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Brian C Cannone - EzineArticles.com Expert Author  

Brian Cannone is a consultant with Fitness sales Training a health club operator, multiple fitness website owner and fitness event organizer, began his full-time career in the fitness industry in 1991 and continues to manage health clubs in today. Brian's experience in the fitness business has lead him to run many successful health clubs and his responsibilities include setting up new facilities, building and managing a staff, daily membership sales, personal training, and club ... [More]

[View Brian C Cannone's Extended Author Bio]

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  • Give Me Your Life and I'll Give You a Tour
    [Business:Ethics] Are you asking for too much just to give a simple tour of your health club? Listen, you don't need to get the persons license, blood sample, urine sample, lock of hair and their fingerprints just to become part of your health club!


  • Why You Need to Train Your Employees on a Monthly Basis
    [Business:Management] Do you know what one of the main causes of business failure is? It's changing the way your business is run and making ever so slight decreases in the way you perform your daily activities. Doing this will slowly erode trust and eventually cause you to close your doors for good.


  • Using Social Media to Drive People to Your Health Club
    [Internet-and-Businesses-Online:Social-Media] Social media is a huge phenomenon producing some incredible results in today's marketing world. Some business are already cashing in on the enormous opportunity while others don't seem to understand that social media can be used for any business in any niche.


  • To Buy a Franchise Or Privately Own a Health Club?
    [Business:Entrepreneurialism] There are 2 schools of thought when it comes to running health clubs. One thinks that buying a franchise is the best way to go while others think privately owning your own health club is the best way. What these people often don't understand is that there is NO best way for everybody, there's only a best way for YOU!


  • The Importance of Becoming a Local Fitness Expert - And How to Do It!
    [Business] If you want to crush your competition into the dust and never again have to worry about another competitor - ever - you're going to love this. By becoming a local fitness expert, you're going to be able to absolutely dominate the local market, and the best part is, it's easy to do!


  • The Dangers of Being "For Everybody"
    [Business:Marketing] Sit back for a minute and figure out who you're trying to market to for your business. Are you trying to get huge volumes of people into your health club at a cheap price, smaller amounts of people at a premium price, or are you simply trying to market to every person you see on the street?


  • Throw Out the Cheap Skates
    [Business:Management] Do your members take advantage of the fact that you're nice to them and want them to stay at your health club? Odds are, they are in fact doing that and if so you must stop it immediately because they'll keep trying to do it with bigger and bigger things.


  • How YouTube Can Explode Your Business With Minimal Time Investment
    [Internet-and-Businesses-Online:Video-Marketing] YouTube is becoming quite a phenomenon and is one of the fastest growing companies in the world right now. For whatever reason, people love to watch TV and YouTube is no exception.


  • Does Your Staff Uniform Matter?
    [Business:Marketing] Although this may seem like something you don't need to put a lot of thought into, subconsciously people will associate the way your staff looks with the quality of your health club. Because of that, I highly suggest taking a few minutes out of your day to not only read this, but to also take a close look at the uniform your staff is wearing to make sure it fits the following criteria:


  • Do You Give Out Corporate Memberships?
    [Business] One thing I personally come across very often is when people come into my business asking if I have corporate memberships. This means they work for a particular company and want a discount because they work for that company.


  • What's Your Name Again?
    [Business:Customer-Service] Let me ask you something. Which do you think is more important - the people whose names you already know, or the members of your health club whose names you don't know yet? Most people think it's the members names that you already know, but it's not!


  • What Sherlock Holmes Can Teach You About Making More Money With Your Health Club
    [Business:Management] Sherlock Holmes was a great detective. He could solve some of the most impossible cases, and there's actually a lot you can learn from him when it comes to increasing the revenue to your business. But what does he have to do with your business?


  • What Are the Best Topics For Your Health Club Newsletter?
    [Business:Marketing-Direct] First of all, if you're not already picking up email addresses for your newsletter, you need to start right away. Literally, start it today.


  • How to Tell If You're Over-Staffed
    [Business:Human-Resources] Here is a way to save you a bunch of money and actually make your business MORE profitable by having less people work. It might sound counter-intuitive, but sometimes having less people work is the key to greater productivity and even higher profit margins!


  • Do You See the Cash in Prospects?
    [Business:Management] You need to constantly be looking out for those people who need the help. These are the people who, when you give them the attention they need and are willing to help them out with whatever they need, will be completely loyal to your business and stay with you the longest.


  • What is the Best Type of Fitness Program to Use in Your Marketing?
    [Business:Marketing] As you already know, the fitness industry is one of the biggest industries in the entire world. Because of that, there are dozens of different niches you can get into.


  • The "Busy" Factor is Killing Your Business
    [Business] I come across the word of "busy" constantly and it really bugs me. Every business I walk into - it seems like the people in the store are too busy to help me. And in fitness health clubs, the problem is just as bad and it's absolutely murdering your profitability.


