|
|
|
Cynthia Pinsonnault - EzineArticles.com Expert Author
Cynthia Pinsonnault is a designer, writer, Web consultant and Certified Search Marketing Strategist, specializing in advertising and marketing for small businesses.
Her career in advertising began in New York with experience in graphic design, marketing, advertising and media. After moving to Texas, she worked to develop and market “Desktop Publishing” which was then just hitting the marketplace. This early experience with emerging graphics technologies, combined with her traditional skills and education, led to the establishment ... [More]
[View Cynthia Pinsonnault's Extended Author Bio]
[Display Categories] Sort By [Title] [Newest] [Oldest]
Cynthia Pinsonnault Email Alerts
- Top Website Design - Top 3 Elements of Search Engine Optimization
[Internet-and-Businesses-Online:SEO] Website visitors will reward top Website design with purchases and return visits. But visitors might never find your wonderful Website without good search engine optimization. Improve search engine rank starting with these 3 top tips.
- Flash Drives - The Ultimate Portable, Plugable Storage - And Marketing Tool
[Business:Marketing] They fit in your pocket, go anywhere, and can carry up to about a week's worth of music ... or video ... or just about anything. They are also extremely versatile marketing tools. Imagine sending your key clients and hot prospects an audio/video, customized presentation about your company, its services or new products and innovations, contained in a gift that will continue marketing your company as it is used again and again.
- Top Website Design - Top 3 Elements of Website Usability
[Internet-and-Businesses-Online:Web-Design] If you get people to come to your Website and then it is difficult to use, then all your hard work is wasted. Start learning how to implement good usability with these 3 top tips.
- Directory Links, Are They Worth It? Three Things You Should Know About Directories
[Internet-and-Businesses-Online:Link-Popularity] Link building can reap big benefits in search engine optimization. But what value can be gained from listing your Web site in online directories? Learn three things about directories...
- Top Website Design- 3 Vital Elements You Can Learn for the Best Website Design
[Internet-and-Businesses-Online:Web-Design] Any top Website design has 3 things going for it that work together to build improved search engine rank and create the opportunity for increased sales. Learn to consider all 3 when designing your Website.
- Top Website Design - Top 3 Elements of Website Design
[Internet-and-Businesses-Online:Web-Design] Top Website design incorporates pleasing and professional aesthetics to help build your brand image and improve the user's experience with your Website. It's not about pretty, it's about developing a look that communicates your unique message. Start with these 3 top tips.
- Better Business Cards - Ideas for Harder Working Business Cards
[Business:Branding] Make the most of your business card. Wouldn't it be great to have a "sticky" business card that your clients and prospects will want to keep handy?
- Practical Marketing - Get More Results from Sensible, Effective Marketing
[Business:Marketing] Don't waste time or money on ineffective marketing. Read on to learn more about my 7 Step System for Practical Marketing: simple steps for getting better results from sensible, effective small business marketing.
- Marketing Rant - An Order Taker Is NOT A Salesperson
[Business:Marketing] You're on your own in the world of retail marketing today. The salesperson is a dinosaur. The 16-year-old, whose cell phone conversation you are interrupting, is the new face of sales. I guess I'm ranting but I remember a time...
- Web Site Design - Setting the Wrong Backgrounds and Reducing Readability
[Internet-and-Businesses-Online:Web-Design] What happens when you add that great image in the background of your Web site? What about changing colors in the background or the type? Is your Web site design enhancing the visitor's experience? Find out what you could be doing that's making your visitors work hard just to read what's on the page.
- Losing Web Site Visitors By Allowing Them to Get Lost
[Internet-and-Businesses-Online:Web-Design] When you allow site visitors to get lost in your Web site, you also lose the opportunity to convert them to prospects and customers. A few simple guidelines will help you ensure that your site is visitor-friendly experience.
- Consistency Builds a More Effective Interface and Improves Web Site User Experience
[Internet-and-Businesses-Online:Web-Design] Most users who will visit your Web site are looking for something specific. If they can't find their way around your site or find what they're looking for easily, they'll simply leave. There are things you can you do to help build comfort and trust with your visitors and convert more prospects into customers.
- Web Site Navigation Best Practices - Navigation Design Guidelines
[Internet-and-Businesses-Online:Web-Design] A great user experience will bring visitors back. Navigation is a key element in the user experience. Failing to resolve these common mistakes can undermine all the other hard work that's put into developing a Web site. Learn guidelines for what makes navigation good or bad and what you can do to address the challenges.
- Budgeting a Web Site - Are You Ready to Commit?
[Internet-and-Businesses-Online:Web-Design] Developing a web site requires confronting the budget. And confronting the budget requires understanding what's needed after the initial site design. One of the common usability failures of Web sites of all sizes is.
