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Glenn Murray - EzineArticles.com Expert Author
I’ve been a professional writer for 11 years. And I love it.
I run a small copywriting studio called Divine Write. We write all sorts of copy, including web copy, SEO copy, and print copy.
Having worked as an advertising copywriter and website copywriter for big companies and small, I still have the same passion for quality service that I had 11 years ago.
I believe that good copywriting is more than just clever words. ... [More]
[View Glenn Murray's Extended Author Bio]
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Glenn Murray Email Alerts
- 27 Great Tools for Copywriters
[Writing-and-Speaking:Copywriting] After more than 12 years as a professional writer, I have more effective copywriting and SEO copywriting tools at my disposal than I could poke a stick at.
- The Perfect IT Setup for Home Business - Part 3 of 3 - Miscellaneous Software & Services
[Home-Based-Business] Now that we've covered IT hardware, computer security and disaster recovery (please see parts 1 & 2 of this series), let's look at the vast array of other bits and pieces that you need to make things happen quickly and efficiently in your home business.
- The Perfect IT Setup for Home Business - Part 2 of 3 - Computer Security & Disaster Recovery
[Home-Based-Business] No matter whether you're a copywriter like me, or you're in an entirely different field of work, if you rely on a computer, then you need to ensure that it's secure and that you can bounce back should you be struck by 'disaster'.
- The Perfect IT Setup for Home Business - Part 1 of 3 - Hardware
[Home-Based-Business] This article describes a combination of computer hardware and peripherals that will maximise the efficiency of your workplace.
- Keyword Analysis - Finding Out What Your Customers Are Searching For
[Internet-and-Businesses-Online:SEO] Before you can start optimizing your web copy and meta tags, you need to know what words you're optimizing it for. What words do you want to rank well for?
- SEO copywriting - Single Keyword Versus Keyword Phrase
[Internet-and-Businesses-Online:SEO] Should I target keyword phrases or single keywords in my SEO web copy in order to drive the best traffic to my site?
- Developing A Search Engine-Friendly Website
[Internet-and-Businesses-Online:SEO] Search engines don't see websites the way you and I do. They require your site to be designed a particular way. If you don't observe a few rules of thumb, you can severely hamper your search engine presence.
- Using Unmarked Links In Your SEO Copy
[Internet-and-Businesses-Online:SEO] Keywords in the links within your web copy are particularly important in SEO. But how do you make sure you have enough links, using the right keywords, without adversely impacting the site for visitors?
- SEO Copy - Where Should I Use Keywords In My SEO Copywriting?
[Internet-and-Businesses-Online:SEO] When assessing what your website is about, search engines pay close attention to the words you use and where you use them. To make the best impression on the search engines, you need to make sure your SEO web copy has the right words in the right places.
- Do You REALLY Need an SEO Copywriter?
[Internet-and-Businesses-Online:SEO] Here's the truth of the matter. Writing search engine-friendly web copy is pretty easy. You just have to include enough of the write words in the right places. Sure, there's a learning curve and it takes a little practice, but it's not rocket science!
- So What is SEO, Anyway?
[Internet-and-Businesses-Online:SEO] You've no doubt heard a little (or a lot) about SEO. Chances are, not all of it has been very clear. Hopefully this article will shed some light on the subject for you.
- Steal Search Ranking From Your Competitors!
[Internet-and-Businesses-Online:Link-Popularity] One of the best ways to build the link popularity of your site (thereby increasing your search engine rank) is to check where your competitors’ links are coming from, and try to get links from those sites yourself.
- How To Get Link Partners & Boost Your Search Engine Ranking
[Internet-and-Businesses-Online:Link-Popularity] Probably the most well known method of generating inbound links is to look for link partners. This is done in a variety of ways, but which is the most effective?
- How To Generate Lots Of Ideal Links To Your Site For A High Ranking
[Internet-and-Businesses-Online:Link-Popularity] There are many possible ways to generate links. Some are dubious (like auto-generation software, and sites set up by webmasters simply to host links to their other sites) and I won't be discussing them here. Others, like those discussed below, are legitimate and potentially very valuable-
- Inbound Links - Key To A High Ranking
[Internet-and-Businesses-Online:Link-Popularity] What gives you a high ranking in the search engine? Well, assuming you've completed step one (i.e. you've optimized your website for your target keywords), there's really only one thing left to do: Get lots of links pointing TO your site.
