Author Alerts:
Get notified by email when new articles are written by Betsy L. Shulman!
Betsy L. Shulman
A Simple Approach to Marketing for Creative People Who Need Help Thinking "Business"
Business: Marketing • Published: January 26, 2012
For most artists, marketing takes the form of communicating, educating and listening. The worth of your work is subjective (we all know that) so its value depends on the buyer's perception. You have the power to shape their perception by informing them and helping them to make a choice. This is true in any selling process.
How to Close Sales by Making Offers That Provide Great Solutions.
Business: Sales • Published: January 26, 2012
Ideally, your offer will sum up your conversation in a way that shows you've understood the problem and genuinely want to solve it in a way that satisfies the customer's concerns and provides a great solution. If you've done a good job of listening, your offer will show it, and it will make the next step, negotiating the price, much easier to do.
Why Value Marketing Gives Your Business an Edge on the Competition
Business: Marketing • Published: January 26, 2012
A big part of supplying value is a matter of knowing which customers your products are really meant to help. Whether your company provides IT assistance, specializes in real estate law, or sells safari travel packages - each offers a different kind of value and attracts customers for different reasons.
3 Reasons Your Marketing Strategy May Be Broken and How To Make Your Marketing More Effective
Business: Marketing • Published: January 23, 2012
Connecting with your customers is where effective marketing steps in and provides answers. It's the way you tell people what your business does, how it's unique, valuable, and relates to a problem that they want to solve. It's that simple, yet it appears so complex that most business owners don't even know where to start.
Three Effective Marketing Strategies That Connect You With Your Target Market and Increase Sales
Internet and Businesses Online: Traffic Building • Published: January 20, 2012
The purpose of effective marketing is to attract potential buyers who fit a specific customer profile for a given product, (Got that?) and then show them why this product is unique, valuable, and the best solution for them to buy. Effective marketing does each of these three things.
Three Steps to Writing Juicy Ads That Grab Your Customer's Attention
Business: Advertising • Published: January 20, 2012
A targeted customer will, by definition, see how your products can help them. Your ad copy will not only grab their attention, it will make them think, "That's what I've been looking for!" And that's the kind of response that makes selling a snap. This is the first step to writing ads that grab your customers' attention.
Why the Sales Process Is Broken in the US and How It Hurts Your Business
Business: Sales • Published: January 18, 2012
If we assume that our customers are conditioned to "pay the price" or move on, what can be done to change that dynamic? How could making sales help to build your business? Our current sales practices essentially pressures business owners to become that pushy obnoxious salesperson or lose out on making sales. Now that's what I call a broken sales system!
Why These Six Rules Make Writing Irresistible Sales Ads a Snap
Business: Sales • Published: January 16, 2012
Advertising is an invitation to "try out" a product that solves a very real, specific problem. The more specific you are about providing a great solution, the more convinced your customers will be. You'll be surprised how easy it is to make sales when you take time to listen to your customers and find out what bugs them! A good reason to learn as much as you can about their values, beliefs, and what they care about most.
The Four Simple Steps of Relationship Based Selling and Why It Still Works Best
Business: Small Business • Published: January 13, 2012
The best way to make sales is to keep the process very simple. In recent years, Internet marketers present the newest, hottest ways to market as if they just "cracked the code" to creating millions. The bells and whistles sound cool, but don't let them distract you from what works best. Even with the latest software and tech innovations, relationship based marketing still stands as the best way to make sales and it's a "Tried and True" method that has worked (and still works) for decades: Meet, Follow up, Stay in Touch, Repeat.
Thinking Your Way to Success - Do You Have the Mindset of an Entrepreneur?
Business: Entrepreneurialism • Published: June 23, 2010
The skills to run a business are something you can acquire, or even hire someone to do for you, but your vision and belief are the basis for your success. By imagining the fruits of your business and how it will better your life and the lives of others, you've begun to think like an entrepreneur. That's why your mindset is often the difference between business success and failure.
Basic Internet Marketing Strategies For the New Online Marketer
Internet and Businesses Online: Internet Marketing • Published: June 15, 2010
The following three steps make up the 3 sections of an effective online sales funnel that gets your message across to potential customers and also leverages your time so you can put your offer in front of as many people as possible. That's the "secret" power of Internet marketing.
How to Avoid Distractions by Building Habits That Increase Your Focus
Business: Productivity • Published: June 15, 2010
The only way to manage potential distractions is to control two things: Your environment, and your own actions. You can choose to find or create a work environment that helps you to focus and that shields you from distractions. Then practice flexing your "focus muscle" until it becomes a habit.
Remembering Jim Rohn - America's Leader in Personal Development
Self Improvement: Personal Growth • Published: June 14, 2010
"Jim Rohn had the rare ability to take any concept or idea and then frame it in such a way that the rest of us could see it more clearly. His wisdom and insights positively affected everyone he touched on some level and to so many of us it was in an extraordinary way."
