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Adrian Jock - EzineArticles.com Expert Author
Adrian Jock is the Founder & CEO of ADS MARKET Ezine Advertising Network. Adrian wrote many articles and ebooks about ezine advertising (such as the "Ultimate Guide to Solo Ads" and "How to Avoid the Spam Filters") and he publishes more newsletters (such as "Ezine Advertising Info Newsletter", "Ad Co-ops News Ezine" and "Internet Marketing Tips & News Ezine" - also known as the "Worst Newsletter in the World").
[View Adrian Jock's Extended Author Bio]
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- Solo Ads - 9 Common Mistakes Made by Advertisers
[Internet-and-Businesses-Online:Ezine-Publishing] Solo ads are powerful advertising tools. However, any tool has its own limits and if you don't know how to properly use it, then it won't help you to achieve your goal. Today's article reveals some of the most frequent mistakes ezine advertisers make.
- Ezine Solo Ads vs Safelist Solo Ads
[Internet-and-Businesses-Online:Ezine-Publishing] When it comes to Internet, a global network, usually it is quite hard to know whether something is legal or not. Why? Because the laws are different. What is legal in your country may be illegal in my country. However, in this particular case we can say without making a mistake that ezines and safelists are legal. Both of them are opt-in and people can opt-out at any time.
- The Best Newsletter For Your Ezine Advertising Needs
[Internet-and-Businesses-Online:Ezine-Publishing] The success of an ezine advertising campaign depends very much on you. It depends on the product or service you choose to promote, on your ad copy, on your landing page, etc.
- Solo Ads - How to Test the Subject Lines
[Internet-and-Businesses-Online:Ezine-Publishing] Solo ads are the most powerful ezine advertising tools, but any ezine advertiser or email marketer has to know that a poorly written subject line affects dramatically the result of an advertising campaign. Today's article shows you a simple method for testing solo ads subject lines, in order to avoid the unwanted and unpleasant failure of your email marketing campaign.
- When Article Marketing is a Waste of Time
[Writing-and-Speaking:Article-Marketing] There is no doubt that article marketing is one of the best free internet marketing strategies. Today's article reveals how a great and useful article can get you nothing if you don't take care.
- The Detail That Can Ruin Your Solo Ads Advertising Campaign
[Internet-and-Businesses-Online:Ezine-Publishing] Attention grabbing headline, interesting solo ad, no words or expressions that trigger the spam filters, high converting landing page, great product. It's not easy, I know, but you can do it. However, if a small detail is overlooked, then your promising solo ads advertising campaign may be ruined in seconds. What may be that nasty "bug"?
- The Most Effective Form of Free Ezine Advertising
[Writing-and-Speaking:Article-Marketing] Some ezine publishers offer free ezine ads to their subscribers. The bigger the readership of such ezine, the more ads - which means the less chances for your own ad to be noticed in a sea of advertisements. The smaller the readership, the less potential prospects for you. Conclusion? This model cannot be the most effective form of free ezine advertising ... We have to find out something else ...
- Solo Ads - Agony, Ecstasy, Or Nothing?
[Internet-and-Businesses-Online:Ezine-Publishing] Solo ads advertising is the most effective form of ezine advertising but it has the same risk that all the other types of advertising have: no one can really guarantee you that you'll get the results you expect. If you don't prepare carefully your advertising campaign, the failure waits for you just around the corner. So basically you have three options ...
- Internet Marketing - The Secret Behind the Earning Claims
[Internet-and-Businesses-Online:Internet-Marketing] If you didn't land yesterday on the wonder planet called the Internet, it's impossible not to have seen a lot of testimonials, headlines or calls to action that contain earning claims similar with this one: "Using this great marketing system I made $x,xxx last week." Many sales letters even show you some proofs of earnings like screen captures taken from seller's or members' PayPal accounts.
- Twitter Marketing - Don't Miss the Target
[Internet-and-Businesses-Online:Social-Networking] Many internet marketers didn't get yet a simple fact: email marketing and Twitter marketing have some similarities and one of them is that a tweet is like an email subject line. If almost every email marketer knows already how important is a subject line in email marketing, many Twitter marketers didn't understand yet that the text of a tweet has the same importance in Twitter marketing.
