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Ben Mack - EzineArticles.com Expert Author
Ben Mack is an American Marketing Association EFFIE award winner, a Magic Castle award winning magician and a former Senior Vice President at BBDO and WestWayne. Mack was worked on brands from Cingular to Rolls Royce and is credited with having created the yo-yo craze of 1998-2000.
Mack shows readers how they can brand themselves without the hundreds-of-thousands or millions of dollars brand development costs with the Big Advertising Agencies. You can brand yourself for ... [More]
[View Ben Mack's Extended Author Bio]
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- When Brands Say "I Love You"
[Writing-and-Speaking:Book-Marketing] In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Kevin Roberts' Lovemarks and Ben Mack's Think Two Products Ahead teach marketers how to say "I love you" to the reader's customers.
- Love Your Customer
[Business:Marketing] Saying "I love you" is appropriate 365 days a year. In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Our job is to flirt, to woo and to seduce.
- Bill Hicks - NEW MATERIAL Found of Historic Significance
[Arts-and-Entertainment:Humor] Free Download of the first Bill Hicks post-Letterman audio recording that's surfaced after 13 years. Entirely free...no registration...nothing.
- The Value of Negative Publicity
[Writing-and-Speaking:Book-Marketing] Extremely harsh criticism helped boost my book sales. I explain what they said, what I did and what results I experienced.
- BAG THE ELEPHANT is NOT About Sales
[Business:Strategic-Planning] I could use your help. I found a business book I love but many of the people I see most benefiting from Bag The Elephant won't read it because they see it as a book on sales. Bag The Elephant is about a business frame of mind.
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