What is Internet Marketing and Why You Should Care
Internet and Businesses Online: Internet Marketing • Published: June 14, 2010
Internet marketing is a burgeoning industry that has produced many Internet millionaires, and created an aura of potential wealth that attracts both large companies and individuals alike. But for the average person, Internet marketing appears to be a confusing array of marketing programs, business training websites, and online opportunities all screaming for your attention. This "Information overload" can be a stumbling block, but it doesn't need to be.
How to Write SMART Goals That Increase Your Business Income
Business: Entrepreneurialism • Published: May 24, 2010
Writing down your goals is a critical step that ensures you have a road map to accomplish your dreams and desires. Here are 6 easy steps to writing "SMART" goals that take the struggle out of goal setting and get you where you want to go.
Writing Inspiration Into Your Mission Statement
Home Based Business: Network Marketing • Published: May 24, 2010
A clearly written mission statement is an inspiring reminder to reach for your goals every day. Keeping your enthusiasm and focus while growing your home business takes daily inspiration. Even a small business will profit and grow much faster with a well written mission statement to lean on.
Three Tried and True Marketing Strategies For Online Business Success
Internet and Businesses Online: Internet Marketing • Published: May 24, 2010
The Internet is nothing less than a world wide "Market Street" for every company with an online presence. For the average Internet business, finding a way to be seen and heard among the competition can seem daunting.
Why Multi-Tasking Can Kill Business Productivity
Business: Productivity • Published: September 26, 2009
My own experience with multi-tasking is that it makes me feel distracted and confused. The keys can end up in the trash, or I feel so anxious I can't focus at all. By the end of a day of jumping from one unfinished task to another, I feel exhausted and discouraged.
Five Business Strategies to Overcome Your Fears and Achieve Your Dreams
Business: Strategic Planning • Published: September 26, 2009
Most business strategies for achieving success focus on skills like good time management or becoming an effective communicator. According to Tony Robbins, achieving your dreams depends more on your attitudes and emotional resilience than on the skills your acquire.
Why SEO (Search Engine Optimization) Is a Home Business Owner's Best Friend
Internet and Businesses Online: SEO • Published: June 2, 2009
The aspect of SEO that concerns "Joe Home Business Owner" is how to use it to rank well on Google or on other search engines that "crawl" through untold amounts of information posted on the Internet. Since every home business owner is busy advertising their website and paying money to do so, the purpose of understanding search engine optimization is to help you get the most bang for your buck when you market your business online.
The Business of Growing a Home Business
Home Based Business • Published: April 26, 2009
There are two parts to building an online home business. The first involves taking action, the second is staying motivated. Both are important, but each one takes effort and constant re-fueling. A successful home business owner knows that they need to keep growing in both areas to reach their goals. Here's one way to get the help you need.
3 Lessons From a Multimillionaire - Meet Obstacles Head on and Win
Home Based Business: Network Marketing • Published: March 4, 2009
Why do successful people always appear confident? Have you ever known one who wasn't? Our ability to confidently solve problems and overcome obstacles that might stop us in our tracks is essential to growing a successful business. Business owners must be self-confident because we rely so much on ourselves, but how can we maintain a supply of motivation when the going gets rough? This article covers 3 lessons learned from a multimillionaire. Find out what it takes to meet your obstacles head on and win!
Do Or Die of Internet Marketing - Target Your Traffic
Internet and Businesses Online: Internet Marketing • Published: January 9, 2009
Marketing is the key to any successful business, yet very few business owners become experts in understanding the psychology and focus that produce a target market and "hot leads." So if you want to put money in your pocket, you need to learn the difference between targeting your market, versus unfocused, outdated marketing that will wear you out and empty your bank account. Which one would you choose?
Business and Problem Solving - Your Key to Success
Business: Productivity • Published: November 18, 2008
Each of us has our own way of approaching problems. A problem for one person may not be a problem for another. It all depends on your perspective and, like it or not, your perspectives were formed before you were old enough to realize it, yet you live by those same attitudes today. These beliefs will either help or hinder the progress of your business depending on the mental scripts you use to solve your perceived problems. Find out how having "problems" can actually become an asset to your business.
New Business Owners - Learn the Five Secrets to Earning What You're Worth!
Business: Solo Professionals • Published: October 30, 2008
Earning what you're worth as a home business owner requires identifying and leveraging your "transferable skills." These innate talents are what make you valuable and unique as an industry leader. Making the leap from the job market to being your own boss means having an accurate sense of your value, then resetting your money mindset or "thermostat" and getting clear on your personal goals. This article will help you to learn what you're worth so you can earn what you're worth!
