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Calvin Warr - EzineArticles.com Expert Author
Calvin is an experienced international product marketing person who has worked in different continents for several multi-national companies. He shares his experience and knowledge as a contributing writer to Marketing Agency Talk, Versa Creations Marketing Blog and runs his own game portal at Late-Aged Optimistic Gamer - Games for the Working Adult
[View Calvin Warr's Extended Author Bio]
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- Leadership - Show Appreciation
[Self-Improvement:Leadership] If a leader's success is measured by his team's success, then it is clear that all leaders should ensure that everyone experiences success. No glory seeker would ever be successful over the long term, exceptions aside. A leader must be able to attribute successes to each team member
- Leadership 8 - Share Power
[Self-Improvement:Leadership] A good leader understands the power of sharing power. When you assign decision making authority to another team member, it does not reduce your power. Instead, it increases the overall decision making power of the team. Good leaders recognise this truth. Weak leaders fear this truth. Is your boss a good leader? What about yourself?
- Leadership #7 - Promote Cooperation and Trust in Your Team
[Self-Improvement:Leadership] As a leader, you need to build a high level of cooperation. The team must learn to work together. Most people are aware of this. Traditionally, when you work together, you do your work, and I do mine. You do your work well, and I do mine to perfection. Job well done. You, as a leader, do you think that everyone is working together in this scenario?
- Leadeship #5: Learn and Grow
[Self-Improvement:Leadership] As a leader, you not only have to keep abreast of personal and professional development, you also need to know what your people are doing. Recall the famous words "… and my boss has no idea how to do what I do…"?
- Leadership #4 - Share The Vision
[Self-Improvement:Leadership] There is nothing more powerful than an entire team pulling in the same direction, dreaming the same dreams and striving towards the same goals. Do you know how a good leader share his vision?
- Leadership #3 - Have A Vision
[Self-Improvement:Leadership] Soldiers without a map, buildings without an architect, lost child with no adults - all the poor souls in these scenarios beg for one common thing - direction. As a leader, this is one of your most important role. You are the one who should know WHERE everyone is headed for. To be an effective leader, you must have a vision.
- Can You Leverage Your Famous Brand To Launch New Products?
[Business:Marketing] Some companies think that their marketing agency is trying to rip them off by proposing a whole new brand and an entirely separate marketing campaign for new products. When can you leverage your brand to launch new products?
- Leadeship #2 - Putting Action Into Words
[Self-Improvement:Leadership] It is so easy to talk. After all, it's only words. Yet, these same words can come back and haunt you in the worse way. As a leader, this is a fact you need to be aware of. If you have shared your personal values as a leader, than the logical next step is to ensure that you make good on it.
- Leadership #1 - Articulate Your Personal Values as a Leader
[Self-Improvement:Leadership] Is a leader a leader when he is appointed? Why must he articulates his personal value? When should he do that? Welcome to the 1st of my 10 "Leadership" articles...
- How to Select A Marketing Agency?
[Business:Marketing] Selecting the right marketing agency to work with you is likely one of the most important decision you have to make in the entire realm of marketing decisions. Your marketing agency is going to be working with you long term. There are many resources that you can turn to for advise on selecting the right marketing agency. But one thing is for sure, please do not, never, ever, don't even think about - calling for a few quotes and awarding the job to the lowest bidder!
- Why Use Direct Marketing for Your Marketing Campaign?
[Business:Marketing-Direct] As a small marketer, you do not have the hundreds of thousands of dollars to spend on an elaborate marketing campaign. Just to raise consumer awareness using a traditional advertising campaign will require a frequency of exposure that will likely make it beyond the reach of most small to medium sized companies. Direct Marketing is a very powerful and often over-looked tool in the marketer's arsenal. Your marketing campaign can be made so much more targeted and results more grounded by employing direct marketing in the campaign.
- Cost Effective Events Management
[Business:Marketing] Running events has always been a key marketing activity for many companies. But they are expensive and time consuming. Here are some tips that will result in cost savings and maybe some new ideas.
- Interesting Idea For Event Marketing
[Business:Marketing] Most of us would have attended numerous corporate events, product launches and press conferences. Most of the time, it is with the feeling of "same old, same old" when we go for such events. We would kill to get just one idea that would make the event really memorable!
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