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Amit Kumar Chatterjee - EzineArticles.com Expert Author
A first generation IT professional - I started my IT (it used to be called EDP those days) with punched cards and Mainframe computers. COBOL was the language everybody loved. Mainframes and Mini Computers were the only variety of computers known. Over the years - I have witnessed progress of PCs, Networks, Unix, Internet and e-commerce. Of all these developments what fascinates me most is the Internet - not because of the technological
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- What Kind of Web-Site Suits Your Business?
[Internet-and-Businesses-Online:Web-Design] Planning is an essential element of website design that many designers fail to recognize. Before starting actual design work, you need to work out - why the website is needed, how does it serve organizational goals, who are its target audience etc. Based on this exercise - define your requirements, examine various alternatives and then decide on a plan of action.
- Why Trade Fairs Are Important For Export Marketing
[Business:International-Business] Trade fair, one of the most reliable and popular export marketing tools of pre-Internet days remains as much relevant and popular today. The article explores reason for such popularity and how best to use it for export marketing.
- Reaching Buyers With Effective e-Mail Communication
[Internet-and-Businesses-Online:Email-Marketing] Having quality products at competitive price is not enough to secure business deals through internet. Communication plays a very important role in e-commerce as that is the only way your customer can assess you in cyberspace. This article discusses acceptable style and content for effective e-mail communication
- Improving Visitor-to-Customer Conversion Ratio - Few Interesting Facts
[Internet-and-Businesses-Online:Internet-Marketing] Proper understanding of web surfer behavior is extremely important in any web marketing strategy. Fortunately, considerable information is now available from years of research. Using this nowledgebase
is certain to bring more success in your marketing drive.
- Banner or Pay-per-Click - Which On-Line Advertisement Suits Your Business?
[Internet-and-Businesses-Online:Internet-Marketing] Banner advertisement is an old and trusted on-line advertisement medium. It still retains significiant relevance in todays' Pay-per-Click (PPC) dominated on-line advertisement world. The article explains how banner advertisement works and where its still relevant.
- Market Research - Identifying Key Markets for Export
[Business:Marketing] Selecting and prioritizing target markets is a key success factor in international business. Lack of proper planning and market research may squander marketing drive and lead to severe business loss. The article presents basics of market research for exporters with special focus on India
- Trade Leads - How To Use Them Profitably
[Business:Marketing] Trade leads are very important source of new business. An understanding of who posts trade leads, why and how to use these profitably is extremely important for any business. This article contains an objective assessment of trade leads and tips on how to make their best use.
- Finding Overseas Buyers - Is it Easier Now ?
[Business:Marketing] Marketing is one of the most important success factors in any business. Its also one of the most formidable challenges that any business has to face. The task becomes even more complex when buyer and seller reside thousands of miles apart in different countries who may not meet each other in their entire lifetime. However, with advent of Internet, there's an inexpensive yet powerful medium to find overseas buyers.
- Attracting Customers to Your Web-Site
[Internet-and-Businesses-Online:Site-Promotion] Design and promotion go hand-in-hand to make a web-site successful. For business web-sites - professional look is not enough unless potential customers visit it. This articles describes various ways of promoting a web-site
- Exporting to Overseas Retailers - Are You Ready ?
[Business:Marketing] Internet has ushered in major changes in traditional supply chain by bringing producer and consumer closer - pushing out middlemen. Instead of channelizing your export effort through buying agents and wholesalers - exporters should now concentrate on contacting retailers directly. This article discusses what it takes to be successful in marketing your products to overseas retailers
- More on Letter of Credit - Closer look at some Key Terminology
[Finance:Credit] Explains key terminology associated with letter of credit - perhaps the most popular payment method in international trade
- 10 Elements of a Successful Web-Site
[Internet-and-Businesses-Online:Web-Design] A successful web-site is one that is capable of attracting quality visitors and retain them. Though there are great varieties of web-sites - a few features are common in all
successful web-sites. This article identifies 10 such features.
The core of
this attractiveness is its content. However, only content
is not enough - just as a good product needs good packaging
a successful site needs elegant presentation and promotion.
- Letter of Credit - How to Secure Your Payment, Beware of Potential Traps in L/C Payment
[Finance:Credit] Letter of credit (L/c) is a popular payment method for
export import trade. Being bank to bank payment - L/c is
widely perceived as very safe. However, there are certain
precautions that every exporter should take to safeguard
L/c payment otherwise even this safe payment method may
turn to be a nightmare.
- How Escrow Service Helps in Export Import Trade
[Internet-and-Businesses-Online:Ecommerce] On-line Escrow service is a new breed of payment option for
export import trade. Besides being cheaper than conventional payment options like Letter of Credit - it has special safeguards for both buyer and seller. The article describes how
escrow service can help small and medium enterprises in international trade
- Designing Search Engine Friendly Web-Site
[Internet-and-Businesses-Online:Web-Design] Business web-sites are meant to help in sales. It should not
only look good but be able to rank high in search engine
result. A few steps in the initial days ensure that search engine robots visit the site regularly.
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