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Cara Lumen - EzineArticles.com Expert Author
Cara Lumen, The Vision Distiller and Internet Business Development Coach helps entrepreneurs stay passioniately on purpose and earn money from what they already know. She is a Certified Book Yourself Solid Coach and Certified Guerrilla Marketing Coach. She helps you believe you can!
[View Cara Lumen's Extended Author Bio]
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- How to Change Directions So You're Going the Right Way
[Self-Improvement:Goal-Setting] Because I just moved, I have this great opportunity to rethink everything I do or have created. Life is sort of one big question mark as I carefully examine everything I choose to do. The operative word is "choose". I don't want to do things from habit, nor do it unconsciously, or do it in reaction to something. I'm trying to consciously choose what I attract to me. And I actually know how.
- How to Create a Fresh Start
[Self-Improvement:Personal-Growth] Remember how it feels when you look at a blank page upon which you plan to create something. It's both exciting and challenging. You don't know what will show up but you're excited to see it.
- Making the Most of Major Change
[Self-Improvement:Empowerment] I'm moving and the lessons are enormous. The steps I am taking to put my worldly possessions in a truck and fit them into a new environment are the same steps we need to take in business in order to keep aligned with our purpose and our passion.
- How to Create Positive Change
[Self-Improvement:Empowerment] It's funny, we do it all the time but we only try to maneuver it when things start looking scary. I'm talking about our life, our business, our circumstances. We attract to us everything we experience simply by our thoughts and actions. So if something is unpleasant we have to make changes inside in order to change the outside.
- Is Your Business Lean Enough to Stay Profitable?
[Business:Entrepreneurialism] Whatever the economy is or is not doing, it's always a good idea to examine your business on a quarterly basis. You change, it changes, time changes, your clients change. You have new skills, new ideas, and an expanded vision. Every quarter you should cut, release, shed the worst 10% of everything you've got.
- What Do You Need to Learn Next?
[Business:Career-Advice] I used to do temp work. And every time I was without an assignment I learned a new software program - I upgraded my skills to make myself more valuable as an employee. I still do that with my own business. When there is a lull or I perceive a need to make a change, I look around to see what I need to learn next.
- Seven Ways to Strengthen Your Web Site Today
[Internet-and-Businesses-Online:Web-Development] You have seven seconds to capture their attention so you better get it right. When people come to your web site you have to instantaneously present them with the right words, the right look, and the right emotional appeal. Here are seven ways to help your web site do a better job for you.
- How to Change Your Perspective and Achieve the Results You Want
[Self-Improvement:Empowerment] The bid was too high. It was more than twice what I was prepared to pay. And boy had it felt good to anticipate being rescued - to have someone else take the responsibility and get the job done. But it was clear that I was going to have to do most of it myself. I had to change my perspective - not about what was possible - but of how it was going to be achieved.
- Know Your Value, Value What You Know
[Internet-and-Businesses-Online:Internet-Marketing] I didn't get the bid but I sure learned a lot about how I can and must value what I have to offer. How do we make that shift, that shift that keeps us from underselling ourselves, or our services, or even our expectations?
- There is No Such Thing As Instant Business
[Business:Entrepreneurialism] Rome wasn't built in a day and neither can you build your business overnight. There are too many decisions to be made - too much personal growth to be encouraged. I continue to have coaching clients come to me eager to start attracting clients but they have not done their foundation work. And that basic work simply takes time.
- What If You Were Persecuted?
[Self-Improvement:Inspirational] I'm a metaphysician and as such I believe that there is one universal source energy (call it what you will), that each of us is made up of that source energy, and that my thoughts affect my life experience. It is a philosophy that embraces the core of all the world's great religions. It can sometimes be seen by some as a little "wu wu" and is occasionally subject to expressions of uncertainty by those who do not know what it means.
- Are You All Prep and No Action?
[Internet-and-Businesses-Online:Internet-Marketing] Are you letting your comfort zone slow you down? Once again I reverted to my comfort zone - create, write, get ready - my favorite part. But something happened to my "doing." Are you all prep and no action?
- New Vision - New Directions - New Actions
[Business:Entrepreneurialism] My business has made a 90 degree turn in the last two months and I'm looking over my foundation again to realign it with my new vision. I was very happily helping people develop web content and create information products until I became a Book Yourself Solid Coach and found the system and the structure that allowed me to take people from vision to venue.
- How to Identify the Red Flag Client
[Business:Entrepreneurialism] She was abusive, disrespectful, and bad-mouthed the person she had worked with before. How on earth did she get through the Red Velvet Rope Policy and how can you identify a red flag client before you start?
