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Bill Hartzer - EzineArticles.com Expert Author
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine optimization and social media marketing, and web design firm based in the Dallas, Texas area.
Hartzer is a successful writer, blogger, search engine marketing, and social media marketing expert. During the past fifteen years, some of his many accomplishments include:
* Search Engine Marketing Manager, MarketNet
* Search Engine Optimization Strategist, Intec Telecom Systems PLC
* Webmaster, ... [More]
[View Bill Hartzer's Extended Author Bio]
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Bill Hartzer Email Alerts
- Translating Web Sites - Considerations For Multilingual Online Businesses
[Internet-and-Businesses-Online:Web-Development] Translating a web site into another language may sound easy - and it can be done without even knowing the other language. However, it's not something to be taken lightly - there are a lot of other considerations if your online business in that language is going to be successful.
- Do You Really Need a Sitemap on Your Site?
[Internet-and-Businesses-Online:Web-Design] Huge sites like Amazon traditionally don't have huge sitemap pages - they have links to their pages from other internal pages on their site. Personally, I don't like to rely on sitemap pages or XML feeds to get sites crawled - there are other ways to get pages crawled and they might even rank well.
- Link Bait Creates Better Search Engine Rankings For Web Sites
[Internet-and-Businesses-Online:SEO] Although the term "link bait" is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally link to. And with the ever-increasing popularity of blogs nowadays, the bloggers need something to link to and talk about-why not create some link bait on your web site so it too, can enjoy better search engine rankings-just reel them in.
- Absolute Versus Relative Linking in Web Sites
[Internet-and-Businesses-Online:Web-Design] What is an absolute link? What is a relative link? Why should you care which one you use? When it comes to how you set up the links on your web site, it's important to use an absolute link (which means that when you link to another page on your web site you specify the complete URL in the link like http://www.yourdomain.com/page1.html). A relative link is when you have an internal link and you only specify the page URL and not the full URL in the link (for example, a relative link would be when you only link to page1.html). I'll tell you my search engine ranking horror story and exactly why you should use absolute linking on your web site. I would hate for your web site to suddenly lose all its search engine rankings just as I did one day--it's not fun.
- Are Your Search Engine Optimization Tactics SEO Overkill?
[Internet-and-Businesses-Online:SEO] Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called "SEO Overkill."
- Best of the Web Launches Its Blog Directory
[Internet-and-Businesses-Online:Blogging] The Best of the Web (botw.org), one of the internet's original website directories (created in 1994), has decided to tackle the blogosphere in a big way-by introducing a hand-edited blog directory. Although the directory was soft launched on November 12 of this year and officially launched November 15th at the WebmasterWorld Search Engine and Internet Marketing Conference in Las Vegas, the directory boasts over 5000 blogs. The Best of the Web blog directory is located at blogs.botw.org.
- Avoiding Common Web Site Mistakes
[Internet-and-Businesses-Online:SEO] As a search engine marketing consultant, I see a lot of websites that haven't been optimized for the search engines. Over the years, I continue to see the same problems with what I call "non-optimized websites." Typically, the biggest issues tend to be basic website design elements that are not included when a website is developed, not bad web design. Most search engine optimization problems can be fixed by making sure nothing is overlooked when building a web page.
- Keyword Research and Analysis
[Internet-and-Businesses-Online:SEO] Keyword research is one of the most important parts of online marketing. Sometimes we don’t realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business. In fact, it’s my belief that the keyword phrase—the term that a searcher types into the search engine when they’re searching—can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.
- Search Engine Optimization and the News
[Internet-and-Businesses-Online:SEO] No matter what industry you're in, at some time or another there's going to be news that will impact your business or industry. When someone hears about a topic in the news they frequently turn to a search engine to learn more about it. If your website is ranked well for terms related to that news item, you'll get valuable traffic to your website, which frequently will mean more sales.
- Getting Ready For a Website Launch
[Internet-and-Businesses-Online:Site-Promotion] If you're getting ready to launch a website or re-launch your website, then there are some things that you can do to make the whole process go smoother. I've looked through my notes of various things that shouldn't be overlooked.
- Does the Length of a Domain Registration Affect Your Search Engine Rank?
[Internet-and-Businesses-Online:Domain-Names] Does the length of your website's domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, "Certain signals may be used to distinguish between illegitimate and legitimate domains...the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain..."
- RSS Feeds - A Website Owner's Friend in Disguise
[Internet-and-Businesses-Online:RSS] We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website.
- Over Optimization and the OOP - Does a Penalty Exist?
[Internet-and-Businesses-Online:SEO] If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty). I'm sure you're probably thinking: "prove it". If that's what you're thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP: Over-Optimization penalty because of too much anchor text.
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