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Denise Wakeman
Basic PLUS Level Expert Author
Joined EzineArticles on Mar 22, 2005 How to Keep Readers Coming Back to Your Blog
Internet and Businesses Online: Blogging • Published: March 31, 2010
Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace. But what makes one blog successful and another mediocre? The majority of "so-so" blogs lack one or more of four important elements... In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers.
Five Social Media Marketing Mistakes Companies Make
Internet and Businesses Online: Social Media • Published: September 29, 2009
A frequent question from entrepreneurs who are beginning to dip their toes into the social marketing waters is: what mistakes should I avoid when using social networking for my business? Here are five mistakes I identified that some companies make when it comes to social media marketing.
Drive Readers to Your Blog With Content That Addresses the Four E's
Internet and Businesses Online: Blogging • Published: September 21, 2009
When you have a blog, content is essential, in fact you may have heard it said that content is king. In order to make certain your content is compelling and valuable, check your posts against the four E's of blog content. These include: Educate, Entertain, Engage, and Enrich. Not every blog post is going to do all four, yet when you strive to meet one or more of the E's your content will have greater impact.
Three Step Formula For Creating Online Visibility
Internet and Businesses Online: Internet Marketing • Published: August 13, 2009
Visibility = Opportunity. If you are not visible online, it's like you don't exist, no matter how great your product, book, or service is...if your customer, reader or client can't find you...it doesn't matter. Here's a simple three step formula for creating online visibility which results in more opportunities: sales, media, speaking, and joint ventures.
13 Mistakes Authors Make on Their Blogs
Internet and Businesses Online: Blogging • Published: August 11, 2009
Are you getting results from your book blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good book blog going.
Four Mistakes That Most Bloggers Make and How You Can Fix Them For a Better Business Blog
Internet and Businesses Online: Blogging • Published: July 20, 2009
We all make mistakes, so it is a sure bet that there are mistakes made when it comes to blogging, especially if you're a new blogger. But even experienced bloggers occasionally make mistakes or omit key elements that could make their blog sing.
Four Essential Keys For Business Blogging Success
Internet and Businesses Online: Blogging • Published: July 8, 2009
As a business blogger you realize that blogging for business is different from personal blogging. It's important to be clear and specific about how you blog for your business and you must know and use the four key areas that are essential to business blogging success. These keys are called CODA for short, C stands for Content, O is for Outreach, D is for Design and A is for Action.
Why Some Blogs Get Results and Others Do Not
Internet and Businesses Online: Blogging • Published: July 1, 2009
It may be something that you have experienced. You've poured your heart and soul into your blog. You truly want to make the most of it and make it a valuable tool for you and your business, but you don't seem to be getting anywhere with it. It doesn't seem to be getting any results. You may be wondering, "Why do some blogs get results and others don't?"
How a Business Blog Can Boost Your Credibility Factor
Internet and Businesses Online: Blogging • Published: June 26, 2009
When creating a business online it is extremely important to build and market your online brand. In fact, if you have a business, it is a necessity in this day and time to be online with that business, no matter what your business is, because that is where people are going to find information. And the first step in marketing your business online is creating your online brand. This is what starts you off on the right foot in gaining credibility.
The Secret Way to Get More Traffic to Your Business Blog
Internet and Businesses Online: Blogging • Published: May 21, 2009
Without traffic, your business blog is dead on the Internet. No one will see it unless you put up some road signs. Traffic is the life blood you need to bring your blog to the forefront of your prospects' attention. So what is the top secret way to get more traffic to your business blog?
Three Reasons Why Blogging is Important For Your Business
Internet and Businesses Online: Blogging • Published: May 21, 2009
Most people who are on the Internet today have either heard of or know what blogging is. When they have typed a search term into one of the major search engines such as Google, they may get search results that include blogs. If they were to type in a subject like "travel to Cancun" and then add the phrase "travel to Cancun blog", the search results would bring up all the blogs that mention or are related to Cancun that are in Google's search results.
How to Be Consistent With Your Business Blogging Efforts
Internet and Businesses Online: Blogging • Published: May 21, 2009
One of the reasons businesses fail at blogging is because they don't include it in their daily or weekly list of priorities. If a business is trying to get great free, organic search results, then they must view blogging as a priority to really be successful.
How a Business Blog Helps Establish Your Brand Online
Internet and Businesses Online: Blogging • Published: May 12, 2009
There are two aspects of business that can truly work hand in hand. These important aspects of business are blogging and branding. One can play off the other and both working together can give your business the boost it needs. Most successful blogs, when you examine them are successful because of good branding on the part of the author.
Online Personal Branding - Three Key Ways to Promote Your Expertise Online
Internet and Businesses Online: Internet Marketing • Published: May 11, 2009
Your brand, whether it be your personal brand, or your business brand is a key piece of your business model that is needed to successfully market your business. Once you've created the right brand, promotion is the next step to using your brand to gain the attention you need for your business.
How to Have a Poorly Branded Blog - And How to Fix It
Internet and Businesses Online: Blogging • Published: November 6, 2008
In a tour around the blogosphere looking for excellent business blogs, it's not uncommon to observe a variety of conditions that reflect poorly on the state of business blogging. Many business blogs are languishing. Some haven't been posted on in weeks or months. Some are all over the map with their content. And it gets worse! One of the most common mistakes being committed is little attention to branding for the business.
How to Write a Better About Page For Your Business Blog
Internet and Businesses Online: Blogging • Published: November 6, 2008
The "About" Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.
Recipe For a Blog - The Blog Tag Line
Internet and Businesses Online: Blogging • Published: November 4, 2008
When professionals ask why their blog isn't working for their business, there's usually a missing ingredient or two. There are 8 key ingredients that are essential to a good business blog...one is the tag line.
Recipe For a Blog - You Need a Subscription Form
Internet and Businesses Online: Blogging • Published: November 4, 2008
One of the frequent questions about business blogging is about how to get more traffic. True, getting traffic is key to the success of blog -- as long as it's quality traffic, but more important is building relationships that encourage your readers to come back time and time again.
Recipe For a Blog - 8 Key Ingredients of a Good Business Blog - A Great Blog Name
Internet and Businesses Online: Blogging • Published: November 4, 2008
A good blog name must say what your blog is about. Ideally, the name lets the reader know whom the blog is for, and the focus of your topic. It is also compelling - it makes you hungry to dive in and start reading.
How to Create Massive Visibility Online - 4 Paths
Internet and Businesses Online: Blogging • Published: October 31, 2008
Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you? It's no secret that successful business owners and professionals can now have a strong Internet presence with little cost and without hiring tech staff. So what do your potential clients find when they "Google" you? Have you checked lately?
Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine?
Internet and Businesses Online: Ezine Publishing • Published: April 17, 2007
Publish an ezine to leverage the Internet & expand your reach to a global audience of prospects interested in your products & service. Ezines that work well for attracting new clients usually have eight key ingredients.
5 Top Reasons Your Internet Marketing Isn't Working-and What You Can Do About It
Internet and Businesses Online: Internet Marketing • Published: February 1, 2007
The biggest complaint we hear from professionals is that their Website and Ezines don't do anything to bring them new business. Do you know why?
MySpace: A Viable Marketing Tool
Business: Marketing • Published: October 5, 2006
If you like trying new things, if you like testing new systems then Myspace is another line in the fishing pond for attracting prospects, building your list and your network.
17 Mistakes Professionals Make With Their Blogs
Internet and Businesses Online: Blogging • Published: August 8, 2005
Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going.
10 Things that Keep You from Writing Your Book... and What You Can do About It
Writing and Speaking: Writing • Published: June 20, 2005
9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form.