|
Bianca Cawthorne - EzineArticles.com Expert Author
[Display Categories] Sort By [Title] [Newest] [Oldest]
Bianca Cawthorne Email Alerts
- Smell the Fear - A New Generation of Fear Marketing
[Business:Marketing] There's nothing like scaring the bejeesus out of you to sell you something you don't need. In this fear-enriched climate, we are seeing an increase in Fear Marketing. If you look, touch, feel, smell around, you will find a number of brands capitalizing on and playing to consumers' heightened sense of anxiety.
- The Art of Storytelling to Create Powerful Brands
[Business:Branding] What are the rules of storytelling and how can you use them to create powerful brands that connect with consumers more viscerally? Stories are like viruses.
|
|
