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Charlene Rashkow - EzineArticles.com Expert Author
Ms. Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding press releases, bios, articles of interest, business plans, resumes, web site content and all other forms of marketing material.
[View Charlene Rashkow's Extended Author Bio]
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Charlene Rashkow Email Alerts
- You Win Some & You Lose Some - Dealing With a Difficult Client!
[Business:Marketing] So often people write articles about how to win over clients, how to achieve success, and how to build a business, yet one subject is often overlooked. That subject is dealing with a client you can't please. What happens when you have a client that cannot be satisfied and how are you supposed to handle the situation?
- Does Your Website Content Reflect Well on You?
[Internet-and-Businesses-Online:Internet-Marketing] Have you ever stopped to realize that every time someone visits your website, you are representing yourself and your business? Regardless of your talents or your contribution to the world, your website content writing should reflect well on you, your products and your services. In other words, if you want to impress potential clients, you have to be sure that you look and sound good on the web.
- What to Do If Plagiarism Strikes
[Writing-and-Speaking:Writing] There are actually people on the web who think it's okay to steal other people's work. If you have ever had any of your articles or even website content stolen, you should know that there is something you can do to stop the culprits. Posting things on the Internet does not give anyone the right to steal the material. If you have dealt with plagiarism, find out how you can stop it.
- Your Marketing Material - Increase Its Power Without Going Broke!
[Business:Marketing] When was the last time you thought about your marketing material? Has it been a while or are you one of those people who understand the importance of ongoing marketing material? Perhaps because the economy isn't so great, you think you need to cut corners and have put your marketing material on the back burner. Or maybe you're of the mind that if your business is going fairly well, you won't need to market yourself. In either situation, whether your business is doing well or things have slowed down, you always need to keep your name out there. Never neglect your marketing material.
- Magnetizing and Retaining Your Target Audience
[Internet-and-Businesses-Online] When reading about advanced search engine placement and how to rank high on the Internet, the newer entrepreneur and even seasoned professionals are often intimidated by technical terminology. The truth is that knowing and understanding all the Internet rhetoric is not as necessary as you may believe.
- The Vibration Of Words
[Internet-and-Businesses-Online:Internet-Marketing] Each day as we explore the major search engines, it boggles the mind to see the array of new websites showing up on the Internet. And of course, each one excitedly shares interesting new products, services and talents. Yet, one of the most important ingredients for a successful site often goes unnoticed. That ingredient is the intention behind the words written on a website. In fact, few people realize that the words they choose for their websites has far greater impact than what they are actually saying. It is the vibration behind the words one chooses that really makes a website succeed.
- Networking - Making the Most of Your Connections
[Business:Networking] We are told to search for ways to make our businesses grow, yet often we bypass the most important method, which is always right in front of us. Frequently the greatest opportunities and resources available to us sit quietly waiting to be tapped, continuously present, yet often unrecognizable. What is this greatest of all resources? It is simply our human connections; the people we see every day, the ones we see occasionally and those we meet by chance. Each represents one of the greatest resources known to man, but are often overlooked.
- Six Keys to Wrinkle Free Web Site Content
[Internet-and-Businesses-Online:Internet-Marketing] Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret or a trick that most of us have overlooked? Actually, there are no tricks, but simply the obvious, which is that words make all the difference. Accordingly, when communicating via the web, the only way to get the most out of your site is not just by what you say but how you say it.
- How Good Do You Appear on Paper?
[Internet-and-Businesses-Online:Internet-Marketing] No matter how talented you are or how great you present yourself in person, if you’re in the market to attract new clientele and want to dazzle a potential customer with your qualifications, the one sure way to draw people in is by looking good on paper.
- How to Choose a Writer For Your Next Project!
[Business:Management] Well-written content drives business. Whether it's copy on your website, copy for your direct mailings, an impressive article, a business plan or proposal, the words you choose determine your profits.
- Do You Look Good on Paper?
[Business:Resumes-Cover-Letters] No matter how talented you are or how great you present yourself in person, if you’re in the market for a new job and want to dazzle a potential employer with your credentials, the one sure way is by looking good on paper. Regardless of your experience, to attract positive attention, a dynamic resume is a must. In other words, to stand out from the crowd, you have to create a resume that gets results.
- On the Road to Becoming An Emotional Giant!
[Self-Improvement] While most individuals perceive success as something tangible, such as developing a business, overcoming a physical challenge or raising a healthy child, when you dig deeper, you’ll find that at the heart of success is essentially the reaching of a higher level of emotional strength.
- Starting the New Year Off with a Powerful Resolution!
[Business:Workplace-Communication] Whether we like it or not, people do judge by appearances and research indicates that we are judged in 10 to 15 seconds. That's all you get to make a first impression, whether in person, through e-mail or by telephone. Doesn't it make sense to send messages that speak highly of you?
- How To Write The Right Business Plan!
[Business:Strategic-Planning] A concrete idea is the first and most important
step in regard to any new venture, but there are definitely
other distinct components necessary for propelling a
business to success. The first is coming up with a good business plan.
