization can take many forms. However, SEO strategies that are appropriate for one business, can be lead to a disaster for another. When it comes to performing SEO for a law firm, only the techniques that best develop the lawyers' professional reputations should be pursued.
Google Makes Significant Change For Small Business Owners
Internet and Businesses Online: SEO • Published: November 16, 2010
By now you've probably heard something about Google's most recent Place Search change. While you might have some ideas about how this change may impact your search engine visibility, you might not understand all the details. Here are some important things to consider.
Brainstorming Target Keywords For Your Law Firm
Internet and Businesses Online: SEO • Published: November 12, 2010
At the core of any law firm web strategy is developing a targeted keyword list. Building keyword lists takes creativity and research. You should analyze and revise your keyword strategy on a regular basis.
Law Firm SEO Strategies
Internet and Businesses Online: SEO • Published: September 22, 2010
If you're a legal professional interested in building your professional reputation online, finding the best practices can be laborious. Here are a couple quick things to keep in mind when getting started. Remember, executing an effective law firm SEO campaign should always be done with your professional reputation foremost in your mind.
Integrating HubPages Into Your Online Marketing
Internet and Businesses Online: Internet Marketing • Published: August 27, 2010
We all know how important content is to online marketing. However, getting exposure for your content is almost as important as the content itself. HubPages is a publishing platform with built-in exposure tools.
We Don't Care
Internet and Businesses Online: Social Media • Published: August 26, 2010
Businesses continue to find ways to implement social media strategies to market their products and services. Most of the time, we just don't care about the messages they are sending.
Legal Search Engine Optimization Tips
Internet and Businesses Online: SEO • Published: August 25, 2010
Marketing your law firm in search engines can be a very effective way to grow your professional practice. However, what might work for other small businesses, may not work for your law firm.
How the Distributed Web Impacts Search Engine Marketing
Internet and Businesses Online: SEO • Published: August 24, 2010
In the past, search engine marketing focused specifically on getting your website found within search engines. With the advancements in content platforms, social media, and social networking, search engine marketing in the age of the distributed web takes on a new form.
Potential Consequences of Google Result Page Changes
Internet and Businesses Online: SEO • Published: August 19, 2010
Google has recently been testing some major changes to its search engine results pages. These changes may have serious consequences with regard to traffic to your business.
Some Thoughts on URL Selection
Internet and Businesses Online: Web Design • Published: July 23, 2010
One of the first things you will need to decide about your website is what the address will be. This is also called the URL and can make a big difference in the success of your site online.
Using Geographic Modifiers in Your Keyword Discovery Process
Internet and Businesses Online: SEO • Published: July 23, 2010
One of the very first steps to building a search presence for your business, is the process commonly referred to as keyword discovery. Here are some basics about getting started with keyword discovery and one very commonly overlooked aspect to building keyword lists for your business. The purpose to keyword discovery is to identify search phrases that your target audience might be using to find your business online.
Mapping Keywords to Webpages
Internet and Businesses Online: SEO • Published: July 23, 2010
Once you have completed your keyword discovery process, the next step is to map your target keywords onto various pages of your website. In other words, you have to determine which pages will be optimized for which keywords. Before you begin, it's important to keep in mind that you should really limit your optimizations to between 1 and 3 key phrases per page.
Building Online Relationships - Much Like Building Relationships Offline
Internet and Businesses Online: SEO • Published: July 15, 2010
While many law firm seo consultants may try to convince you otherwise, developing your professional reputation online is very similar to building your reputation offline. However, there are a couple aspects to online reputation development that differ from offline. Generally speaking, online reputation building is really about developing relationships.
The Title Tags of Your Law Firm Website Are Important For Visibility
Internet and Businesses Online: SEO • Published: July 2, 2010
When it comes to increasing your law firm's web visibility, there are some basic HTML tags that are worth knowing. Probably the most important of these is known as the title tag. The HTML tag provides the title of the web page.