- Bringing Structure To The Art Of Copywriting
[Writing-and-Speaking:Copywriting] If copywriting is an art, how do you make it work in a structured business environment? Specifically, how can you force art?
- Advice For Aspiring Copywriters
[Writing-and-Speaking:Copywriting] Recently I was asked for advice by an aspiring copywriter. This happens all the time, but on this particular occasion, I think I actually helped a little! So I thought I'd post the original question and my response in the hopes that it might help someone else-
- Optimizing Your Html Code For Search Engines
[Internet-and-Businesses-Online:SEO] Within the HTML code behind your page, there are things called 'meta tags'. These are short notes within the header of the code which describe some aspects of your page to the search engines. Although there is some debate over how important meta tags are when it comes to SEO, it's generally agreed that they shouldn't be ignored. In fact, the smallest mistakes can make a big difference to your ranking - particularly in Yahoo-
- SEO Copy - What Should The Word Count Of My Pages Be?
[Internet-and-Businesses-Online:SEO] Whether you're an SEO copywriter or not, you've probably heard plenty of rules (accurate and otherwise) regarding how many words you need on each page of your website. Chances are, the loudest voices in the clamor are those advocating HEAPS of copy. But remember, the person with the loudest voice isn't always right-
- Cold Chisel: Lyrics Any Copywriter Can Learn From
[Writing-and-Speaking:Copywriting] Anyone who's heard Jimmy Barnes sing/scream might instantly ask, "what's Cold Chisel got to do with copywriting?" Many would also ask, "why discuss the lyrics of a screaming pub-rock band?" Well, it's actually not as unrelated as you might think-
- SEO Copy - Plural or Singular Keywords?
[Internet-and-Businesses-Online:SEO] When you're writing your SEO copy, chances are there'll come a time when you'll wonder whether you should target the plural of your keyword or the singular. Read on to find out the answer-
- What If I Want To Target More Than One Keyword In My SEO Copy?
[Internet-and-Businesses-Online:SEO] If you're targeting exact strings in your SEO copy, you'll find it difficult to effectively target more than 2 keyword phrases per page. This is particularly true if you're targeting very specific keyword phrases. Read on to find out how best to do it-
- How To Increase Keyword Density In Your Seo Copywriting Without Compromising Readability
[Internet-and-Businesses-Online:SEO] Although you shouldn't get too hung up on keyword density, if you're aiming for a density of around 2-3 percent, you'll find that this isn't easy to achieve, without compromising the readability of your copy. Read on to find out how to do it-
- Home Business PC Security for the Non-Technical
[Home-Based-Business] The Internet is a powerful tool for home-based businesses. If used effectively, it can be your best friend; but if you don’t secure your computer, it can be your worst enemy. Here are some protection tips and links for the layperson.
- 12 Job Application Tips for Copywriters
[Writing-and-Speaking:Copywriting] This article is for any writer - experienced or not - who plans to apply for a copywriting job. It presents 12 tips on how to apply in such a way that you stand a chance of making the shortlist.
- The Rise and Rise of Article PR - What are the Implications?
[Internet-and-Businesses-Online:SEO] Already a very popular method of achieving a high search engine ranking, article PR (aka article submission) has now entered the mainstream. As such, its popularity is increasing at a dramatic rate. While this is great for SEO copywriters like myself, there are some side-effects that need to be addressed if article PR is going to remain a viable search engine ranking technique. This article discusses some of those side-effects, along with how they might be addressed.
- SEO to Become a Dinner Party Topic
[Internet-and-Businesses-Online:SEO] Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation.
- Americans Favor Internet Over TV, But Do They Trust Your Website?
[Internet-and-Businesses-Online] The Center for the Digital Future today released its results for the fifth year of their project, "Surveying the Digital Future." More people are using the Internet for more things, more often, but even though it's their most important source of information, they don't trust much of what they read. Do they trust YOU? This article discusses the Center's findings, and provides some key information about how to make sure your site is one of the trusted ones.
- Jagger, Google Analytics, and the Future of Search & SEO
[Internet-and-Businesses-Online:SEO] Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.
- The Basics of SEO - Some FAQs
[Internet-and-Businesses-Online:SEO] Search engine optimization (SEO) is a foreign field to a lot of people. This article will help you understand the basics, and make you a little more comfortable with the whole domain.
- Confused About Google's Index, Link Dampening, & No. of Links?
