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Brenda Bence - EzineArticles.com Expert Author
Brenda Bence is an internationally-recognized branding expert, certified executive coach, professional speaker, and author of the award-winning How YOU™ Are Like Shampoo series of personal branding books. With an MBA from Harvard Business School, Brenda’s 25-year career has included developing mega brands for Fortune 100 companies across four continents and 50 countries. Combining her passion for brands with her passion for coaching, Brenda created the world’s only personal branding system based on the same ... [More]
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- Top Myths About Personal Branding - It's Not What You Think
[Business:Branding] When you hear the words personal branding, do you think, "That's for people who are into how they dress," or "That's for people who are into self-promotion?" Unfortunately, those are just two of the myths that people often believe about personal branding. As a result of these myths, the concept of personal branding has gotten a bit of a bad rap that it simply doesn't deserve.
- YOU and Your Company - Making the Corporate Brand-Personal Brand Connection
[Business:Branding] You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company's brand? What role does that "connection" - or lack of a connection - play in your career success? And how do you determine if your personal brand is out of sync with your company's brand?
- Personal Branding Quiz - How Are You Doing?
[Business:Branding] How is your personal brand doing? Are you presenting yourself in the best possible light and making YOU™ (The Trademarked You) the brand of choice in your career?
- The Top 10 Job-Search Personal Branding Mistakes
[Business:Job-Search-Techniques] Employers want to know why you are the best choice for the job. Should they hire you or another candidate? But here's a surprising truth: The person who truly connects with the interviewer is most likely to get the job - even over someone who might be more qualified. That's where your personal brand comes in.
- The Top Five Behaviors That Can Damage Your Leadership Personal Brand
[Business:Branding] All you have to do is look around you to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can't people? Well, they can!
- Need Employment Insurance? Master Your Personal Brand
[Insurance] In today's topsy-turvy marketplace, job security may seem like a pipe dream. In the midst of downsizing, stock market confusion, and layoffs, how can you make sure to keep your name off any pink-sheet list? One key way you can create employment insurance is to learn to define and effectively communicate your unique personal brand at work.
- You Are What You Think - Face a Weak Economy With a Strong Personal Brand
[Business:Branding] So much has been said, discussed, and argued about the "economic situation" in the past year. Is it possible that there is a stone unturned on this topic? Well, yes there is because the way you communicate your personal brand in this economy can have a big impact on how well you weather the challenges that could come your way.
- Can People Be Branded? Three Simple Steps to Turn You Into 'You'
[Self-Improvement:Success] Do you have a favorite brand that you've been faithful to for years and years? Perhaps it's your favorite brand of sportswear or shampoo, and maybe you've even driven out of your way to find and buy that one brand that is like no other, even though you know it's more expensive?
- The Top Ten Secrets to Mastering Your Personal Brand
[Business:Branding] What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?
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