- 7 Ways to Change Overwhelm to Success
[Business:Change-Management] Ok. I'm in overwhelm, I admit it. I have so many exciting ideas and opportunities that I'm almost frozen in place. So I made up some criteria to guide me.
- How Green is Your Office?
[Business] You know the saying "pretty is as pretty does"? Well, "green is as green does." The planet is cared for one person at a time. So I looked around my office to see if it was a green as I could get it.
- 7 Ways to Energize Your Business
[Business:Entrepreneurialism] The great thing about being an entrepreneur is that we are responsible for our own success. The scary thing about being an entrepreneur is that we are responsible for our own success. I am so far removed from where I started my business that I make it a policy to rethink my business every year. It often happens organically. Things slow down and I have time to think about how I'm doing. I love those times. Every time I take time to realign my business to my vision, good things start to happen. There are seven elements I examine and the first is always my business plan.
- Does Your Business Need a Bigger Frame?
[Business:Entrepreneurialism] I was holding my business back. I was staying comfortably within the framework I had designed. Sure, my business had grown from my original idea but my original idea wasn't very big. And then someone handed me a larger frame and I had to think bigger -
- Is it Really Money You Want?
[Business:Entrepreneurialism] I've just finished going through my email and I've never felt so pushed and shoved in my life. All that hype about getting rich. This person made $100,000 in two weeks, that person became a bestselling author over night. And I stopped to think - is money all I really want?
- What Kind of an Ah Ha Does it Take to Finally Turn Yourself Around?
[Health-and-Fitness] Nothing seemed to get my attention. I knew my body was not happy but I still neglected it. I ate too much. I snacked on the wrong things. And as for exercise - forget it.
- Why You Are Worth More Than You Think You Are
[Internet-and-Businesses-Online:Internet-Marketing] It's time to raise my prices. Why? Because I am worth more. I know more than I did a year ago. I have more experience than I did a year ago. I am more skilled in how I offer what I do. So what's stopping me? Me.
- Follow Your Strengths to Success
[Internet-and-Businesses-Online:Internet-Marketing] There are seven marketing strategies I could use to promote my business Two I'm really, really good at, one I have the talent to be good at but I need to step up to the plate, The other four vary from medium to definitely less than medium and I feel a great resistance to pursue them.. My question is do I stay safe in the comfort zone of my strengths, do I push myself out of my comfort zone and broaden my spectrum, or do I bluff my way and do them all?
- Why You Should Start Hanging Out With People Who Are Playing Bigger Than You Are
[Business:Entrepreneurialism] I'm about to be stretched. I'm about to be asked to think bigger than I have been, to look at possibilities that I've never considered and to probably change my thinking. I'm going to start hanging out with people who are playing bigger than I am.
- Six Thoughtful Ways to Make Room For Change
[Business:Change-Management] My quest for a way to make room for change was prompted by the need to schedule more time to do copy writing for my clients. The first question was how much time do I schedule when I don't know how much time it will take to do the job? In order to make room for change, I had to rethink what I already had in place.
- Does Your Web Site Mean Business?
[Internet-and-Businesses-Online:Web-Development] Remember brochures? Those colorful and expensive folded pamphlets that you hoped people would pick up and read. And maybe, just maybe they would call you? Do you remember folding, stamping, mailing, or putting them in holders at your booth? Brochures and fliers have their place, but if you are on the internet you must remember that your web site is not a brochure!
- How To Find Your Own Rhythm In The Middle Of It All
[Self-Improvement:Techniques] I'm coming to the end of a three month commitment. I'm tired. I have some end-of-the-course leader things to do and I'm about to have time to find my own rhythm again. And I wonder - where did I get out of sync, how did I let it happen, and what do I do to regain it?
- It's OK to Charge for Thinking
[Business:Entrepreneurialism] It's really ok to charge for the time you spend thinking about and for your client, It took me a while to figure that out - until I realized that the time I spent studying the clients present material and position, letting the myriad of ideas that came to mind expand my vision for them, and then giving a lot of thought to the best direction for them to take was the most valuable aspect of my services. And at one point I wasn't charging for that!
- Beyond Booked Solid by Michael Port - A Book Review
[Book-Reviews:Business] The times they are a' changing, and we have to be prepared to rethink, reposition and restructure our business. Michael Port's Beyond Booked Solid not only shines light on the path ahead but it offers us innovative "next steps" to stay ahead of the game.
