Andrei Smith - EzineArticles.com Expert Author

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The Favicon, an Untapped Image Promotion Trick - Animated Favicons?
[Internet-and-Businesses-Online:Web-Design] A favicon is that little image that most browsers display on the address line and in the favorites (bookmarks) menu. A favicon is a Windows ICO file. An ICO file is actually a repository of bitmap like images. But you probably knew that. Did you know that you can have animated favicons?

The Favicon, An Untapped Image Promotion Trick - Best Practices
[Internet-and-Businesses-Online:Web-Design] In this article I will try to present all the essential best practices needed to understand and properly utilize the little-known marketing power of that tiny icon named the favicon.

How to Roll New Business Your Way with Promotional Merchandise
[Business:Marketing] This article will demonstrate the immense power of promotional merchandise advertising and will give you real life tips on how to chose and use promotional items.

Tips for Staying in Constant Contact with your Clients - Effective Opt-in Forms
[Internet-and-Businesses-Online:Email-Marketing] In this article we will discuss one of the most underrated steps in building a successful email marketing campaign - the sign-up form.

Successful HTML Email Marketing Campaigns and Lotus Notes Issues
[Internet-and-Businesses-Online:Email-Marketing] HTML email breaks in a wide variety of email inboxes. Lotus Notes is notorious for the way it handles HTML emails and Multi-Part MIME. In this article, I'll show you what to do.

Why Do Startups and Small Companies Need to Attend Trade Shows?
[Business:Small-Business] In this article, I will show you why tradeshows are very important for startups and small businesses. I am writing this from my own experience, as someone who worked on designing trade show booths, actually set up trade show displays, worked the tradeshow floors as an exhibitor and as a visitor.

301 Redirect - The SEO Way to Rename or Move Files or Folders
[Internet-and-Businesses-Online:SEO] In this article I will discuss page redirection techniques, what works and what to avoid.

Link Popularity and PageRank (PR) Misconceptions and Facts
[Internet-and-Businesses-Online:Link-Popularity] In this article I'll try to demystify Link Popularity and PageRank, or PR, clarify some common misconceptions and tell you how things work, in plain English, with facts and examples.

Email Marketing the Easy Way
[Internet-and-Businesses-Online:Email-Marketing] What is email marketing, why can't I just do it myself, what to look in an email marketing company, which email marketing company to use?

A Practical Guide to Meta Tags - Name or HTTP-Equiv?
[Internet-and-Businesses-Online:SEO] When I first started studying META tags and took a closer look, my first question was why some pages use the META NAME format, while others use META HTTP-EQUIV for the same stuff. Here is the technical explanation of the difference between the two formats. Afterwards, I'll try to translate this into English.

Get Indexed by Google's Googlebot Right Away, the Right Way
[Internet-and-Businesses-Online:SEO] This article will try to teach you all the basics necessary to achieve consistency and persistency in Google, starting with the very basic step: getting indexed by Googlebot, Google's indexing robot.

Everflux - Google Phenomena Explained
[Internet-and-Businesses-Online:SEO] What is Everflux? Can we control it? Should we control it? Will Google lose my website? This article attempts to answer some of these questions.

The Robots Text File Or How To Get Your Site Properly Spidered, Crawled, Indexed By Bots
[Internet-and-Businesses-Online:SEO] So you heard about someone stressing the importance of the robots.txt file, or noticed in your website's logs that the robots.txt file is causing an error, or somehow it is on the very top of the top visited pages, or, you read some article about the death of the robots.txt file and about how you should not bother with it ever again. Or maybe you never heard of the robots.txt file but are intrigued by all that talk about spiders, robots and crawlers. In this article, I will hopefully make some sense out of all of the above.

How to Make Sure Your Site Gets Properly Crawled and Indexed by Robots
[Internet-and-Businesses-Online:SEO] In this article I will discuss the importance of having your website structured properly, the importance of using the old fashioned hyperlinks versus the modern Flash menus, scripts and extensions and provide you with a very simple and free tool that will allow you to see your site in a similar fashion most indexing robots do.

404 Page Not Found - A Marketing Secret
[Computers-and-Technology:Personal-Tech] This article will explain a very simple but efficient technique of using a "404 page not found" error page to actually keep the visitors on the site.

Are Meta Tags Dead? Should My Page Have Meta Tags or Not?
[Internet-and-Businesses-Online:Web-Design] This article will touch on the basics of Meta tags and the myth of the Meta tags being dead.

DNS Propagation Explained - or Why You Have to Wait the 72 Hours
[Internet-and-Businesses-Online:Web-Hosting] DNS can be tricky, especially when first registering a domain name or transferring your website to a web hosting provider. The strangest things can happen that would lead you to believe that your new web hosting provider is at fault. This article will show you why 99.99% of the time the Web Hosting Provider is not to blame and why you really have to wait 72 hours for propagation to take place.

How to Reduce Spam - Simple Common Sense Techniques
[Internet-and-Businesses-Online:Spam-Blocker] This article will touch on very basic common sense techniques that can efficiently reduce the amount of spam. This article is particularly useful for all those who intend to start an e-commerce business, or just put up a website, for fun or profit.