  • Spending Less Means You're Spending More?
    [Business] One of the biggest mistakes I see health clubs making all the time is that when they're buying equipment, whether it's a replacement or a brand new piece of equipment when they're first opening - they're buying equipment that's way too cheap. There are a few things you need to think about when it comes to this subject. Let me lay them out for you:


  • Outsourcing - The Savior of All Businesses
    [Business:Outsourcing] When you first got the idea of opening up your own health club, what were you looking for? Were you looking for freedom, or for just another JOB?


  • Is Your Health Club Too Hot?
    [Business:Customer-Service] We all expect to be slightly warm when working out because there's pretty much no way around it. No matter where or when you workout, you're used to getting a little warm and sweaty.


  • Do People's Initial Reactions to Your Health Club Determine Your Success?
    [Business:Management] When a person walks into your health club, what do they think? What do they feel? HOW do they feel? Are they comfortable, or do they feel uneasy? Is your business inviting, or nerve-wracking?


  • 5 Easy to Implement Ways to Make Sure You're Running a Professional Business
    [Business:Customer-Service] In today's world, people aren't looking for a regular, run of the mill health club. Instead, they're looking for a place that makes them feel comfortable


  • Should You Sell Protein Shakes?
    [Business:Management] Protein shakes, and protein in general, seems to be a pretty hot commodity in the fitness world. Sometimes your health club members will practically demand you have protein shakes to buy just in case they forget theirs or if they're simply too lazy to bring their own.


  • How to Figure Out If You Should Be Using Name Tags in YOUR Business
    [Business:Human-Resources] Name tags are a very controversial subject. Some people swear by them and say they're incredibly important to keeping great relationships between the staff and your health club members while other people say the staff hate them which makes them resent working at your club, which leads to even bigger problems.


  • Why Having a High Quality Image Will Propel Your Fitness Business to New Heights
    [Business:Management] If you look at nearly any business in any niche, the one characteristic you'll see in the most successful business is that they hold a very high quality image. What I mean by this is that when a consumer thinks about your business, they should be thinking of it as a high quality business, not some run down shack that's cheap and for poor people.


  • Why Your First Impression is So Important
    [Business:Customer-Service] There is one aspect of running a successful health club business that 95% of people completely forget - the first impression. When a prospect walks into your health club, what do you think their first initial reaction is? Are they greeted promptly by an incredibly friendly staff,


  • Do You Know What REALLY Matters?
    [Business:Management] I'd like you to take a few minutes out of your day today and do something that might radically change the way your business carries out its day-to-day activities. What I want you to do is this...


  • Do What the Hand Says!
    [Health-and-Fitness:Fitness-Equipment] Think back to the last week or so in your health club. Were there weights lying all over the floor, or were they properly racked and put on the weight trees like they should be? At the end of the day, how many weights were on the floor, and how many were where they're supposed to be? Are there certain times in the day when it seems "messier" than normal?


  • Dealing With the Radio Blues
    [Communications:Radio] There are tons of different personalities that are going to come into your health club, and tons of different personalities means that a lot of people are going to want different radio stations. Some people, usually the hardcore bodybuilders, are going to want to listen to heavy metal and/or rock stations while people such as women and "less hardcore" people might want to listen to Pop, R&B, sometimes even country.


  • But I'm Just Doing My Job!
    [Business:Management] Do you have a written list of what the job description is for each person in your company? If so, do they know about them and would they be able to repeat them back to you while they're half-asleep? If not, you might consider holding regular meetings and making sure everybody knows exactly what they're doing.


  • Brand Vs Direct Response Marketing
    [Business:Branding] In business there are 2 main ways to market your business - you can choose either brand marketing or direct response marketing. And in the next few minutes I'm going to show you which one is probably better for your business, and why.


  • Are You Wasting Your Money on Worthless Junk?
    [Health-and-Fitness:Fitness-Equipment] You walk into a health club and it's magnificently displayed. There are glass shower doors, a rock climbing wall, a huge elegant waterfall, and plasma TV's laid out all over the place - even in the locker rooms!


  • Having a Nice Office - Necessity Or Waste of Money?
    [Business:Management] When I walk into the different health clubs around the country, there is one thing I see that always bugs me. This simple thing is costing people tons of money and is wasting a lot of time that could be better used in a more productive way.


  • The Case of the Invisible Junior CEO - Are You Guilty of This?
    [Business:Management] I used to be guilty of this syndrome, and I know dozens of other health clubs who are still guilty of it. And by doing it, they're ruining their business and killing the profitability of the health club.


  • How to Build Up Such a Strong Referral System
    [Business:Marketing] Want to get a leg-up on your competition without increasing much of how you run your business? It's easy when you learn what I'm about to tell you. What I'm talking about is learning how to get more referrals to your business. Getting more referrals is literally like getting free advertising, and the best part is, it's the BEST kind of advertising!


  • Is "Hulk-Hogan" Ruining Your Health Club?
    [Health-and-Fitness] Imagine you're a regular person walking into what you thought was a very high quality health club for the first time. You got a few different recommendations from friends saying it was a great place to go so you thought "hey, I might as well try it out and see if it's good for me right?"




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