- How to Effectively Position Yourself in Social Media
[Internet-and-Businesses-Online:Social-Media] OK, we have this new opportunity going on that everyone is doing, but not everyone understands. I've joined Linkedin, FaceBook, and Squidoo. I blog and I podcast. I'm working up nerve to get on YouTube. But wait. What am I going to get for all this? How much time do I need to spend? Where does this fit into my marketing strategy...
- How To Organize Your Content So It Practically Writes Itself
[Internet-and-Businesses-Online:E-Books] If simply start writing content as I get inspired, I find it much, much harder to organize than if I had a plan in the first place. Being able to see the overview of what you are going to create is actually a talent, but it is also a skill you can learn. Here's my method.
- The Psychology of Pricing - How to Position Your Products to Sell
[Internet-and-Businesses-Online:Product-Creation] In his article "Pricing tips for selling in a tough market" in the Wall Street Journal, Jonathan Clements presented pricing tips for the difficult housing marketing. Using this universal psychology of pricing I have translated his concepts to help you price your products to sell. Make your first number count .
- How To Use Testimonials To Handle Objections
[Writing-and-Speaking:Writing] It's one thing to be in conversation and hear an objection voiced, you can immediately begin to determine what they are thinking and ask questions to identify and clarify their objections. But what do you do when you are writing a landing page and are essentially having a conversation with yourself?
- The Single Biggest Mistake You Can Make On Your Web Site
[Internet-and-Businesses-Online:Internet-Marketing] We all do it. It is such a natural thing to do. We know how hard we worked and how excited we are with what we offer and we want to share it with everyone who comes to our web site. But wait, what's wrong with that picture.
- Do You Have What It Takes To Make Money As An Affiliate?
[Internet-and-Businesses-Online:Affiliate-Revenue] Too often people have the wrong idea about making money from affiliate marketing. The general impression is that all you have to do is sign up and the money will start pouring in. And it pops me right back to square one.
- 5 Ways to Tell If You Need a New Web Site
[Internet-and-Businesses-Online:Web-Development] I just recently created my fifth website in ten years. Why? Because it was time.
- How Hiring a Web Content Strategist Can Save You Money
[Internet-and-Businesses-Online:Web-Design] It's not enough to say "I want a web site." You have to know exactly why you want a web site, who you are targeting, and what you want your web site to achieve for you. That's why you hire a Web Content Strategist - that organizational and internet marketing specialist who can save you money by keeping you from making expensive mistakes.
- Holding Down Your Cost of Doing Business
[Business:Entrepreneurialism] Oh brother, yet another place to advertise just showed up. How on earth am I supposed to choose? Exactly how much "cost of doing business" can I afford?
- How to Handle the Fear of Cold Calling
[Business:Sales] Does the fear of cold calling defeat you? It stopped me until I found a way to work around it...I can't do it. I can't call up someone I don't know to see if they want to purchase something from me. It's simply not in my gene pool. So how do I work around that fear to further my business?
- Have You Left Out the Most Important Thing?
[Business:Entrepreneurialism] There is one vital element that must be present in every aspect of our business. How can you be certain it is in yours?
- High Branding
[Business:Branding] I've coined a new phrase, "High Branding" because finding your high branding position makes everything fall easily into place. Let me explain.
- The Push and Pull of Creativity - How to Keep on Track
[Self-Improvement:Creativity] Do your sudden spurts of creativity pull you off track? Here's how to get back on.
- The One Thing You Need to Know to Be Successful
[Internet-and-Businesses-Online:Internet-Marketing] If there was one thing that if you learned to do well would change the effectiveness of your business, would you do it? You can give the greatest talk, have the most people on a teleseminar, fill a room with prospects and if you don't learn how to give a compelling call to action you will lose major bucks.
- Visionaries, Have You Forgotten Something?
[Business:Entrepreneurialism] You are filled with ideas, you see tremendous possibilities, you have identified joint partnerships and strategic alliances and you are raring to go. But wait. Have you forgotten something?
- You Can't Move Forward If You Are Standing On Your Own Hem
[Self-Improvement:Motivation] When do you take a chance? When do you have a dream and go for it? And when do you stop yourself because the status quo is so very safe? You can't move forward if you are standing on your own hem.
- The Case of the Curled Bark
[Self-Improvement] What do you have in place that keeps you from growing?
- Making Your Marketing Arrow Count
[Business:Marketing] One marketing arrow cannot hit ten targets at the same time. Choose your target wisely.
- 80% Of Your Sales Come From 20% Of Your List - What Are You Doing About It!
[Business:Marketing] Don't neglect your most valuable asset! That's right, when it all comes down to the wire, you are continually selling to a select group of clients and customers with whom you have already built trust.
