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Caroline Jordan - EzineArticles.com Expert Author   RSS

Caroline Jordan's interest in small business began at a young age when her family moved to an old farmhouse in Maine and discovered a patch of plump, sweet blackberries in an old pasture. Those blackberries led to the establishment of a berry stand on the side of the road and an early lesson in profiting from the fruits of her labor. Caroline started her first solo enterprise in college, a combination childcare, resume writing, term ... [More]

[View Caroline Jordan's Extended Author Bio]

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  • How Striking a New Chord Can Lead to Business Growth
    [Business:Small-Business] How a guitar lesson offers inspiration and encouragement for small business owners looking to escape the "business as usual" comfort zone trap. One of my business and personal philosophies is to always be learning something new.


  • Accountants Hold the Key to Unlocking Small Business Cash Flow Mysteries
    [Business:Accounting] Small business owners often perceive the accountant's role in their business as that of tax preparer and nothing more. Accountants can also offer critical expertise to help small business owners deal with tight cash flow.


  • Is it Time For Your Business to Grow Up and Leave Home?
    [Business:Small-Business] When starting a new business, working from a home office is often a great choice. It allows business owners to keep expenses low, avoid the time and cost of a commute, and gives flexibility to work around personal time, family life, and volunteer work. With all the benefits of working at home, who would ever think of throwing the business out of the nest?


  • The Economy is a Convenient Scapegoat For Small Business Woes
    [Business:Small-Business] It's easy to blame the economy for small business woes. What makes the difference between businesses that survive tough economic times and those that fail?


  • 7 Strategies For Keeping Cash Flow Positive During Tough Economic Times
    [Business:Small-Business] For small businesses, cash flow is always a critical element. During tough economic times, cash flow will be the difference between success and failure. Here are seven proven strategies to keep cash flowing.


  • Wasting Away Again - A Tale of Misspent Youth
    [Business:Branding] A business lesson from that famous businessman Buffett, Jimmy Buffett, that is. How a renegade Calypso poet built an empire through successful branding.


  • Do You Make These 7 Deadly Cash Flow Mistakes?
    [Business:Small-Business] Managing cash flow is every small business owner's most important function. Avoid these seven deadly mistakes to make sure you aren't creating cash flow problems in your business.


  • 4 Steps to Prevent Singing the 1099 Blues
    [Finance:Taxes] January 31st marks an important deadline for small business owners. It marks the due date for IRS form 1099-Misc for all unincorporated subcontractors who were paid $600 or more during the past year. Discover some helpful tips to avoid singing the 1099 blues.


  • 6 Surprising Truths About Tax Preparers
    [Finance:Taxes] Choosing the right tax preparer for your business is a decision best not left until April. A former tax preparer and small business mastermind offers insights into the secret world of tax preparers.


  • A Captivating Experience - Day Three - Food Running Low - Must Preserve My Strength - Gasp!
    [Business:Small-Business] How waiting for the cable company can actually improve your cash flow. Seriously!


  • Thinking Outside The Lobster Trap
    [Business:Small-Business] When people think of Maine, they think lobster. When Mainers think of lobster, they think industry in trouble. High fuel costs, boat maintenance, shifting prices, and a natural resource and a way of life in danger of disappearing.


  • The Mammoth, The Dodo Bird, The Dinosaur - Is Common Sense Next?
    [Business:Customer-Service] The decline of customer service and the extinction of common sense seem to go hand in hand. Discover how to make stellar customer service your best secret business weapon for improving cash flow and building a successful business.


  • To Know You Is To Love You - How Relationship Marketing Boosts Small Business Cash Flow
    [Business:Small-Business] One of the cardinal rules of small business is that people want to do business with people who they know, like, and trust. That desire holds the key to both delight your customers and boost your cash flow by developing and consistently implementing relationship marketing. Your customers get what they want (a solution to their problem) and you get what you want (smoother cash flow).


  • New Book Combats Small Business Cash Flow Problems With Stress-Saving Strategies
    [Business:Small-Business] New Book Combats Small Business Cash Flow Problems With Stress-Saving Strategies for Cash-Strapped Small Business Owners. Small business owners don't need to hope for miracles to solve their cash flow problems, according to accountant Caroline Jordan, a business coach and author of the new paperback book, Stop the Cash Flow Roller Coaster, I Want to Get Off!


  • Solving the Mystery of Business Success
    [Business:Small-Business] Want to know the secret to business success? It is the most important area a business owner can work on because it directly impacts whether your business succeeds or just struggles along. This critical piece of your business is often overlooked or brushed to the side as you go about your daily busy-ness. Yet, it is the very heart of your business—it’s the engine that drives it forward and makes everything else happen.