Qualities to Look For in a Law Firm Internet Marketing Professional
Internet and Businesses Online: Internet Marketing • Published: July 2, 2010
While some law schools are beginning to change their ways, historically, most law firms have not adequately prepared lawyers for the business of practicing law. Operating a law firm requires several business-related skills that most lawyers simply don't have. From accounting, to hiring, to payroll, to accounting, there are many skills required to keep your firm running smoothly.
Marketing Your Law Firm Online is Not Just About Launching a Website
Internet and Businesses Online: Internet Marketing • Published: July 2, 2010
The more attorneys with whom I talk to, the more clear it becomes that there are a lot of legal marketing dollars being spent online without any system of accountability. While I frequently stress the benefits of a well-executed web marketing plan, this advice comes with a large "but."
One Law Firm Web Visibility Plan
Business: Marketing • Published: June 29, 2010
Successful law firm Internet marketing requires a comprehensive approach. Each and every strategy, method, and technique must ultimately be measured by its ability to generate new clients, from whatever source. Whether you're trying to increase your law firm's search engine visibility, or locate effective Internet advertising opportunities, you must be able to measure effectiveness from the initial contact to obtaining a retainer.
Maximizing Your LinkedIn Activities For Your Law Firm
Internet and Businesses Online: Social Media • Published: April 25, 2010
LinkedIn is one of the most successful social media platforms for professionals including lawyers. Learn some of the ways that you can adjust your LinkedIn activities to capitalize on this highly effective social tool.
Monitor Your Law Firm Web Presence With Social Media
Internet and Businesses Online: Social Media • Published: April 25, 2010
The web has fundamentally changed the speed with which we can publish information as well as the access others have to that information. With these changes, it has become increasingly important that you not only make sure you are putting forth efforts to establish your reputation online, but that you monitor what is being said about you as well. I want to address not only ways you can build your reputation online, but also some suggestions for tracking what is being said about you.
Quick Steps to Setting Up a Law Firm Website
Internet and Businesses Online: Web Development • Published: April 22, 2010
Here are some quick tips for creating a pro law firm website that will get found online. The first stage is choosing a domain for your law firm website. Your first instinct in picking a domain might be to choose a branded domain based on the name of your firm.
Outsourcing Law Firm Website Content Production
Business: Outsourcing • Published: January 13, 2010
Attorneys using the internet to market their practices need to be aware of the content being publicized on their sites. There are many important ramifications of having original quality content on your website. These can range from ethical considerations, marketing effects, and search engine optimization considerations.
Law Firm SEO Snake Oil - Help Us - Help Your Competition!
Internet and Businesses Online: SEO • Published: December 14, 2009
Let's say you're a Chicago personal injury lawyer. Your firm hires Big Time Web Consultant to help you "get found" on line. Perhaps they build you a website/blog. They optimize your site/blog for keywords that they tell you are relevant to your practice. For example, "Chicago personal injury lawyer".
Three General Rules For Selecting Keywords For Your Law Firm SEO Campaigns
Internet and Businesses Online: SEO • Published: December 3, 2009
The first step to perform in lawyer internet marketing is keyword research. Too many law firms select keywords based on their subjective ideas of what keywords potential clients might use to search for their services, rather than performing empirical research.
Lawyer Internet Marketing - Finding the Right Professional
Internet and Businesses Online • Published: November 30, 2009
Finding the Right Lawyer Internet Marketing Consultant Once you have made the choice to hire a lawyer internet marketing professional, you need to consider the many schemes, pitfalls, and traps that you will undoubtedly encounter. Unfortunately, many law firm SEOs have become peddlers of snake oil. This has led to an overall negative perception for the entire industry.
Lawyer Search Engine Marketing - Why Do I Need it?
Internet and Businesses Online: SEO • Published: November 25, 2009
The majority of web traffic is driven by three search engines - Google, Yahoo, and Bing. No matter how you slice it, if your law firm's website cannot be "indexed" or stored the search engines' databases, you are missing out on huge opportunities for new clients for your law firm. Search engines are a primary method of navigation for almost all Internet users.