- The Best Home Pages Establish Identity and Purpose in a User-Friendly Interface
[Internet-and-Businesses-Online:Web-Design] What is the purpose of the home page? With everything that a Website's home page is expected to do, the most important things are often overlooked or pushed out of the way to make room. Read more to learn what site visitors need most from the home page.
- Six Common Web Site Design Flaws - If Something Is Hard To Use It Doesn't Get Used Very Much
[Internet-and-Businesses-Online:Web-Design] How many people leave your site because of common site design errors that are easily corrected? Simple things that can reduce the readability and usefulness of your Web site. Engage your site visitors and offer them an easy to use interface and they'll come back. Make it hard and they'll leave quickly. Learn more about six of the most common Web design slip-ups.
- A Fish Story
[Arts-and-Entertainment:Humor] Today, my fish died. It was very sad.
- Not Great with Plants
[Arts-and-Entertainment:Humor] Some people have green thumbs and living things just seem to flourish in their presence. And then there's me.
- Survey: The Secret to Effective Marketing
[Business:Marketing] The first step in marketing a product or service or selling a brand identity is making sure it's the right product, service or brand. You have to find out if you have it right. The way to do that is to ask. Survey.
- Marketing Research - Strategies for a Winning Marketing Plan
[Business:Marketing] Many of us start a new marketing plan by taking up where the old plan left off. We review that plan, maybe update a few items. This time, let's take a moment and ask ourselves more questions about the market, our audience, our competition.
- Five Cost-Effective Ways to Market Your Small Business
[Business:Marketing] How many of your marketing goals for the year have been achieved, and what opportunities might still be out there? It's always a good time to review and research the changing venues in marketing and advertising. What are the best ways a small business can get big results for their marketing investment? What's the trick to successful marketing?
- Autumn - My Favorite Season
[Home-and-Family] Autumn has always been magical for me. I grew up in New England where autumn is an assault of color at every turn. The old, worn down and softly rolling mountain ranges throughout the northeast become blanketed with a blazing quilt of red, gold, purple, orange — just about every color nature has to offer. It's beautiful, warm, comforting. It's magic.
- The Artistry of Vintage Crate Labels
[Home-and-Family:Crafts-Hobbies] With the loss of the wooden produce crate and its beautiful label, an art form was lost. Today, this artistry is finding new appreciation among collectors and anyone looking for unique vintage prints.
- Talking Trash - Protect Future Generations
[Home-and-Family] Today was trash day. I forgot until I left the house. That's when I noticed the street neatly lined with the giant brown bins issued by the city, all standing at attention waiting patiently to be emptied...
- Your Web Site — Losing Business or Growing Business
[Internet-and-Businesses-Online:Web-Design] Get these basic principles right, and you'll enhance your site's credibility, improve the user's experience through your site, and do more for your site's business value than any JavaScript trick.
- Tech Support – "#!@&"s
[Arts-and-Entertainment:Humor] Warning: I'm not in a good mood. This may not be pleasant.
- Search Engines & Marketing — The Same Basics Get the Best Results
[Internet-and-Businesses-Online:Internet-Marketing] There are no longer easy answers to ranking well in search results. This means that you must take Internet marketing as seriously as you do any other marketing venue.
- Making Your Pages Look Good - How to Use The Right Typeface the Right Way
[Business:Advertising] Good typography is an art. How you use type has everything to do with how your pages communicate and engage the reader.
- I Heard It From Some Guy In A Pub ...
[Arts-and-Entertainment:Humor] Used to be you could count on the information you picked up, say in a bar, or listening to other people's conversations at work, or on the bus or subway. Frankly, I think someone who's been drinking all day in a bar is as likely to tell you the truth as anyone …
- Cell Phones and the Dentist
[Arts-and-Entertainment:Humor] Don't you just hate people who talk on their cell phones while they drive? Blindly babbling away, not paying attention to the road, endangering everyone nearby... so inconsiderate. Anyway, today while I was chatting on the phone and driving to the dentist...
- Space Together Things That Belong Together - Graphic Design 101
[Business:Advertising] This is one of the first things I learned about graphic design: There is a hierarchy to every graphic design project, printed page, Web site page, advertisement, brochure ...
- Wasting Your Marketing - Three Easy Ways
[Business:Marketing] Most of us make mistakes in our marketing now and then. I've done things with my
own marketing and advertising that I would never advise a client to do. Sometimes I
knew they were bad ideas before starting but, through some temporary lapse in
judgment, went ahead anyway. Other times I learned the hard way what works and
what doesn't. At any rate, we don't always think ahead to the results of each action we
take. This brings me to #1 on my list of ways to waste your marketing.
|
|
|