- The Real Secret to Staying Young!
[Self-Improvement:Inspirational] In a society where focus is constantly on youthfulness, we search continuously for ways to remain young, yet for the most part, whatever lotions, potions or surgery we choose, staying young cannot be found in a bottle. It can in fact be found, but we seem to be looking in the wrong place. In fact, like almost everything else, the answer can usually be found within.
- Are You Choosing the Right Clients?
[Business] Although making money is a worthwhile goal, if you’re working with a client that is difficult, unappreciative or impossible to satisfy, there’s little room for fulfillment and certainly no room for satisfaction. Are you choosing the right clients?
- Which Should You Use: Business Plan, Proposal, Or Marketing Strategy?
[Business:Presentation] While some believe that a business plan is the most appropriate step in taking their company to the next level, others actually require proposals or marketing strategies. How will you know which to choose?
- The Greatest Challenges the Internet Consultant Faces!
[Business:Small-Business] While there are few career paths that some would call perfect, being a consultant comes pretty close to having it all. Yet while it is one of the best ways to earn a living, there are challenges and pitfalls that are sometimes overwhelming and unexpected.
- Planning Your Way to Success
[Internet-and-Businesses-Online:Internet-Marketing] Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan.
- Unlocking the Power of Your Website!
[Internet-and-Businesses-Online:Web-Development] Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? The one and only way to get the most out of your website is carefully choosing what you have to say and how you say it.
- The Basic Strategies of a Successful Online Business! 11 Keys to Success!
[Home-Based-Business] There are basic principles that lead to success. These principles can be incorporated into any business strategy and when done correctly can lead to a fruitful business.
- How to Prepare for Your Start-Up Venture!
[Business:Small-Business] You have a great idea for a new business and you're sure you can make it work. But what do you do with all those ideas and how do you start putting them into action?
- Taking Charge During An Interview!
[Business:Careers-Employment] Perhaps you’ve found yourself in the position of seeking a new position due to a layoff, cutback or downsizing and are now facing the interviewing process. As scary as that may seem, one of the most critical points to remember is that just because you’re sitting in the seat opposite the potential employer doesn't mean you have no control.
- What Do Your E-Mail Messages Say About You?
[Internet-and-Businesses-Online:Email-Marketing] There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. But rude, angry communication won't win your case.
- Is Freelance Hiring Right For You?
[Writing-and-Speaking:Copywriting] If you were faced with the task of hiring talented individuals to handle a huge account you just landed, are up for the task? When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. Perhaps Freelancing is the way for you!
- Is Your Website Color As Inviting as Your Home? Does Color Really Matter?
[Internet-and-Businesses-Online:Web-Design] Because colors have the power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment. And while we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels inviting and mostly what says, "I'm someone you want to deal with."
- Do You Pay For Services Out of Obligation or Appreciation?
[Self-Improvement:Inspirational] How often have you begrudgingly paid for services rendered without realizing the negative impact and energy that goes along with the payment?
- The Press Release: How to Get the Media to Pay Attention!
[Business:PR] Promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs.
- Repetition: The Secret to Visibility and Attention!
[Internet-and-Businesses-Online:Internet-Marketing] If you have ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again.”
- The Value of a Good Sales Letter!
[Business:Marketing] Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material.
- Are You Living Your Career Dreams?
[Business:Careers-Employment] Inherent within the human spirit is a desire for fulfillment, a longing to carry out our creative aspirations by reaching new heights of accomplishment. Yet often the yearning for fulfillment can be suppressed by fear and apprehension. Perhaps we aren’t feeling good enough, smart enough or able enough to pursue and fulfill our dreams.
- Lighting a Fire Under Your Marketing Material!
[Business:Marketing] Whether you're planning to write an article, construct a marketing strategy, prepare a press release or build a web site, to reach your target audience, you have to light a fire under your marketing material so that it leaves a lasting impression.
- Has Your Business Hit a Wall? What to Do When Business Slows Down!
[Internet-and-Businesses-Online:Site-Promotion] The phone has stopped ringing, your e-mail box has nothing but advertisements and it appears as if your business has come to an end. What happened and even more important what should you do when it appears as if your business has hit a wall?
- Convey Website Credibility Authentically!
[Internet-and-Businesses-Online:Internet-Marketing] Because credibility is crucial to the success of your online business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site can be even more of a challenge.
- Simple Marketing Strategies Versus an SEO Line of Attack!
[Business:Marketing] Every day we are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks on the Internet this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags.
- Acknowledging Referrals! What's in It For You?
[Business:Networking] Do you take the time to acknowledge the referrals you receive so that it makes the other person feel valued? Or do you simply take the referral for granted and ignore the fact that someone thought enough of you to send you a client?
- Making Your Website Shine! Attract and Keep Visitors at Your Site!
[Internet-and-Businesses-Online:Web-Development] When you consider the billions of individuals and companies on the net who are attempting to influence visitors with their wares, it is vitally important that your site offers something out of the ordinary. An important fact to remember is that what the site says is far more important than how it looks. Why? Because good copy sells!
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