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Anthony Coundouris - EzineArticles.com Expert Author  

Anthony Coundouris is a director and consultant for the digital marketing agency Firestarter.

[View Anthony Coundouris's Extended Author Bio]

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  • Marketer's SEO Checklist
    [Internet-and-Businesses-Online:SEO] Research shows 80% of users begin their Internet journey with a search inquiry. As users are unsure of which site to visit, search engine optimisation forms a key part of any online strategy. Surprisingly, only a fraction of online budget and effort is invested in SEO.


  • Develop a Domain Name
    [Internet-and-Businesses-Online:Domain-Names] Developing a URL for a corporate site is fairly simple, as they follow the name of the company or brand. However, if you need to short list URLs for a microsite, a forum or video site, it is easier to start with a framework. Instead of pulling URLs randomly from thin air, a framework allows you to evaluate and compare URLs objectively.


  • Monitoring Online Influence
    [Internet-and-Businesses-Online:Internet-Marketing] The internet has shifted the balance of power in favour of the consumer. Rather than choosing to listen to the opinions of our friends, family or retail shop assistants, we are instead taking our inquiries to the collective voice of the internet. Blogs, forums, discussions boards and other kinds of social media platforms are coming to the front as important influencers of purchasing decision.


  • Tips on Creative Campaign Ideas
    [Self-Improvement:Techniques] No two minds are alike. Two people, given the same creative brief, will produce vastly different campaigns. This is because ideas don't materialise from thin air.


  • Choosing a Partner Agency
    [Business] With resources and budgets tightening, agencies are stripping back their business models and returning to their core competencies. To fill in the gaps, agencies will have to outsource to smaller, more focused firms.


  • Permission Marketing Online
    [Internet-and-Businesses-Online:Email-Marketing] The problem with email marketing, is it relies on interrupting the recipient at precisely the right moment when they are willing to read your email. Catch them a few moments earlier or later, could spell the difference between being opened and read, or pushed aside and forgotten.


  • OpenID and Single Sign-On
    [Internet-and-Businesses-Online:Social-Media] Thanks to APIs, social media and OpenID, the consumer truly has single 'sign-on' across multiple services. Rather than expecting users to store and remember multiple passwords, registration can be set up to leverage their relationship with social media sites they know and trust.


  • Online Publisher Workflow
    [Computers-and-Technology:Mobile-Computing] Publishers need to be aware of how online platforms affect workflow. And how mobile can be used to serve their digital editions.


  • Search Ranking is Branding
    [Internet-and-Businesses-Online:SEO] Absence of a page one ranking for a company doesn't say much about the brand. The experience for the buyer is like walking into a shop to buy a product, only to discover it is not on the shelf.


  • Ingredients For Effective Email Marketing
    [Internet-and-Businesses-Online:Email-Marketing] Here are some techniques to use for your next email marketing campaign: a catchy subject line, rendering headlines in text, placing multiple call-to-actions on the page, keeping content short, mobile friendly code, and gauging the right time to send the email. Given the instant reporting feature available for email campaigns, many marketers consider it safer than traditional direct mail.


  • Wireframe a Website Before Commencing Build
    [Internet-and-Businesses-Online:Web-Design] Encouraging a Client to provide the copy and edits in a wireframe, considerably reduced the production timeline. Traditionally websites are built as series of flat design jpegs. This is not only inflexible for editing, but does not provide an idea on how deep pages run, and how many pages are behind each user journey.


  • Designing a Forum
    [Internet-and-Businesses-Online:Forums] To a new user or designer, the terminology surrounding forums can be difficult to understand. Discussions, boards, forums, threads and posts - what do they mean? Before designing a forum, first understand the terminology and hierarchy of content.


  • Gathering a Critical Mass of Members to a Forum
    [Internet-and-Businesses-Online:Forums] Your forum has to build a name for itself as the authority on a subject. All successful forums have something that sets them apart from the rest. For example, it could be the unique content of the site, an under-served niche demographic they target, or the personality of the site administrator. If you're creating a forum, ask yourself, "What will people get out of my forum that they can't already get somewhere else?"


  • Impactful Direct Marketing - 3 Ingredients to Get it Right
    [Business:Marketing-Direct] Whether it is a promotion, email marketing, or a print mail campaign, there are three key ingredients marketers required to bake a direct marketing campaign. The offer, the data and the creative are the three inputs marketers can play with to make a campaign successful. Ideally, marketers should strive to score above average in at least two of these three categories to see a return on investment.


  • Reasons to Implement a Corporate Forum
    [Internet-and-Businesses-Online:Forums] A salesperson can only respond to finite number of email requests and telephone inquiries, before they begin missing opportunities. Forums are one alternative to scale a conversations. On both email and the telephone, the conversation is with one customer. However, if a salesperson shared the advice in a forum, their investment of time would be leveraged across many prospects, both now and in the future.


  • Branding an Online-only Business
    [Business:Branding] Branding an online entity requires a whole new approach compared to traditional branding. Brand strategy needs to consider an additional set of criteria such as domain names (URLs), SEO and website functions.


  • Building Content on a Forum
    [Internet-and-Businesses-Online:Forums] Tap the passionate, nurture lurkers, create identities, and maintain regular contact with members. These are just a few tips to help a marketers build traffic to a forum.


  • Web Page Readability
    [Internet-and-Businesses-Online:Web-Design] Good web page design does not differ much from print. Consistent branding, clear and readable type and optimum white space still apply. Heat maps generated from user eye-tracking studies suggest a dominant reading pattern is shaped like a letter 'F'. Users first read in a horizontal movement, usually across the upper part of the content area where the brand sits, forming the F's top bar.




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