  • Marketing For The Almighty
    [Business:Small-Business] Good marketing techniques work well for any organization whether it's a for-profit small business or a not-for-profit organization. Discover how good marketing got great results for one struggling organization.


  • Taking The Stress Out Of Financial Management
    [Business:Small-Business] It's a classic small business scenario. A business owner who doesn't understand the financial side of his business hires a bookkeeper to handle "all that". But, because he doesn’t understand the financial side of his business, he doesn’t know what to look for in a bookkeeper and he has no way of knowing whether the bookkeeper is doing a good job. Discover some tips to help you manage the "numbers" side of your business and stay out of trouble.


  • Celebrating a Small Business Milestone
    [Business:Small-Business] Many businesses fail before they make it to the five year mark. Here are some life lessons from a small business consultant who made the mark.


  • Are Hidden Flaws in Your Business Preventing Your Success?
    [Business:Small-Business] No matter how satisfying self employment is, the truth of the matter is this. If your business is to be sustainable, it has to sustain you financially in a way that makes you feel all the trials and tribulations of business ownership are worth the trip. Small business expert offers some real world examples of flaws that may be holding your business back from true success.


  • 5 Tips for Working "In" and "On" Your Business...At the Same Time
    [Business:Small-Business] Congratulations! You just landed a big new contract. Now for the bad news. Who will run your company while you’re buried under the onslaught of work? Often a new project will derail a business owner’s efforts to build a successful business—marketing activities screech to a halt, bookkeeping tasks pile up, planning is thrown out the window, and your friends wonder whatever became of you. Discover 5 tips to help you work "in" your business and "on" your business at the same time.


  • Is It Time to Send Your Out-of-Control Small Business to Brat Camp?
    [Business:Small-Business] Small Business Consultant Gives Tips to Help You Grab the Reigns and Take Control Again. Remember when your business was an infant? It was cute and cuddly and lots of fun. But somewhere along the way the infant became an out of control adolescent and started ruining your life. Is there any hope or should you just ship your spoiled brat off to Brat Camp?


  • A Day in the Life of a Self Employed Professional
    [Business:Small-Business] When you decided to become self employed, no one every told you there'd be days like these. A poignant look at a typical day in the life of a self employed professional.


  • The Deception Perception - Pay No Attention To The Man Behind The Curtain
    [Business:Small-Business] How one internet marketer delivers a valuable lesson on how to create a negative impression with new customers. And how you can avoid making the same mistakes.


  • Another Commercial? Don't Touch That Dial - Watch And Learn
    [Business:Small-Business] When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines? If you do, you're missing a golden opportunity for increasing your business.


  • Stitching Up A Niche
    [Business:Small-Business] Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment? Discover how one niche has create an entire industry of hungry customers and happy suppliers.


  • How the Humble Ice Cube Made Business History
    [Business:Small-Business] The thirst quenching business story of Kennebec Ice, the ice that launched an industry and then melted away. Full of thrills, chills, and a blast of cold air from the past.


  • The Hidden Treasure in Your Business
    [Business:Small-Business] Having a list of happy customers and their contact information is like having a mine of treasure you can pull from any time you need more business. Discover the secrets to finding the hidden treasure in your business.


  • 6 of 1, Half Dozen of the Other
    [Business:Small-Business] Motivational author and speaker Jim Rohn says that for a business to succeed it takes about a half dozen things. Of all the millions of things you do, it’s really that half dozen that count. Discover how finding your "half dozen" can propel your business forward.


  • Lessons from the Wedding Mafia
    [Business:Small-Business] A tight knit group of business owners serving the same market in different ways can be a great way to build a business based on referrals. Discover how to form your own referral driven group of trusted professionals.


  • Small Business Success Tip: Learn Something New Everyday
    [Business:Small-Business] Your grandfather probably told you to “learn something new everyday”. Your grandfather was giving you advice that works for your small business as well as your own education. Learn how your grandfather's advice can help you move your business forward.


  • Is It Recess Yet?! Confessions of a Self Employed Workaholic
    [Business:Small-Business] Is the term "self employed" just another way of saying "workaholic"? Here's one self employed professional's confession and recommendation for coping with the constant temptation to work.


  • The Care and Feeding of Your Small Business
    [Business:Small-Business] Small businesses, like children, go through predictable stages of growth along with a large handful of unpredictable events. Anticipating the growth and changes can help you avoid misteps and prepare for the inevitable changes that every business goes through.


  • In the Villa of the Sick Cat - A Lesson in Customer Care
    [Business:Small-Business] Whether your customer is two-footed or four-footed, looking at your business through the eyes of your customers gives a totally new perspective.