- Boost the Open Rates of Your Solo Ads With Emotional Headlines
[Writing-and-Speaking:Copywriting] Solo ads that are just advertisements don't get good results. Why? The average Joe doesn't like ads but entertainment and related things. Today's article reveals how emotional copywriting can help you boost the open rates of your solo adverts.
- Selling is a Puzzle
[Internet-and-Businesses-Online:Internet-Marketing] A few days ago I got from an advertiser an order for a solo ad. I read the ad and then I clicked on the customer's link in order to be sure that it works and to check the landing page. Guess what? The landing page contained nothing but a registration form where you could sign up and join the program the advertiser promoted. A typical mistake many internet marketing newbies make: taking out a piece from the whole puzzle and expecting everything to work fine.
- What is the Best Directory of Ezines?
[Internet-and-Businesses-Online:Ezine-Publishing] Many ezine advertisers are looking for directories of ezines. Why? Because they think that they can find all the information they need in one single place and they won't waste too much time finding an appropriate offer for their ezine advertising needs. In theory, this is a good approach.
- Losing Money With Free Advertising
[Internet-and-Businesses-Online:Forums] "If I don't invest any money in advertising, then I can't lose money." Actually you can! Today's story tells you how, so that next time you won't lose money again with free advertising. Now let's get straight to the point and let me give you an example from the real world ...
- Email Marketing - Spam Filter Triggers & Parrots
[Internet-and-Businesses-Online:Email-Marketing] Many internet marketers know about the spam filters threat. However, it is really surprising to see that besides the less experienced marketers, even many people known as internet marketing experts don't have a clue on how to deal with spam filter triggers properly. Today's article tries to wake you up and take you from the amateurs crowd to the next level.
- Ezine Advertising - Questions and Answers
[Internet-and-Businesses-Online:Ezine-Publishing] Ezine advertising works, but only if you know how. A tool is never at fault if you don't know to use it ... Today's article offers a mini-guide for all ezine advertisers who want to understand some simple but many times overlooked principles of advertising in ezines. For an easier understanding, these principles are presented using a Q & A format...
- The Easiest Way to Write Ezine Ads
[Writing-and-Speaking:Copywriting] There are many people advertising in ezines, but not everyone is a copywriter. The question is...Can a good advertisement be written without too much knowledge and effort, and without spending money on copywriting services? The purpose of this article is to help you discover a simple and efficient method for writing ezine ads.
- Solo Ads and Aliens
[Internet-and-Businesses-Online:Ezine-Publishing] Most probably you're wondering what is the connection between solo ads and aliens. I've been in your shoes too until I found the SECRET.
- Prerequisite Steps For a Successful Ezine Advertising Campaign
[Internet-and-Businesses-Online:Ezine-Publishing] Simplistically speaking, it's easy to establish what the target of an ezine advertising campaign is: success. It's understandable, no one plans to fail. But are you ready to succeed? The first step is to get rid of illusions ...
- An Overlooked Way of Improving Your Ezine Ads
[Internet-and-Businesses-Online:Ezine-Publishing] When it comes to ezine ads, it's easy to notice that almost all advertisers focus their attention exclusively on the text of the advertisement. It's not bad at all to focus on the wording. Great headlines and calls to action are essential for the success of your ezine advertising campaign. However, is that all?
- Some Solo Ads Scream "Delete Me"
[Internet-and-Businesses-Online:Ezine-Publishing] If you want to improve the results of your solo ads advertising campaigns, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: Delete. The purpose of this article is to help you discover such reasons.
- Ezine Advertising - The Truth About Responsive Lists
[Internet-and-Businesses-Online:Ezine-Publishing] I have always wondered what some ezine advertisers understand by "responsive list." A newsletter where any ezine ad written by any newbie who promotes any "business opportunity" will end up returning the expected result? Hmm.