[Internet-and-Businesses-Online:SEO] I recently received another 'please help' email from a gentleman who was concerned about a variety of issues including indexing and link dampening, and was desperate for help. Because I suspect he's not alone in his concern and confusion, I decided to publish the details of our discussion.
- Using Free Reprint Articles - Some Questions Answered
[Internet-and-Businesses-Online:SEO] I received a 'please help' email from Loren, a small business owner. She wanted some clarification on some of the points I made in a previous article on free reprint articles. Loren's questions were good ones, and the answers important, so I thought I'd publish them.
- Some FAQs for Aspiring Copywriters
[Writing-and-Speaking:Copywriting] I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.
- How To Get Your Customers To Trust Your Website
[Internet-and-Businesses-Online:Web-Development] In the face of a declining trust in the Internet, there’s definitely value in creating a website which can be trusted by your visitors. But how do you do it?
- An SEO Glossary - Common SEO Terms Defined
[Internet-and-Businesses-Online:SEO] SEO practitioners tend to speak in a language all of their own which is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English.
- Get a Top 10 Ranking Without Paying a Cent
[Internet-and-Businesses-Online:SEO] A content rich website is almost guaranteed to rank highly. Want to know how you can get your content for free?
- Google Manipulates Search Results: A Boost for Small Business?
[Internet-and-Businesses-Online:SEO] As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your primary keywords has been eluding you, then read on!
- Reprint Articles Hijacked by Text Link Ads - Great for Authors!
[Writing-and-Speaking:Writing-Articles] Did you know that publishers can turn any word within your free reprint article into an clickable ad? When clicked, the page is ‘hijacked’ and your article disappears!
- Article PR Headlines - the Reader is Secondary
[Writing-and-Speaking:Writing-Articles] A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet. But the rules for headlines have changed...
- Optimum SEO Keyword Density - A Real-Life Case Study
[Internet-and-Businesses-Online:SEO] How many times should you use your primary keyword? This case study helps answer that question.
- How and When Should I Submit My Website to Google?
[Internet-and-Businesses-Online:SEO] Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google.
- Is the Internet History's Greatest Hoax?
[Internet-and-Businesses-Online] For a while, the Internet and the World Wide Web promised to be the voice of the marginalized, the new democracy, the great equalizer. But was it all just the world's biggest hoax?
- Australia's Fraser Island - Escape Forever
[Travel-and-Leisure] For all its conveniences, modern living leaves a lot to be desired. We spend our days enduring the ever-increasing pressures of work, the city’s oppressive unfriendliness, the daily commuter grind an...
- Them's The Breaks... Surfing Australia's NSW Central Coast
[Travel-and-Leisure] Surfing on the Central Coast is more a lifestyle than a pastime. And with 31 official beaches, it’s no surprise! Buggeries, Half-tide Rocks, The Box, Catho, Ghosties, Moonie, Frazer, Gravelies, The ...
- Wording Up Your Website
[Internet-and-Businesses-Online:Web-Design] Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web ...
- PPC v Natural Search - A Cost Comparison Case Study
[Internet-and-Businesses-Online:SEO] Is natural search more expensive than PPC? Certainly not! The following case study explains why.
- 10 Things to Expect from Your SEO Copywriter
[Internet-and-Businesses-Online:SEO] Ten things you have a right to expect from anyone wearing a name badge that reads “website copywriter”, “SEO copywriter”, “internet copywriter”, or “web copywriter”.
- Writing e-Newsletters - Tricks of the Trade
[Internet-and-Businesses-Online:Ezine-Publishing] Follow 10 simple rules of thumb, and you’ll soon be writing great e-newsletters and reaping the rewards. Company e-newsletters can be an amazingly successful marketing technique. Whether you want to ...
- 35% Revenue Increase... from Your Website!
[Internet-and-Businesses-Online:Web-Development] 2 Golden Rules for an Engaging Website 35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or mo...
- .com Not Listed in Regional Yahoo? Don't Despair!
[Internet-and-Businesses-Online:SEO] If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo...
- How to Top Google with Article PR
[Internet-and-Businesses-Online:SEO] Optimizing your site for keywords is easy. Generating links back to your site is much more challenging. But it can be done; and you don’t need a huge budget.
- Beat Google's Dampening Link Filter with Article PR
[Internet-and-Businesses-Online:SEO] Google may have introduced something called a “Dampening Link Filter” into its indexing algorithm. This article explains how you can avoid being penalized by using Article PR.
