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Benjamin Warsinske
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Joined EzineArticles on Jun 21, 2008 The 5 Flaws of Too Much Do-It-Yourself (DIY)
Business: Strategic Planning • Published: October 4, 2010
At the beginning of nearly all small businesses, the entrepreneur and business partners and/or employees all wear multiple hats as the company is launched and positioned into the marketplace. However, if the multiple hat wearing continues past a certain point in the business, the system created is flawed. It means that there are still too many tasks being put on the shoulders of few, or one.
Formula to Success: Easier Than You Think
Self Improvement: Success • Published: September 30, 2010
When thinking of a large goal or achievement, the task can be daunting, overwhelming, and may cause you to turn off that path completely. However, having those huge dreams is not the problem, being able to break those tasks down and achieve them in bite size pieces.
The Branded Individual Versus the Branded Company: How to Scale a Business Successfully
Business: Strategic Planning • Published: September 30, 2010
There is a misconception for many small business owners who start out in the service industry. And that misconception is that in order to ramp up the business, they simply work more hours. But this only works for so long, and is missing a key ingredient in growing a business for the long term. And that key ingredient is scalability.
The Core of All Business Models: Marketing
Business: Marketing • Published: September 30, 2010
All businesses across all industries can appear to be quite different in how business is conducted. Yet, once you delve below the surface, patterns become clear, and similar, if not the same models for revenue are used. Every for-profit business has a main objective: to generate sales of their products and services.
Understanding the Sales Relationship in the Service Industry
Business: Sales • Published: September 30, 2010
Our job as a salesperson is to find problems that a customer has that is both profitable for you and the customer. Solving this problem creates a win-win. Your job, as a salesperson, is to demonstrate clearly that the value of the solution by your product or service is worth more than the price that you are asking for.
The Natural Learner - Why Being Curious Matters
Self Improvement: Personal Growth • Published: July 14, 2009
Are you curious about the world? Do you find yourself researching new topics, making discoveries and linking them to how you live your life, run your company, or why you make certain choices? If so, you may be a natural learner. This is important for many reasons, most of all because the more you learn, the better off you will be in any given situation.
The Art of a Sales Pitch
Business: Sales • Published: July 14, 2009
Sales- it is what creates business in any market, industry, or economic condition. It could be as simple as a waiter asking if you'd like to have another drink, to as detailed as putting together a large real estate development deal. In all cases, the strategy is the same. There are three main points to a good sales pitch. Believe it or not, the price is not one of them. I say this because just recently I saw someone struggle to make a sales pitch for a product that someone else should buy. They focused on the price points of the different models to determine the quality and value. Instead of looking at what the customer needed, they focused on what the customer said they were "willing to pay."
Managing Time, Business & Life
Self Improvement: Time Management • Published: July 12, 2009
Time management is an important skill to have. Everyone could stand to improve their time management. The service industry depends on strong time management in order to stay profitable, as many of the business models are based on hours. Being able to control your time to complete certain tasks can result in less stress and a feeling of accomplishment. So how can you better manage your time?
Mindset Determines Lifestyle
Self Improvement: Success • Published: July 8, 2009
Have you ever wanted to achieve something so much that you focused all of your energy into it, ultimately reshaping your lifestyle? This could be to achieve a sports goal, or a business start-up or even working towards some thing, such as a house or a specific car. In any case, you subconsciously shifted your mindset in order to achieve that dream or goal.
Lack of Control Can Cause Chaos
Self Improvement: Time Management • Published: June 30, 2009
Managing time and money are two of the best skills a person can acquire. Why? Everything relates back to time and money. Whether you like it or not, you are using one or the other. If a person is short on money, they tend to spend their time.
Fear Mentality Freezes Your Mind
Self Improvement: Success • Published: March 17, 2009
I want to start off by saying this: Yes, the economy is rough right now. We all know that. The question then becomes, what are you doing to better position yourself and your company now to prepare for the next upturn? As you know, economies are cycles, and while we are on an economic downturn across the world, there are still markets that are doing well and seeing higher gains in this economy than when it was considered a "good economy."
6 Crucial Building Blocks of Success
Self Improvement: Success • Published: March 4, 2009
Success, in any event, is made up of a collection of smaller events built on top of one another. Success, is not, like some people think, luck. Through research, life experiences, trial and error, I have found six crucial building blocks that when used can lead to success.
Consistency is Key For Social Media Branding
Business: Branding • Published: February 18, 2009
Are you doing the whole social media thing? Do you have multiple profiles and spend hours updating each one? Can you not remember all of the different user-names and passwords you created when setting up each account? Well stop right there. You need to read this article to learn the top five tips for creating a consistent, social media brand for your company.
