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Carol Bentley - EzineArticles.com Expert Author  

Business author Carol A E Bentley specialises in business to business copywriting and lives on the beautiful South Coast of the UK in Dorset, known as the Jurassic Coast, with her husband Mark. Carol has always enjoyed writing, ever since her school days. When she started in business in 1968, at the Royal Mail (now the Post Office, UK) organising postal routes for the mail, she had her first taste of ‘business writing’; part ... [More]

[View Carol Bentley's Extended Author Bio]

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  • Networking Meetings - Refer, Refer and Be Referred - The Referral Matrix
    [Business:Networking] Your network is growing. You know lots of different business people and you are getting to know what they can deliver. And, of course, they are getting to know you and what you offer. But does everyone know EVERYTHING about you? And do you know ALL there is to know about your contacts' business?


  • Networking Meetings - After the Meeting
    [Business:Networking] You've had a successful business networking meeting. You've gathered dozens, maybe more, business cards. You remembered to make notes on the cards to remind you about the person you met. What Now?


  • Networking Meetings - Networking Newbies - Take the Sting Out of Meetings
    [Business:Networking] Active business networking gets results. But when you are new to networking, either as a start-up business or as a responsibility in your new job, it can be very scary going to a meeting of business people. Here are 9 tips for networking newbies...


  • Time Management - 4 Effective Tips From a Professional Copywriter
    [Self-Improvement:Time-Management] "There's never enough time in the day!" If you've ever wailed about trying to fit everything into your already packed schedule... and who hasn't? Check out these 4 task organising tips I use to save time and complete my copywriting projects more efficiently.


  • Affiliates - Protect Your Most Valuable Asset
    [Internet-and-Businesses-Online:Affiliate-Revenue] As an affiliate for any product you have an extremely valuable asset; one you should protect. Here's how to make sure you never give your greatest asset away, even unintentionally.


  • 24 Time-Saving Keyboard Shortcuts For Microsoft Word - [Business Writing 2]
    [Computers-and-Technology:Software] Direct Response Business writing is different to ordinary business writing and many of the automatic features in Word are an absolute nightmare! In the first of this series of mini-articles I explained how to stop Word being 'bossy' and taking over your document. Now you can discover 24 of the keyboard shortcuts (split into 5 categories) you can use whilst typing. Some, I've no doubt, are familiar. Others are neat tricks that can save you having to reach for the mouse and so save you a considerable amount of time (and maybe even RSI problems!)...


  • Persuading People to Buy - 4 Rules of a Successful Sales Letter
    [Business:Sales] Ever wondered why some businesses seem to be ultra-successful? The reason is simple; they use powerful marketing secrets to generate more and more sales and they recognise the importance of nurturing their prospects and customers. One of the ways they do this is through their communication. Any marketing message going into their marketplace is crystal clear and informative, so their prospect and client always feels valued and respected. Follow these 4 rules to give your marketing a boost...


  • Direct Mail Campaigns - 10 Rules to Creating Your Magnetic, Irresistible Order Form
    [Business:Marketing-Direct] You've written a brilliant, compelling Sales Letter making the best offer possible. That's all you need isn't it? Wrong! You could still lose the sale if your order form is difficult to complete or doesn't keep their excitement and interest high. It needs to be as magnetic as, if not more than, your sales letter. Keep these 10 Rules in mind as you design your order form...


  • Microsoft Word - Business Writing 1 - Stop the Hair-Tearing Frustration of Word
    [Computers-and-Technology:Software] Direct Response Business writing is different to ordinary business writing and many of the automatic features in Word are an absolute nightmare! It is the irritating, hair-tearing frustration Word gives you when it won't do what you want it to. Here's a series of mini-articles showing you how to 'get a grip' on the program and make it do what you want, not what it 'thinks' you want. In this first article are 4 'preparatory tips' that make it easier for you to work with the program.


  • Microsoft Word - Business Writing 3 - 8 Tips to Save More Time
    [Computers-and-Technology:Software] Direct Response Business writing is different to ordinary business writing, which is why I decided to share this mini series of tips for stopping the hair-tearing frustration when working with Microsoft Word. These 8 tips share insights to how to get your page looking exactly the way you want it to...


  • Microsoft Word - Business Writing 4 - Time Saving Tips For Reports Or Books
    [Computers-and-Technology:Software] If you are writing a report, manual, reference document or even a book, you may want to create a table of contents. You can do this automatically and update it at the press of a key in Word...


