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Brian Devine
Basic PLUS Level Expert Author
Joined EzineArticles on Dec 29, 2008 How Do You Choose a Dental Or Orthodontic Marketing Firm?
Real Estate: Marketing • Published: April 16, 2010
While doing a bit of research online today I ran across an article that was supposed to tell the reader what to look for in a marketing firm. What got me thinking wasn't that the article was poorly written or that two thirds of the article was one large link (not good for an online marketing firm).
How Do Orthodontists and Dentist Get on Page One For Organic Search Results?
Internet and Businesses Online: SEO • Published: March 10, 2010
he natural search results are all the results that are listed for free on Google, Yahoo!, and Bing. If somebody clicks on your listing, it doesn't cost you a dime and those are highly valuable to be on page one. Then, there is the pay-per-click where you might see one to three on the very top of the screen and it's highlighted and Google says "sponsored links."
What Keywords Should Orthodontists and Dentists Focus On?
Internet and Businesses Online: Search Engine Marketing • Published: February 25, 2010
The very first question that you should be asking or should be thinking about when it comes to your online marketing campaign is: What keywords should I be focusing on? Not just "How do I get on page one for Google?" Because, quite frankly, anyone can guarantee you page one Google results. But the question is what keywords are they going to be guaranteeing that on?
Are You Realy Going to Find New Orthodontic Patients on YouTube?
Internet and Businesses Online: Video Marketing • Published: January 27, 2010
Are you going to find a lot of new patients by putting up a video on YouTube? Probably not. But that's not the power of what we have here with YouTube. It's not about YouTube helping you find new patients, it's about YouTube helping your search engine results and helping people understand more about what you do through video.
Can Twitter Be Used For Orthodontic Marketing?
Internet and Businesses Online: Social Networking • Published: January 22, 2010
The question that I get is, "Isn't Twitter just for kids?" I mean, can you possibly use Twitter to grow your practice? It's a very interesting subject because quite honestly I am not a fan of Twitter. I don't like it, I think it's just such a strange concept. It really doesn't matter what I like, it doesn't matter what I think, it only matters what is happening in the marketplace, and what is working today.
Do Orthodontists Really Need More Than a Simple Website?
Internet and Businesses Online: Web Design • Published: January 15, 2010
Why do you have a website? If you're thinking that you just want a simple website that gives a little bit of information to your patients so that if somebody wants to look up a little bit of detail on you then yes, a simple website that is very inexpensive will do that. If your goal is to get new patients on a regular basis and have your website designed to do one thing extremely well which is to get your phone to ring, then you're going to have to spend a little bit more money to make that happen.
Isn't My Orthodontic Postcard Marketing Enough?
Business: Marketing • Published: January 15, 2010
Today, I am going to answer question number seven, which is "Isn't my postcard marketing enough?" I love when I get that question. It requires a couple of things in order to really get the right answer based on that question.
What is an RSS and Why Should Orthodontists Care?
Internet and Businesses Online: RSS • Published: January 13, 2010
RSS stands for "real simple syndication" or "really simple syndication." All that means to you is that you can go to a website that has that little RSS button on it, click on it, and it will now be put into what's called an RSS reader or a newsfeed reader.
How Do You Get More People to Your Orthodontic Website?
Internet and Businesses Online: Traffic Building • Published: January 6, 2010
There is another way that you can increase traffic to your website. It's called "pay-per-click" and Google, Bing and Yahoo all have this. With pay per click, you have the ability to say, "I want to be on page one"...of Google, Bing, Yahoo or whatever that search engine is. You can say, "I want to be on page one tomorrow." Or, with Google, you can even be on page on in the next 15 minutes.
As an Orthodontist, Do You Need a Blog?
Internet and Businesses Online: Blogging • Published: December 31, 2009
"Should I have a blog?" is a question I get regularly from orthodontists. I don't know how to make this answer any clearer. YES. Emphatically, yes. The reason I say emphatically yes, is because the ability to optimize a blog to improve search engine results is really unparalleled.
You're an Orthodontist, Should You Be on Facebook?
Internet and Businesses Online: Social Networking • Published: December 28, 2009
The reason the short answer is yes is simply because it is such a community right now. And it's one of the fastest growing websites. If you have a presence on Facebook, and a link from Facebook coming back to your website, that is what's considered a high value back link to your website and it can move you up in the search engine rankings.
How Do You Get Video on Your Orthodontic Website?
Internet and Businesses Online: Video Marketing • Published: December 24, 2009
Lets start with what I consider the easiest thing to do and that is to use a little camera like a flip video camera. I think you can get them now for as little as $150. You can put that in your pocket, carry it around and whenever somebody in your office says to you, "You have been terrific. We love everything you've done. My teeth are fantastic" ask them if they'd be willing to put that on record, hold up that little video camera and record it.
How Do You Get Your Orthodontic Website on Page One of Google?
Internet and Businesses Online: SEO • Published: December 16, 2009
Do you know what to do in order to take your orthodontic website to the top positions on Google? This article walks through multiple strategies to do just that. When you know what you are willing to do to get your website on page one and you have these strategies in place, there is no stopping you. Take action today.