A Branded System That Works
Business: Branding • Published: February 10, 2009
Car companies offer a product, (a vehicle) and services (maintenance). Over the years, I have noticed a gap widening between American and foreign car companies. And sadly, American car companies seem to be losing. Having the car is one thing, but when you go in for service, what is the experience like? Now, I don't know about you, as much as I would like, my car can't tell me how the technicians treated it.
Companies Built on Communities
Business: Strategic Planning • Published: February 10, 2009
There is something special when a company has a large following of fans that continue to support the brand and the company through the good times and bad. These fans may form online community forums or devote websites to being a fan. But mostly, it is that instant connection when someone mentions the company name, that if you are like them and a huge fan, a part of the community, you share a special bond. Does you company have an instant connection with its target market?
Strengths and Weaknesses - The Truth About You
Business: Strategic Planning • Published: February 5, 2009
As an entrepreneur, it is critical that you know yourself well, how you act in situations, your strengths and weaknesses. This self-assessment will show you where you can play to your strengths, and bring in others to fill your weaknesses. The next question becomes, how do you define a strength and how do you define a weakness?
Problem Seeker Vs Finding the Good Within
Business: Strategic Planning • Published: February 4, 2009
People can be categorized by all types of criteria in order to remember them. This is a proven fact. There are two particular categories that stand out during this economic downturn: the problem seekers and the group that finds the good within. These two categories are important to identify as it will determine how quickly your company can shift, adapt, and evolve to the new marketplace that is being created.
The Definition of Brand
Business: Branding • Published: February 4, 2009
How do you define branding? Have you consciously created a personal brand for yourself- in other words, are you known for wearing a certain style of clothes, or saying a certain catchphrase, or playing a particular sport, so much so, that when someone mentions it, your name becomes synonymous with it? That is one way of defining the word brand.
Internal Branding - Do You Have It?
Business: Branding • Published: February 3, 2009
What do you view your company to be? How do you get from where you are to where you want to be? A lot of it comes from within- within the entrepreneur to make their vision a reality. And from within the organization to make the vision a reality everyday.
Success Starts in Your Mind
Self Improvement: Success • Published: February 3, 2009
Your perspective on life is a construct built in your mind, based on your perceptions and beliefs. The mind is constantly adding information from the outside world, finding similarities and categorizing everything. When you then see that object for a second time, your mind is showing you something similar, something that you have created and have accepted as true, which you then accept as the object before you. Now, apply that same statement from an object to a human or animal. We, as humans, take note of similarities in order to categorize and remember.
The Power of Monopoly
Self Improvement: Success • Published: February 3, 2009
Remember when you were a kid and you would play Monopoly? Sometimes what you bought paid off and you would win, while other times you would end up broke and have to mortgage your properties to pay your debt to another player. Did you ever see the patterns that are within Monopoly as a model to follow for success?
The Power of Leverage by Utilizing Systems
Business: Strategic Planning • Published: August 8, 2008
One of the ways that companies are able to expand and keep expenses low is through the power of leverage. Leverage is utilizing another's strength to benefit from. This can be a win-win situation. Leverage does not equal greed, nor does it mean that it is always used in a negative manner. It can be used for good and help all parties involved. And that is what this article is about.
Are You Creating a Business System Or Just a Business?
Business: Strategic Planning • Published: August 8, 2008
In order to really utilize the power of leverage, you must have a system that works. In business, you must have a profitable, replicable system that works every time, in order to expand and be sustainable.
Misconception - Technical Skills Are More Important Than Business Knowledge
Business: Strategic Planning • Published: July 23, 2008
Are technical skills more important than business knowledge? Can one person know both their technical skill and enough business knowledge to create a long lasting company beyond the entrepreneur's career? It can be done, having a wealth of knowledge in those two categories, however, it is not recommended. There are only so many hours in the day, and only so many of those hours can be spent working in and on your company. The answer is to leverage yourself in order to elevate your company. Yet, this is the last thing a technical entrepreneur thinks of when they open their practice.
Building and Acquiring Assets Separates Weak Companies From Smart Companies
Business: Strategic Planning • Published: July 8, 2008
Service professionals are found throughout many different industries. These professionals who choose to open a practice tend not to focus on building a business, but building a place for them to practice their technical skills. In other words, they create a place to go to work in. They have created a job for themselves for as long as the practice exists. This is an example of a weak company. Don't get caught in the trap of creating a job for life!