- Scheduling Success
[Business:Change-Management] If you don't schedule time to move your business forward, you'll keep running in place. Ya gotta have a plan. And if you don't take time out to make a plan you won't go forward.
- The Joy of Completion
[Business:Entrepreneurialism] Isn't it amazing how long we can put off something that will give us as much joy and satisfaction as completion? Here are some of the reasons we leave tasks and projects unfinished and how to get better at the joy of completion.
- Digging the Ditch Before the Water Comes
[Business:Entrepreneurialism] We want the Universe to join us in a BIG VISION. Every choice we make must not be in response to the perceived smallness of our present condition, our choices must be made in anticipation of what we expect to happen.
- On Non-Striving
[Self-Improvement:Positive-Attitude] How do I balance the "leave-it-to-me" aspect of the Law of Attraction with the "here's-what-you-do-to-succeed" mentality of the physical plane? Do I do? Or don't I do?
- The Day I Asked My Affiliates For Help
[Internet-and-Businesses-Online:Affiliate-Revenue] Don't you just know that part about "doing it all yourself?!" Sometimes we can be so slow in recognizing an opportunity...
- Gratitude As A Magic Wand
[Self-Improvement:Positive-Attitude] Gratitude is a magic wand that opens the door to unlimited possibilities. Here's how to put it to work for you.
- Planning For Success
[Business:Entrepreneurialism] If you want it to happen, you'll have to schedule time to make it happen. That's common sense, however, there is an art to creating time to do all the things that will assure your success.
- How To Develop A New Product
[Business:Entrepreneurialism] Where do you begin when you have an idea for a new product? You may be surprised.
- Harnessing the Power of Mental Marketing
[Business:Marketing] To accurately harness the power of Mental Marketing, this internal and external check up should take place very 90 days—a personal quarterly report, if you will.
- The Sales vs Education Marketing Approach
[Business:Marketing] There is a difference between approaching people as an educator rather than a salesperson. Which are you more comfortable with?
- The Care and Feeding of Your Environment
[Self-Improvement:Motivation] Energy is amazing. It can feed and nourish you or it can crowd and depress you. The energy you allow in your home environment is crucial to your well being, productivity, and happiness. How do you attract the energy you want?
- Your Business as a Work in Progress
[Business:Entrepreneurialism] As we develop our business, we continually have the opportunity to redefine it. Here’s how to keep your business fresh, vibrant and in line with who you have become.
- What Do You Do With Negative Feedback?
[Business:Workplace-Communication] It’s natural to want to be liked. Everyone wants to think they are a pleasing, pleasant person to be around. However, we can’t and won’t please everyone all the time and we shouldn’t try to. What then, do we do with negative feedback?
- Do You Know Your Innermost Goal?
[Self-Improvement:Goal-Setting] We sure know about goals. We've been taught about goal setting at every turn. But have you ever thought that there might be a difference between an inner goal and an outer goal? Consider this.
- A Measuring Stick for New Projects
[Business:Entrepreneurialism] One of the reason we are entrepreneurs is because we have tons and tons of ideas. And fortunately or unfortunately, we are enthusiastic about every one of them. So how do we focus ourselves? How do we pick the projects we would undertake next? What kind of a measuring stick can we build to help us make a decision?
- How Self Worth Affects Your Income
[Self-Improvement:Success] Does your sense of self-worth keeping you from prospering?
- The Meaning of Emptiness
[Self-Improvement:Inspirational] The meaning of emptiness is deeply mystical. What does "emptiness" mean to you? Do you want it? Can you contain it?
- The Entrepreneur Cheerleading Section - The 5:15 Report
[Recreation-and-Sports:Cheerleading] The 5:15 report is a powerful tool for both support and acknowledgment. Whether you are facilitating a committee, an office full of people, or focusing on your own individual business, the 5:15 report will help you and the people you are working with to stay on target, shorten meeting times and allow space for everyone to acknowledge what they accomplished, what worked and what they would like to change.
- Stress And The Blessing Of Non-Attachment
[Self-Improvement:Stress-Management] Our thoughts create our stress. It naturally follows that our thoughts can therefore eliminate stress. Learning non-attachment is a key to allowing a natural and peaceful unfolding of miracle after miracle around you.
- Are You Really Over There?
[Self-Improvement:Inspirational] There is not your consciousness over there and mine over here. We think from the same mind. We dwell in the same mind source. I so want to cling on to my individuality, my uniqueness, my personal talents and achievements. How do I make this shift? How do I merge with and accept one mind, one consciousness as my reality?
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