- 10 Things You Should Expect From Your IT Copywriter
[Writing-and-Speaking:Copywriting] In order to write compelling IT copy, you need a professional IT copywriter. So how do you find one? The following 10 tips will give you a good understanding of the qualities to look for in an IT copywriter.
- Successful Documentation Projects - Part 3 of 3 - 'Writing'
[Writing-and-Speaking] So you understand your user documentation project and you’ve specced it out. Now you’re ready to write. Here’s some tips to help you on your way.
- Successful Documentation Projects - Part 1 of 3 - 'Understanding'
[Writing-and-Speaking] So you’re responsible for managing a documentation project. Before jumping into the writing, it's a good idea to understand the scope of the project.
- Successful Documentation Projects - Part 2 of 3 - 'Specifying'
[Writing-and-Speaking] You know who your audience is, what they’re trying to achieve, how the product enables them to achieve it, and what the audience requires of the help. Now it’s time to spec out your intentions.
- A Day in the Life of a Freelance Copywriter
[Business:Careers-Employment] Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don't become a freelance copywriter! This article discusses 11 daily rituals involved.
- 10 Tips for Aspiring Freelance Copywriters
[Writing-and-Speaking:Copywriting] Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.
- 12 Handy Tips for Generating Leads through Cold-Calling
[Business:Sales] Cold calling can be a great way to generate quality leads. So you need to do it right. Following are some tips which will help you do just that.
- Successful Websites Don't Set Out To Sell
[Internet-and-Businesses-Online:Web-Design] Most vendors and service providers think of their website as a sales tool. But this is a fundamentally flawed perspective - adopt it at your peril.
- SEO for CEOs - Search Engine Optimization Unmasked for CEOs
[Internet-and-Businesses-Online:SEO] If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this SEO article is for you.
- Engage Your Customer - Write About Benefits
[Writing-and-Speaking:Copywriting] If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.
- Writing Benefit-Driven Web Copy - 4 Steps to More Sales
[Writing-and-Speaking:Copywriting] You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)
- Writing SEO Copy - 8 Steps to Success
[Internet-and-Businesses-Online:SEO] By following these 8 simple SEO copywriting guidelines, you’ll be able to overhaul the copy on your website ensuring it’s agreeable to both search engines and visitors.
- SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
[Internet-and-Businesses-Online:SEO] 8 Great Tools for Search Engine Optimization.
- 10 Things You Should Expect From Your Website Copywriter
[Writing-and-Speaking:Copywriting] Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten copywriting essentials…
- No More Estate Agent Fees
[Real-Estate] Follow a few simple guidelines, and marketing your own home can be easy. And it will save you thousands. The recent property boom has a lot of people thinking of selling. Unfortunately, the costs of ...
- Architect or Building Designer - Who Do You Choose?
[Home-Improvement] Thinking of building a new home or complex? Will you use an architect or a building designer? Both are involved in the design of buildings – their appearance, layout, structure, and so on. But what’...
- 10 Feng Shui Tips for a Better Life
[Arts-and-Entertainment:Humanities] Ever walked into a house that felt like home? Ever reminisced about the best year of your life, and wondered why everything came together for you? It could be Feng Shui. Simply put, Feng Shui is abou...
- Why Use a Property Manager?
[Real-Estate] Most experienced property investors use property managers. Why? Because they make you money. Property management isn’t just about collecting rent. It’s about ensuring your property is always rented, ...
- Customer Service - The Real Estate Revolution
[Real-Estate] Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the country are coming to believe that the key to real estate success is service – not sale...
- 5 Ways to Deal With ADHD
[Health-and-Fitness:Alternative] With an increasing number of our youths suffering ADHD, stress syndromes, unemployment, depression, drug use, crime and higher rates of youth suicide than ever before, today’s parents and teachers ar...
- Writing Helpful Help - A Minimalism Checklist
[Writing-and-Speaking:Writing] User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal posit...
- 10 Tips for Tech-Writers
[Writing-and-Speaking:Copywriting] Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing c...
- Tech-writers: A Necessary Evil
[Writing-and-Speaking:Copywriting] New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The p...
- How to Make the Most of Your Website Copywriter
[Writing-and-Speaking:Copywriting] Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades...
- Web Copy - How Much is Enough?
[Writing-and-Speaking:Copywriting] These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....
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