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- Email Marking - An Hour a Day by Jeanniey Mullen and David Daniels by Richard Stooker
This book is a handy and useful guide to incorporating email into the marketing mix for a small or medium sized business. Small entrepreneurs can also use some of the information. - Book Review - The Accidental Billionaires by Ben Mezrich by Daniel Breedlove
Ben Mezrich's latest book is based on the lives of Mark Zuckerberg and Eduardo Saverin, the founders of Facebook. The two Harvard students created the website in their dorm rooms after meeting each other and forming an unlikely friendship. They soon found out that with fame and money comes girls and scandal as Zuckerberg is sued at least twice, even by his own friend. The Accidental Billionaires is a true success story mainly about Mark Zuckerberg who is worth an estimated 15 billion dollars today. This book is a must-read! - Steal This Book! By Harlan D Kilstein Ed d by Richard Stooker
Harlan teaches by example -- he stole the title of this book from Abbie Hoffman. A highly successful copywriter, he's generously inviting other copywriters to steal from him to write their own successful sales letters. - The Best Principles of Management by Richard Okere
When they were planting the Toyota seed many years ago, they knew what would appeal to our senses. They had a plan to get just that from us. Then, they emerged with fourteen strong management principles to take the plan right to us and to get all of our attention. - Effective Email Marketing by Herschell Gordon Lewis by Richard Stooker
Herschell Gordon Lewis is a longtime, well-known copywriter and writer about copywriting. He's the "God" of the catalog writing industry. In this book he turns his attention to the subject of email. - The Trusted Winning Strategy by Richard Okere
For those who have imbibed quality as an indispensable lifestyle, Jack Welch just becomes too captivating to push away, even for a second. And for a man who hyas become so addicted to success, a treatise on winning in life and in business becomes a passion that can't go wrong. - How Successful People Think - A Review by Bob Mason
Do successful people think differently than unsuccessful people? John C. Maxwell thinks so and has written another book, based on the premise that successful people have one thing in common -- how they think -- and that anyone can learn that skill. - Book Review - The Customer is Bothering Me! by Judith Pearson
No matter what business you're in, it's a sure bet: You have customers. It's also a sure bet that they will bother you, or someone on your staff, with their problems and complaints. - Project Governance by Ralf Muller by Lindsay Scott
A night to read and some real practical solutions to implementing governance in your organisation - either at portfolio, programme or project level. "Project Governance" from Ralf Muller is a little misleading as it doesn't just cover project level governance. Starting at the corporate level, with academic theory, the book soon moves onto programme and project governance taking into account different organisational models. - Women Want More - How to Capture Your Share of the World's Largest Growing Marketing by Letitia Wright
The authors spent more than two years researching what women want. What they want for themselves, their families, and friends. This book is about how your company can develop and market their products and services to serve the wants and needs of the world's most demanding consumers- women. - Book - Success Mapping - Achieve What You Want Right Now! by Letitia Wright
The purpose of success mapping is to help you focus on exactly what you want to accomplish. In a world of constant distraction, mastering a strategy to stay on task is important to all business owners. - Book - Go For No! Yes is the Destination, No is How You Get There by Letitia Wright
This book is a quick read with short chapters, there is no time for you ADD to kick in. Many of the chapters have a cliffhanger which makes you want to read on. This is a fictional story set to teach the authors business philosophy. It also introduces motivation to the reader in a different way. - Book - Catapult Your Business to New Heights - Sure-Fire Strategies to Increase Profit by Letitia Wright
The author pin-points the reasons for business failure in the first few chapters. She also has a think about Stress. She is convinced that business owners allow stress to get to them, using the early death of her father at 53 as an example. This book is filled with exercises to make sure you get the point and figure out what you really want to do. - How to Set Up Your New Business by Letitia Wright
This book is a great reference book for all new small businesses. Everything you need is in easy to read chapters that are not over flowing with personal stories and information no one cares about. - Book - Starting Your Career As an Interior Designer by Letitia Wright
The authors cover lots of material for future interior designers who want to own their own business. The last chapter (11th) is about client management, so they are expecting the reader to move forward. If you want to know what the business is like, intern or work for free for an interior designer. - Crisis of Character - Building Corporate Reputation in the Age of Skepticism by Letitia Wright
We all know that one of the biggest problems the sales department has is getting your potential customers to believe that your products will do what you say they will do. They have to believe the services work as advertised to spend their money. - Book - From Concept to Consumer - How to Turn Ideas Into Money by Letitia Wright
This author comes in the been there/done that category. He has actually done what he writes about. Baker is an expert on product and market development and Far East manufacturing. He has had a role in developing products for Apple, Seiko, Polaroid and many others. - Review of Charles Handy's 'The Age of Unreason' (1989) by Michael G Pagan
