EzineArticles - Expert Authors Sharing Their Best Original Articles


  Submit Articles
  Members Login
  Benefits
  Expert Authors
  Read Endorsements
  Editorial Guidelines
  Author TOS

  Terms of Service
  Ezines / Email Alerts
  Manage Subscriptions
  EzineArticles RSS

  Blog
  Forums
  About Us
  What's New
  Contact Us
  Article Writing Shop
  Advertising
  Affiliates
  Privacy Policy
  Site Map


Advanced Search


Report this author if you suspect they are involved in any fraudulent practices. Suggest a topic or article headline you would like the author to write about.

Eve Jackson - EzineArticles.com Expert Author  

[Display Categories] Sort By [Title] [Newest] [Oldest]

  • Why Your Website CRAVES to Have a Little CSS
    [Business:Small-Business] Is your small business web site giving you its highest potential? Find out how the right designer can make a difference.


  • 7 Tips to Affordably Promote Your Small Business Web Site
    [Business:Top7-or-10-Tips] There's tons of information about promoting web sites - books, magazine and online articles galore. And very little space in a short article. Read on to discover a little of what I've found.


  • 7 Affordable Marketing Strategies for Small Business Owners
    [Business:Top7-or-10-Tips] Are you a small business owner who knows the importance of marketing for your success, but doesn't know where to start? Are you looking for affordable marketing strategies? Read on...


  • The Magic of Business Referrals
    [Business:Small-Business] Asking for business referrals just might be the marketing strategy your small business is missing. Find out how valuable this strategy is in this short article.


  • How to Use Referral Marketing to Your Advantage
    [Business:Marketing] Since around 80% of a young company's business comes from referrals, this method of marketing is vital to your small business success. Find out how to use it to its full potential in this short article.


  • A Very Good Reason Why You Should Get to Know Your Prospects Well
    [Business:Marketing] Why does your marketing success depend on knowing your prospective clients? And where is it particularly important to know them well?


  • How to Improve Your Direct Mail Response Rate
    [Business:Marketing-Direct] Direct mail is one of the most affordable and effective ways to generate leads and increase sales. But many small business owners have tried direct mail and been disappointed in the results. Find out how to improve your direct mail response rate in this short article.


  • How to Find Your Competitive Advantage
    [Business:Marketing] Why does your small business need to find its competitive advantage, and how do you find it? This short article gives my opinion to those questions.


  • Direct Response and Web Sites—Small Business Lead Generation
    [Business:Sales] One of the most important elements to small business success is lead generation because without leads you can’t increase sales. So where do you concentrate your lead generation efforts? Direct response or your web site?


  • 7 Small Business Marketing Tips
    [Business:Top7-or-10-Tips] What I want to say might be overly simplistic because there’s more to marketing than can fill hundreds of pages like this one. But, we all have to start somewhere don’t we? What I want to do is to simply give you, the average small business owner, a few things to think about.


  • Neglect the Envelope and Your Direct Response Could Get No Response
    [Business:Marketing-Direct] You could spend hours on your direct response letter, but if you don't spend some time on the envelope, all your hard work could result in zero results. Find out how to get prospects to open your direct mail.


  • What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business
    [Business:Marketing-Direct] Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business. It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.


  • Why is Design Worth More than Web Site Copywriting?
    [Internet-and-Businesses-Online:Web-Design] Why are web site designers getting paid more than web site copywriters? It makes no sense to me, since it's not design that the search engines find, and that gets visitors to stay and to return. It's content.


  • Is There Really a Difference Between Online Copywriting and Copywriting for Print?
    [Writing-and-Speaking:Copywriting] Is copywriting just copywriting? Is there really a difference between writing online and writing for print? You bet there is! Read on to discover some of the differences.


  • If You Believe Everyone is Your Target Market, You're Really Targeting No One
    [Business:Small-Business] There's an old marketing saying that goes like this "Target everyone and you target no one". Nothing is truer. How can you develop effective marketing strategies and tools without knowing who you're talking to?


  • Web Site Copywriting for Search Engines - Keywords
    [Writing-and-Speaking:Copywriting] Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?


  • Will They Actually Read Your Small Business Web Site
    [Business:Small-Business] Would it surprise you to know that most web site users won’t really read your web site? Jakob Nielsen and John Morkes found in a 1997 study that 79% will scan your web site, and only 16% read it word for word. So how do you get them to actually read your web site?


  • Your Small Business Web Site
    [Business:Small-Business] A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet. So, how can you reach some of those internet surfers, and how can you capture some of the billions spent in ecommerce?


  • Can Your Small Business Afford Not to Have a Web Site?
    [Business:Small-Business] I’ve been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, I’m going to discuss my “opinion” on one reason why, even if your target market is strictly local, your small business can’t afford not to have a web site.


  • How to Create Your Own Small Business Press Kit
    [Business:PR] Press kits aren't just for the press. They're for everyone. But what's in a press kit? Find out in this short article.


  • How NOT to be a Small Business Failure Statistic
    [Business:Small-Business] Less than one third of small business start ups in Canada survive the first five years. Learning why they failed may very well help your small business succeed.


  • 15 Easy Steps to Starting Your Small Business
    [Business:Entrepreneurialism] When I decided to start my communication and image consulting business, I tried hard to find a good startup guide. I couldn't find any that had all the steps. So, I decided to write one, and here it is. This guide was written from a Canadian perspective, but most of the steps apply elsewhere as well.


  • Does My Small Business Really Need a Press Kit?
    [Business:PR] Most small business owners never give a press kit a second thought. In my opinion, the term "press kit" is misleading because press kits aren't just what their name implies.


  • Thinking of Starting a Small Business?
    [Business:Small-Business] Many people want to start a business, but very few actually do it. What type of personality and characteristics do successful entrepreneurs have?


  • Small Business Structure - the Canadian Way
    [Business:Small-Business] I was approached by a client the other day with a question I couldn't immediately answer. He was looking for a partner so he could bid on bigger contracts, and he was wondering how to go about doing that. I thought telling him about partnerships and incorporating would be all I could do, but research showed me I was wrong.


  • Why Your Small Business Needs a Corporate Identity Package
    [Business:Small-Business] Many small business owners think corporate identity packages are just for big corporations, not their small business. But, they may be missing out on an important component for their small business success. Find out how in this short article.


  • I Don't Need a Business Plan-Do I?
    [Business:Strategic-Planning] The most common question I get asked after “How do I start my small business is “Do I need a business plan?” This is a short article discussing my thoughts on that question.




© EzineArticles.com - All Rights Reserved Worldwide.