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Ann Zuccardy - EzineArticles.com Expert Author
Simmer two decades of professional writing experience with a dash of creative, independent spirit, blend together with love and imagination and bake slowly. That's what Ann Zuccardy did when she launched Vermont Shortbread Company back in 1996.
Ann altered a traditional Scottish shortbread recipe to produce a slightly moister version of this age-old favorite. The result: one-of-a-kind, melt-in-your-mouth Vermont Shortbread that hints of old-world authenticity even as it pleases the American soft-cookie-loving palate.
Surrender ... [More]
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- Perfect Shortbread: the Art and Science of Baking
[Food-and-Drink] The science (and art) behind baking perfect shortbread. Vermont Shortbread Company offers a discourse on oven hot spots, humid-weather baking, and much more. A must-read for all novice bakers and shortbread connoisseurs.
- Shortbread: One of Life's Greatest Sensual Pleasures
[Food-and-Drink] Advice from Ann of the Vermont Shortbread Company: how to savor every moment of the shortbread eating experience.
- Shortbread - from Paupers to Posh Parlors
[Food-and-Drink] Ever wonder who the first person was to invent your favorite food or dessert? At Vermont Shortbread Company, we ponder such matters all the time... so, we did a little research on shortbread to see what age-old secrets the internet might reveal!
- Mom's Kitchen: A Mother's Day Gift of Recipes and Recollections
[Home-and-Family:Holidays] Ah, Mother's Day. Remember when you were small, and Mom was everything? Back then, your world revolved around the music of Mom's voice... the padding of her footsteps, and savory aromas wafting from her kitchen, permeating the house with the promise of delicious things to come.
- Beauty and the Bean
[Food-and-Drink:Coffee] The world feels a whole lot friendlier when you take the time to enjoy the simple beauty in your bean... or in whatever you're eating and drinking.
- Sweetbreads, Shortcake, Shortbread
[Food-and-Drink] A short tutorial on the difference between sweetbreads,
shortcake, and shortbread, from our resident Shortbread
Lady, Ann Z. of the Vermont Shortbread Company.
- The Origin of Shortbread
[Food-and-Drink] Like many traditional desserts, shortbread has been with us
for centuries. Ancient records trace this simply prepared, yet
rich and satisfying sweet cookie as far back as Medeival
and Elizabethan Times.
- Are You a Foodie?
[Food-and-Drink] When was the last time you gazed at a brightly colored carrot with its green leafy top attached; a perfectly grilled steak that you cooked outdoors; or the ultimate slice of apple pie?...
- Epiphany and World Peace in a Cereal Bowl: The Law of Attraction at Your Breakfast Table
[Self-Improvement:Attraction] I just had an ah-ha - one of those moments of enlightenment that serves as proof that I've successfully modified the way I think and see in recent years. Oh yeah, and world peace begins at the breakfast table!
- Words as Gifts: Seven Ideas for Meaningful Holiday Giving
[Home-and-Family:Holidays] Here we go again; another frenzied season of consumerism is upon us. If you’re looking for ways to spend less and give more, consider a gift of words this year.
- Six Tips for Cleaning Up Your Article Boo-Boos
[Writing-and-Speaking:Writing-Articles] Do you check and recheck your articles over and over again for errors and misspellings? Your content may be sexy, but grammar errors and misspellings kill the article mood just as fast as bad breath can kill a kiss.
- Five Tips for Unlearning the Beliefs That Don't Serve You
[Self-Improvement:Positive-Attitude] Building a successful small business is about more than positive thinking. What learned beliefs do you hold that are not serving you or your business?
- How I Ditched My To Do List: You Can Too!
[Self-Improvement:Goal-Setting] Is your to-do list dragging you down? Are you frustrated about what you don't accomplish during the day? Consider chucking the to-do list for a day and making a to-be list today.
- Be a Jerk - And Watch Your Business Grow!
[Writing-and-Speaking:Writing-Articles] Who doesn't want business visability, increased revenue, and expert status in their field? Be somebody - write articles!
- Boundary Setting for the Home-Based Small Business Owner
[Home-Based-Business] Do you feel like you're never off duty? Are you a home-based business owner who finds the line between business and personal life blurred? Chances are, if you're having problems setting boundaries in your business; you're probably not being clear about your personal boundaries either. Fuzzy boundaries lead to unfocused business practices. Nip them now.
- Can Barter Help Increase Cash Sales and Visability for Your Small Business?
[Business:Sales] Have you ever considered trade instead of cash for your company's product? If so, does the thought of not receiving cash for your product scare you? Does keeping track of who owes whom feel like a big administrative hassle? Joining a barter network has helped increase cash sales and visability for my businesses. Can it help yours?
- Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity!
[Business:Small-Business] Have you ever thought about contracting work or trading work with friends? You just know your best friend, Jill, would be the perfect person to write copy for one of your clients? Or that John will give you tickets to the theater if you do one small copywriting project for him? Preserve your friendship AND your business reputation by following these simple tips.
- Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)
[Writing-and-Speaking:Technical-Writing] Releasing a new version of your software? Developing a new product that needs a great user manual? Who needs a writer; you can do the job with your existing staff, right? You might be able to pull it off, but I'm willing to bet you'll be happier with the results and ultimately save money if you hire a technical writer at the start.
- Copywriting 101: Exclamation Point, Friend or Foe?
[Writing-and-Speaking:Copywriting] Have you become addicted to multiple exclamation points in your prose because you feel SO passionately about your marketing message? If so, it's possible you suffer from exclamation pointitis, a highly curable disease of the newbie copywriter. Never fear, help is here. Use these tips to break the habit and to create sophisticated copy that grabs readers' attention quietly and elegantly.
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