- Ezine Advertising Myths
[Internet-and-Businesses-Online:Ezine-Publishing] The freedom of speech, the lack of education plus the others' herd instinct create some monsters ... the myths. It is said "A fool throws a stone into a lake and twenty wise men can't stop the ripples." Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could...
- How to Get the Most Out of Your Solo Ads
[Internet-and-Businesses-Online:Ezine-Publishing] Solo ads advertising is the king of ezine advertising but very few advertisers know how to get the most out of it. Warning: sitting there, doing almost nothing and expecting the results to come will never ever make anyone successful. If you're willing to understand this basic principle and you're willing to forget all hype used to grab newbies' attention (and their money), then keep reading this article.
- Ezine Advertising Doesn't Work - Really?
[Internet-and-Businesses-Online:Ezine-Publishing] Some newbies noticed (or just heard many internet marketers talking) that article marketing is a powerful way of getting free traffic to their websites. And these newbies suddenly started writing ezine articles, irrespective of their knowledge (or lack of knowledge) of the topic they were writing about. Unfortunately, most of the article directories editors are not experts in their niche, but only in their directory publishing guidelines. What's the result? Many articles flood the market, but their quality is not always as expected. Let's explore the ezine advertising niche and see what readers may "learn" from some writers.
- What is the Best Type of Online Advertising?
[Internet-and-Businesses-Online:Internet-Marketing] This article helps you find the answer to a question asked so many times on various online forums: "What is the best type of online advertising?" Before talking about advertising you have to make sure that you offer a good product or service and you have a good landing page. Otherwise, no advertising will be good for you.
- Ezine Advertising Sins Revealed
[Internet-and-Businesses-Online:Ezine-Publishing] Ezine advertising is a powerful advertising tool that has been used by internet marketers since the early days of the Internet. Unfortunately, in their money rush some ezine publishers and ezine ad co-ops owners forgot essential words such as honesty and professionalism and gave a bad name to this popular form of advertising. The purpose of this article is to reveal the biggest sins, in order to help you identify and avoid the sinners.
- Free Solo Ads - Stop Lying to Yourself!
[Internet-and-Businesses-Online:Ezine-Publishing] A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters. The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ezine ad space, but not in solo ads. You don't have to be an expert in ezine advertising to know that solo adverts are the best ezine ads, so I asked that lady what was the mystery behind her strange approach. When I read the answer I couldn't believe it: "There are a lot of places where my solo ad is published for free, so why should I pay for it?" So I decided to write this article in order to help a lot of newbies who think the same.
- Tips For Solo Ads Advertisers - A Reader's View
[Internet-and-Businesses-Online:Ezine-Publishing] Solo ads advertising is a great marketing tool for promoting a business or a product online or for building your own mailing list. The same like for any other marketing tool, one of the keys to a successful advertising campaign is to find out how the prospects think and what they are looking for, and then to meet their expectations. The purpose of this article is to give you an idea on how a solo ads reader thinks and what he doesn't like to see.
- When the Top Sponsor Ads Are Better Than the Solo Ads?
[Internet-and-Businesses-Online:Ezine-Publishing] I can hear everybody laughing, "Wow! A joke about ezine advertising!" Actually it is not a joke and if you focus for a few minutes you'll understand the whole point. Despite the fact that usually the solo ads are getting much better results than the top sponsor ads, in some cases the practice contradicts the theory.
- Ezine Ads: the Spam Filters Threat
[Internet-and-Businesses-Online:Ezine-Publishing] No matter what type of ezine ads you choose, no matter how good your ezine ad is and no matter how good the product/service/program you promote is, you always have a powerful enemy: the SPAM FILTERS. If you don't know how to avoid these filters then the email containing your ezine ad may be sent to the intended recipient's Spam folder or even deleted at the server level.
- Email Newsletters Deliverability Tips
[Internet-and-Businesses-Online:Ezine-Publishing] You may be a very good newsletter publisher in your niche and you may publish only great content ... Everything is in vain if your emails don't arrive at the intended recipients. Content is king indeed, but you must make your best efforts to deliver it properly to the subscribers who are waiting for it. Discover "Six Golden Rules" that will help you increase the deliverability rate of your email newsletter.