  • Is There A Plumber In The House?
    [Business:Small-Business] I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. See how one company uses that negative reputation to shine like a new faucet.


  • Tell Me a Story: A Simple But Powerful Tool to Build Your Business
    [Business:Small-Business] Everyone loves a good story. Whether it’s the story of your vacation to an exotic place, the story of how you met your spouse, or the story of your small business, people get drawn in and feel involved. Storytelling is as old as civilization itself.


  • Beating the Small Business Cash Flow Blues
    [Business:Small-Business] Seven Stress-Saving Strategies for Cash Strapped Small Business Owners


  • You've Got Personality, Use It!
    [Business:Small-Business] For the self employed professional, nothing is more important than the image you project to your clients and potential clients. Napoleon Hill put it best when he said, "People buy your personality and ideas long before they buy your products and services."


  • Article Writing Made Simple
    [Business:Small-Business] A great way for self employed professionals to enhance their reputations is to write articles. But for many, the thought of writing an article calls to mind your school days of struggling to write a composition, trapped indoors while your friends played baseball without you.


  • Yeah, It IS Lonely At the Top
    [Business:Small-Business] Sometimes when you run a business you feel as lonely as the Maytag repairman. Loneliness and isolation are very common problems for business owners. Finding people you can trust to help you with your business is tough. You need someone knowledgeable. You want someone you feel comfortable with. Someone you can really take into your confidence.


  • Proper Care and Feeding of the Business Owner
    [Business:Small-Business] That sizzling sound you’re hearing may be a symptom of a major hidden cause of businesses closing their doors. It’s called burnout. And you may be its next victim. Often the last thing a business owner considers is his or her health and sanity. The burnout that results from overwork and stress can deliver a death blow to the very enterprise you’ve been giving your all to create. Setting a course for your business that includes the proper care and feeding of the business owner is a critical success factor in every business.


  • A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study
    [Business:Small-Business] Many self employed professionals find themselves overwhelmed, frustrated, and confused when it comes to running their businesses. The deep skills they have in their professional field do little to prepare them for the dog-eat-dog world of running a business. The following is a case study from the client files of small business expert, Caroline Jordan, detailing a typical professional’s experience trying to run a business without foaming at the mouth.


  • Small Business - Your Pricing Strategies
    [Business:Small-Business] Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again...


  • Encouraging Your Customers to Pay On Time
    [Business:Small-Business] Nothing can drive a business down faster than customers who don’t pay their bills as agreed. When you sell to customers on credit you are making an agreement with them. You will provide them with goods or services in exchange for their payment within the terms you agree upon. Period.


  • Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them)
    [Business:Small-Business] If you interviewed business owners of failed businesses, a majority will tell you that they didn’t understand or feel comfortable dealing with the “book work”. Your ability to understand and perform day to day accounting tasks in your small business is a critical success factor. Here are some tips to help you avoid the most common mistakes business owners make.


  • Real World Accounting for Small Business Owners
    [Business:Small-Business] If you’re like me, you love accounting. It’s so fascinating and such an ingenious system. Don’t you just think that Double Entry Accounting is the most beautiful creation of all humankind? Okay, let’s get real. You probably think accounting is boring and best left to pencil pushing geeks (like me!). I mean…BOOORRRRING! Total Snooze-fest!


  • How to Avoid the Most Common Reasons for Small Business Failure
    [Business:Small-Business] The life cycle of the typical small business is short and painful. It starts out with a dream and ends with a whimper. And in between, a struggle of Herculean proportions is played out as the owner tries to figure out why the business isn’t succeeding.


  • Do I Have to Do EVERYTHING Myself?!
    [Business:Small-Business] It often seems, as small business owners, that we do indeed have to do everything ourselves. No one understands our business like we do, no one has the single minded dedication that we do. But here is a simple truth: If you have to do everything yourself, you’re not doing it right.


  • Business Plan: The Simplest Business Plan Ever
    [Business:Small-Business] If you're a solo professional like I am, you know how tough it is to find any time at all to do any business planning. Doing a full business plan is a must if you're planning to seek financing or investors, but most solo professionals don't need anything that complicated.


  • Cash Flow: Why Chaos Equals Poor Cash Flow
    [Business:Small-Business] Are your business processes creating chaos and having a negative impact on your cash flow? Get tips from a small business consultant.


  • Customer Service: Why Bears Make Bad Customers
    [Business:Small-Business] Sometimes on the road to finding your perfect customer, you end up with an unsavory character or two. Here's what to do when not-so-ideal customers eat up your resources.


  • 7 Cash Flow Secrets Your Accountant Never Told You
    [Business:Small-Business] Get your cash flowing with these practical tips from a small business consultant.





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