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David Coyne - EzineArticles.com Expert Author
I'm a B2B copywriter and marketing communications specialist with 17 years of experience providing writing and communications services to high tech, industrial, and other business-to-business companies. Knowledgeable in direct response marketing -- emphasizing measurable, responsive advertising that increases sales and leads.
Specialties:
Produced marketing communications for a number of high tech and industrial sectors, including... global positioning systems and telematics technology... embedded software engineering... CRM... project management software... telecommunications... industrial equipment... and scientific instruments.
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- A Unique Selling Proposition Boosts Sales
[Business:Marketing] A Unique Selling Proposition distinguishes you from your competition. And it can be a powerful incentive to attract customers.
- Case Study Marketing - How to Prevent Poor Quality Prospects From Wasting Your Time
[Business:Marketing] Using case studies or white papers for marketing your B2B products? Here's how to prevent poor quality prospects from entering your marketing loop.
- 9 Tips For Effective E-Newsletters
[Internet-and-Businesses-Online:Ezine-Publishing] When you're not able to keep in touch with customers as often as you like, an e-newsletter is a great way to keep your company on their radar screen. It's also an economical promotion method. Having written and edited corporate newsletters over the last few years, here are some of my tips on producing effective e-newsletters.
- Writing Press Releases That Get Attention
[Business:PR] Writing press releases is an excellent way to promote your business. Here are tips to help grab an editor's attention.
- 10 Ways to Improve Your Print Ads
[Business:Advertising] Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.
- How to Write an Effective FAQ Page
[Internet-and-Businesses-Online:Web-Design] Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one.
- Why You Must Build a Customer List
[Internet-and-Businesses-Online:Email-Marketing] If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traff...
- How to Give Your Business Credibility
[Internet-and-Businesses-Online:Web-Design] Let's face it. Buying products and services from the Internet can be a bit intimidating. You may have no idea where the online merchant is located. You may not know how safe your personal and credit...
- To Get Your Email to Stand Out From All the Junk
[Internet-and-Businesses-Online:Email-Marketing] We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone...
- How to Create a Better Brochure
[Business:Advertising] Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. And it may give you an advantage over competitors who ...
- How to Build Your Sales
[Internet-and-Businesses-Online:Affiliate-Revenue] You may have heard of joint venture marketing, It's used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list. So what is joint venture marketing (...
- 10 Tips For Effective Email Sales Letters
[Internet-and-Businesses-Online:Email-Marketing] 1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to f...
- Why You Should Market Your Website Offline
[Internet-and-Businesses-Online:Site-Promotion] One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs. And with email you ...
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