- Newbies Rules of the Road For Making Money Online
[Internet-and-Businesses-Online] Are you a newbie and you don't know where to start? Don't be afraid and don't be ashamed. You're not the only one and no one was born expert.
- Content Theft - 4 Simple Steps For Protecting Your Copyright
[Legal:Copyright] Since we're not living in a perfect world, unfair and unpleasant things happen every day. If you're an ezine articles author, content theft is one of these unpleasant happenings. How to fight against it and how to protect your copyright?
- Twitter - Common Marketing Mistakes
[Internet-and-Businesses-Online:Social-Networking] Many internet marketers join Twitter for the purpose of promoting their products, for building their mailing lists, for keeping in touch with their customers or prospects, etc. Nothing wrong so far ... However, if you don't take care HOW you use Twitter, you may just waste your time or even worse ... you can even damage your reputation.
- Mailing Lists - Single Opt-In Vs Double Opt-In is a Real Controversy?
[Internet-and-Businesses-Online:Ezine-Publishing] From time to time, single opt-in vs. double opt-in controversy appears again and again. Single opt-in advantage: the rate of conversion from prospect into subscriber is higher than in the double opt-in case. Therefore you will have more subscribers on your mailing list and your profits may be higher.
- Ezine Advertising - What is the Best Ezine to Advertise With?
[Internet-and-Businesses-Online:Email-Marketing] When it comes to ezine advertising, one of the questions frequently asked by newbies is "What is the best ezine to advertise with?" If you check the responses they get, you shouldn't be surprised seeing that usually the potential advertiser asking that question never gets the answer he needs. Why is that?
- Ezine Classified Ads - Copywriting Guide For Newbies
[Writing-and-Speaking:Copywriting] Many newbies can be heard saying, "I don't need to write my own ezine ads. My guru provided in the members area all the ads I need." If you don't want to remain a newbie for the rest of your life, then stop being a copycat...
- Short Ad Tracking Guide For Ezine Advertisers
[Internet-and-Businesses-Online:Ezine-Publishing] If you're an ezine advertiser who doesn't use an ad tracker, you're just a blind advertiser. You don't know what really happened when the final result is not the one you expected. It's not difficult to use such a tracker, but how you analyse the results? Let's see some basics ...
- Are Solo Ads Really Better Than Ezine Classified Ads?
[Internet-and-Businesses-Online:Ezine-Publishing] I read many materials (EzineArticles, forum or blog posts) about ezine advertising and one conclusion is always emphasized: solo ads are definitely better than ezine classified ads and that's why ezine advertisers should avoid the classified ads. There is some truth in this conclusion, but there is also a big misunderstanding.
- Does Ezine Advertising Work?
[Internet-and-Businesses-Online:Ezine-Publishing] The truth is that ezine advertising doesn't always work. If you're a copycat who copies some ezine ads that thousands of other people already blasted to readers until these readers became exasperated seeing again and again the same ad, I have to disappoint you: this type of advertising is not for you and it does not work like this.
- How to Avoid the Failure of Your Solo Advertising Campaign
[Business:Marketing] Despite what your guru may tell you about how easy is to get a nice profit by simply copying and pasting a prewritten solo ad found in the members area of the program you just joined, the reality is totally different. No one ever became wealthy by doing almost nothing (copying & pasting some solo ads). Not even your guru!
- Ezine Advertising - Good Or Bad Days?
[Internet-and-Businesses-Online:Email-Marketing] The global crisis influenced also the ezine advertising. Anyone subscribed to more ezines can see that those days are bad days for ezines publishers. But how are those days for the advertisers?
- Ezine Advertising - How to Write Better Ezine Ads
[Internet-and-Businesses-Online:Email-Marketing] Two methods for writing better ezine ads are 1) Read other advertisers' ads and 2) Ask other people to comment your ezine ad in order to see what they like and what they don't like. Let's look at an ezine ad and comment it!
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