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Andrew Johnston - EzineArticles.com Expert Author

Andy Johnston is an Emmy-winning marketing and creative consultant who has successfully transferred his broadcast experience into the corporate communications arena. Over the past 25 years he has delivered innovative strategy and results for major clients such as Intercontinental Hotels Group, Hyundai, Popeyes, The Coca-Cola Company, Hitachi, Arby's, General Electric, and Kimberly-Clark. As a professional communicator, Andy Johnston is known for his energy, creativity and his unique ability to discover the key results that ... [More]

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Rude Questions You Must Answer Before Your 2010 Strategic, Marketing & Leadership Planning
[Business:Strategic-Planning] Every change begins with questions and answers. If you never ask the tough questions - nothing positive happens. Here are 15 rude questions that most people don't have the courage to ask. To grow your business and generate positive change you need to know the answers. Make them a part of your strategic planning.

Do You Know What You're Doing? Develop a Sales Action Plan That Drives and Manages Results
[Business:Sales] Selling your company's products and services has become very complicated. Customers demand information, benefits and tangible value, not hype and sales pitches. How healthy are your sales efforts or the team you manage? This tool is designed to help you focus your priorities and begin to formulate a Sales Action Plan that will showcase your products and services in ways that customers will value and buy again and again.

How to Maximize Your Sales Call Results - Can You Answer the Burning Questions?
[Business:Sales] Cut through the paranoia. No matter how well you or your department is selling there are always doubts and burning questions. How well are you really doing and how can you increase customer response and sales? This powerful Self-Evaluation Tool helps you or your team to focus on the key experience of doing business with your organization. Here's how to evaluate your sales calls and improve your sales rate.

Make a Successful Career Change - Strategies & Tips For Starting a Consulting Business
[Business:Consulting] Consulting is a way to be paid for what you know and not for just what you can do. Take your expertise, experience and know-how and transform them into a consulting career. Here are strategies and tips for making an informed decision and taking the first steps towards a successful career change.

Effective Marketing Protects Existing Customers From the Competition - Who's Stealing Your Business?
[Business:Marketing] How often do you market to your existing clients? You can't afford to market less than the competitors who are trying to win the business. Here's how to market so your customers value all your company offers and give you 100% of the available business that you are qualified to provide. Market to make them 100% Sold!

Corporate Branding - How to Develop a Strategy and a Compelling Identity - Create Your Own Brand Kit
[Business:Branding] What is a Brand? How do you develop a compelling identity and the strategy to support it? Here's the basic thinking behind analyzing your business, how customers think about your products or services and how to motivate them to do business with you. It makes you smile and it makes you think.