This is a review of the great man's take on how business is changing and how our responses to those changes will shape the future. Most of us could well end up with portfolio careers and there will be very few jobs for life, a thought that fills some with delight and others with dread! - Summary of a Technique For Producing Ideas by James Webb Young by Avil Beckford
The ability to produce great ideas one after the other is a coveted skill in both work and life. For years, I have been using the process outlined in the 1926 book, "The Art of Thought" by Graham Wallas to generate great ideas. Recently, I learned about "A Technique for Producing Ideas" by James Webb Young, so I did a quick search on the internet to get additional information. - "Think and Grow Rich" - Enlightened Management Before Its Time by Po Mohone
Napoleon Hill, author of "Think and Grow Rich", thought that management and labor would raise their levels because of lessons learned from the causes of the Great Depression. Unfortunately they didn't. However, his insights still hold true and, hopefully, we can start to learn from them now as the same causes have resulted in this latest recession/depression. This article highlights some of Napoleon's enlightened management and leadership insights. - What Would Google Do? - An Audio Book Review by Alex Nesbitt
What Would Google Do?, by Jeff Jarvis, talks a lot about Google and what he believes makes it so successful. He draws on these ideas to form several hypotheses about the future rules of business, such as "give the people control and we will use it", "You don't create communities, but you can provide elegant organization", "the mass market is being replaced by masses of niche markets" and a number of other similar "Google Rules". What makes Google so successful? Are there lessons from Google that you can use in your business? - New to the Business Web? Save Time and Money! Read This Book Before You Build Your Business Website by Mike Nardine
You don't know anything about web design and don't have time to find out? Fine. But it's going to cost you money. Take a day and read this book before you throw your money away. - UNLV Men's Basketball Head Coach Offers a Practical Business Book by Lori Wilk
If you're looking for the connection between sports, integrity, passion, and business, the Xs and Os of Success: A Playbook for Business and Living is the book to read. Co-authored by Coach Lon Kruger, UNLV Men's Basketball Head Coach and DJ Allen, President of Imagine Marketing. - Stall Points - Most Companies Stop Growing, Yours Don't Have to - A Critical Book Review by Luvisha Clarke
Stall Points is an essential business book which is functionally valuable to companies of all sizes as well as students of business. Growth stalls are inevitable for most corporations. The length of the stall and the effect of the stall varies from one organization to the next. Strategic solutions are essential but must be used in an adaptive way - continually articulated and stress-tested to prove their current viability instead of being applied broadly and without continuous assessment of the results. - Donald Trump's and Robert Kiyosaki's Why We Want You to Be Rich - A Review by Dana Carmichael
When Donald Trump and Robert Kiyosaki meet in 2005, they quickly discovered they had much in common particularly their beliefs about Americas' economic state. Two of the common beliefs they share are: the rich are getting richer but America as a nation is getting poorer and the lack of financial education. - GMAT SELF Study Prep Plan by Jason B Cunningham
The best approach for using the GMAT Official Guide: The GMAT OG is a "must have" for everyone who intend to take the GMAT, but only if you use it the right way. Go through this book at the very beginning when you first start preparing for the GMAT. - The Magic of 80-20 Living by Kiaran Finn
Many successful business entrepreneurs attribute much of their success to the application of Koch's lessons, and this book is frequently quoted as being the most influential and favourite book in many a library. 80% of Crime appeared to be committed by 20% of criminals. 80% of carpet receives 20% of the wear! 20% of Insurance Sales Reps earn 80% of total commissions. You get the point. - ProBlogger - Secrets For Blogging Your Way to a Six-Figure Income Book Review by Trish Henao
Now, why would you listen to these two guys about such a topic? Well, they are two guys who started like other successful people who checked out blogging, did some research, tried it, made a plan, got serious and then kept tenaciously pursuing what they wanted. This book is a couple of entrepreneurs who share their stories and lessons of how they are making a living blogging. Plus they add some humor and fun to it too. - Book Review - Lincoln Speaks to Leaders by Linda Hancock
This book was written by two authors who each present a different perspective to the work which is sub-titled "20 Powerful Lessons for Today's Leaders from America's 16th President. Gene Griessman has performed in his one-act play "Lincoln Live" since 1990. His contributions to the book consist of words written in the first tense which are presented as though they came directly from Abraham Lincoln himself. The interesting twist is that he combines the history of Lincoln's day with events from modern day. - Inside the Magic Kingdom - A Review by Bob Mason
I picked up Inside the Magic Kingdom a few years ago on the promise of learning some of what makes Disney, and specifically Disney World, so successful. The book features a fictitious group of five managers who meet with a consultant named Mort. They meet at Disney World and Mort's agenda is to discuss seven keys that he feels are instrumental to Disney World's success. So as not to spoil it for you, I won't list the seven keys, though some of them I found very closely related to some of the principles of strategic planning in particular and leadership in general.
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