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Clayton G. Makepeace - EzineArticles.com Expert Author
Clayton Makepeace is a working direct response marketing consultant and copywriter who has helped his clients attract more than 3 million new customers … quadruple their profits … and rake in more than $1 billion in direct mail and internet sales. His daily e-letter, The Total Package, shares his proven response-boosting techniques with younger writers, business owners, and marketing pros. .
[View Clayton G. Makepeace's Extended Author Bio]
Viewing Clayton G. Makepeace's Articles In Writing-and-Speaking:Copywriting [Show All]
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Clayton G. Makepeace Email Alerts
- Writing Sales Copy - How Would You Like Some Super Powers?
[Writing-and-Speaking:Copywriting] Have I ever mentioned my super powers? I can convince a prospect to read long sales copy, even though they have better things to do. I can trigger powerful, actionable emotions in my prospects and magically turn a prospect's left-brain purchase decision into an irresistible right-brain buying urge. And these powers are transferable. Would you like some?
- Writing Sales Copy - Creating Opening Copy that Sings and Soars
[Writing-and-Speaking:Copywriting] You've arrested your prospect's attention with powerful, emotionally-driven headline and deck copy. But now you're stuck. You're staring at the blank page, wondering how to get the conversation started. Well, I'm glad you stopped by. Let me show you seven great ways to get your body copy started with a bang ...
- Writing Sales Copy - How to Close the Deal
[Writing-and-Speaking:Copywriting] You've come up with a killer headline. The deck copy sucks your prospect right into your body copy. You've presented a strong sales argument, showing your prospect the tremendous value your product will bring to his life. But you're not done yet - you still have to close the sale. Let me show you 8 steps to a close your prospect cannot resist...
- Writing Sales Copy - The Curse of the Copywriting Education
[Writing-and-Speaking:Copywriting] Don't get me wrong - I have nothing against education. If you're a copywriter, I think you should learn all you can about copywriting. Read the Masters ... learn from mentors and copy coaches ... study swipe files. Those are all great tools for you in writing sales copy. However, they can also become a stumbling block ...
- How to Become a Freelance Copywriter - The WHOLE Truth
[Writing-and-Speaking:Copywriting] So you want to be a freelance copywriter. That's great. It's a truly spectacular way to make a living. However, not everything every online copywriting guru tells you about becoming a copywriter is the truth. Here are a few of the lies and misconceptions that you are going to have to get past in order to make it in this business.
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