  • Microsoft Word - Business Writing 5 - 4 Tips For Successful Paragraph Numbering
    [Computers-and-Technology:Software] One of the most irritating things with Microsoft Word is paragraph numbering or bullets. You start off the numbering or bullets; press Enter at the end of the paragraph and then press Enter again to give a gap between the paragraphs... to make it easier to read. And what does Word do? Cancels your numbers or bullets! Here's 4 tips on how you can get nicely spaced paragraphs and keep your numbering or bullets working perfectly...


  • Networking Your Way to Profit - Part 4 - Business Cards Advice For Start-Ups
    [Business:Networking] Is your business card just for handing out at business meetings, because everyone else does so? Or is it a real marketing tool for you? Provided you've got the design and content right it can be one of the hardest working marketing weapons in your arsenal. But only if you use it properly to position yourself...


  • Networking Meetings - Creating Rapport With People You Meet
    [Business:Networking] How do you feel when you meet someone, perhaps a business person, who you've only seen once before at meetings... and they remember you AND your name? It feels great doesn't it? And, be honest, rather flattering too. And because of that you probably have more rapport with them. Now let's turn that around and say it's you who always manages to remember people and their names. Do you think they just might be more interested in doing business with you? Or recommending you to their business colleagues who are looking for what you offer? Here's how to make remembering people easier...


  • Persuading People to Buy - Copywriting Questions Answered For a Business Owner - Part 1
    [Writing-and-Speaking:Copywriting] In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. Here are some of the questions he asked about Headlines for Sales Letters and the answers I gave...


  • Networking Your Way to Profit, Part 5 - More Business Cards Advice For Start-Ups
    [Business:Networking] Don't you just hate it when someone gives you some great advice about what to put on your business cards... just after you've had a batch printed! Here's how you can get around that problem...


  • Networking Meetings - 8 Rules For Making Connections
    [Business:Networking] Do you attend business networking meetings? Yes? Why? Most people, when asked that question, reply "To meet people I could possibly do business with." And yet very often these business people don't prepare before the meeting or make the most of the meeting itself. Here are 8 rules for making connections at your business networking meeting...


  • Sales Letters - Get Your Creative Juices Flowing
    [Writing-and-Speaking:Copywriting] You're facing a blank page or screen. And your mind is a match - it's blank too. So how do you get your creative juices to flow when you need to get that sales letter written? How do you overcome writer's block?


  • Sales Message - Does it Match Your Audience?
    [Writing-and-Speaking:Copywriting] One of the dangers when creating a sales message - whether letter, web page, advert or other marketing material - is assuming you know exactly what your prospect wants, without checking first. Let me share an example of this...


  • Your Vibrant Sales Message
    [Writing-and-Speaking:Copywriting] You can make your sales message more vibrant, more alive and more effective. You can get your prospect excited and eager about your product or service. And you can draw them inexorably towards the sale without a moment's hesitation. How? Master the art of...


  • Direct Response Copywriting, What's the Difference?
    [Writing-and-Speaking:Copywriting] Why is direct response marketing and direct response copywriting more cost effective for businesses - especially smaller or start-up businesses? And what's the difference anyhow?


  • Revenue-Generating Sales Letters - Take The Guesswork Out Of Your Mailing Campaign
    [Business:Marketing-Direct] How can you be certain your sales letter is the best it can be and will beat the competition hands down? The bad news is... you can't. The good news is... you can stack the odds in your favour by testing different elements in your mailing campaign. But what do you test and how do you go about it? Here's a step-by-step sequence you can follow to discover which of your sales letters works best for you...


  • Copywriting - Getting the Sale: Science Proves People Make Emotional Decisions
    [Writing-and-Speaking:Copywriting] Copywriting and marketing experts have always known that emotions play a large part in decision making. Now the scientists have proved our point...


  • Newsletters: 4 Mistakes People Make
    [Writing-and-Speaking:Copywriting] 68% of customers stop doing business because of perceived indifference through lack of communication, according to research carried out by TARP. Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. BUT - be careful not to fall into the ‘newsletter trap’. You can make your print newsletter effective by avoiding the 9 biggest mistakes people make; here are 4 of them..


  • Sales by Letter – Easy as 1-2-3
    [Business:Sales] We make sales by communicating; whether by letter; email; talking; website; newsletters; flyers; brochures. All are intended to get your message out to your marketplace. In previous articles I’ve described how – and what – you say or write affects your message and the results you get. Now let’s have a look at a simple sequence of communication that is effective in getting sales...


  • Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 6
    [Writing-and-Speaking:Copywriting] In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this last article he wanted to know if how he collated his mail package would make any difference to the response he gets…


  • Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 5
    [Writing-and-Speaking:Copywriting] In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fifth article he wanted to know how to make sure his order form didn't 'kill the sale'…


  • Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4
    [Writing-and-Speaking:Copywriting] In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…


  • Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 3
    [Writing-and-Speaking:Copywriting] In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this third article he expressed concern about the effectiveness of long Sales Letters …


  • Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 2
    [Writing-and-Speaking:Copywriting] In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this second article I answer his questions about Sales Letter content…


  • Networking Your Way to Profit - Part 3 'Your Hidden Marketing Opportunity'
    [Business:Networking] Do you have a business card? What does it say about you? About your company? Could anyone pick it up and know instantly exactly what you offer and the benefits they could enjoy by doing business with you? If your answer is “No” you are missing a vital marketing opportunity...


  • Networking Your Way to Profits: Part 2 'Creating Your Elevator Speech'
    [Business:Networking] Your elevator speech can impress, entice and encourage people to talk to you... or it can be a load of waffle that does nothing for your credibility. Use this simple structure to create your own powerful speech.


  • Networking Your Way to Profits: Part 1 'The Power of The Elevator Speech'
    [Business:Networking] How to turn your first meeting at a business event into a profitable relationship - for both of you. Use an elevator speech to open the door for business.


  • Persuading People to Buy - A Simple Technique
    [Writing-and-Speaking:Copywriting] People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here’s how to keep their interest…


  • Gain Increased Sales By Telling True Stories
    [Business:Marketing] People buy from people. People are interested in other people’s experiences – especially when they can identify with them. And that’s why telling your prospect about the results and benefits someone else has enjoyed encourages them to buy your product or service. They want that result for themselves. But there is a knack to how you do this to gain the best results…


  • Killer Sales Letters - 13 Techniques to Get Your Sales Letter Read and Responded To
    [Business:Marketing] Longer letters, describing all the benefits of an offer, have been proven to be more effective in getting responses and, more importantly, sales. Use these 13 layout techniques to make your letter irresistible to your reader.


  • Highest Profits - How To Increase Profitability Per Customer
    [Business:Marketing] The majority of the value in your customer is in the sales after their initial purchase. When you know the true life time value (and profitability) of your average customer then you know how much you can afford to spend on marketing or special offers in order to attract the first purchase.


  • Marketing Results - How To Guarantee Yours
    [Business:Marketing] You can guarantee a good and usually impressive response to your direct response marketing letters and adverts by testing. There are different tests you can use, but it is important to test within your means. In this article you discover what and how to test, so you know EXACTLY what is -- and what isn't -- working for you.


  • Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert
    [Writing-and-Speaking:Copywriting] There is a science to writing a Sales Letter (or advert) to generate massive results. Following this simple 8-element structure gives you an impressive head-start to creating your own high-performing letter.


  • Sales Results Happen When Your Sales Letter Is Fascinating And Easy To Respond To
    [Writing-and-Speaking:Copywriting] You must make your letter attractive to your reader so they get your full sales message. So how are you going to catch AND KEEP his/her attention?


  • Predictable Sales Growth - The More You Tell the More You Sell
    [Writing-and-Speaking:Copywriting] “The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print” If you know how to create powerful, compelling headlines and why they are so important to your letter or advert you are already on the road to success because now you’ve got your prospect’s attention – he’s curious, intrigued or just plain nosy – it doesn’t matter - you’ve got him hooked. But you’ve got to keep him on the hook. He’ll be like a wriggling fish, if you don’t keep his attention he’ll just ‘drop off’ and go do something else.


  • Massive Sales - Compelling Headlines Get Results - Your Headline Can Make or Break Your Results
    [Writing-and-Speaking:Copywriting] If your headline doesn’t attract your reader’s attention and get them to continue reading your letter or advert you have lost your ‘sale’. Your headline is CRITICAL to your success. The most important thing to remember when creating your headline is what interests you may not attract your audience. A strong headline for you may not cause even the slightest ripple of attention from others - and what appeals to them may have no substance in your eyes.


  • Direct Mail Campaigns -- Expert Targeting Creates Awesome Results
    [Business:Marketing-Direct] You’ve probably heard the normal response to any bulk mail out in business ranges from 0.5% to 1% -- any more is often regarded as a very good result. You can increase the odds in your favour with savvy targeting.




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