The home business web site is the show piece of your Internet business and it must perform like a shop unless, of course, it is one that offers advice rather than one earning income. In that case it should act like a library or reference book. If it is a niche site it may only sell one thing but the importance of this advice still applies no matter what its purpose.

Your home business shop represents your community, your success and your skills on show. How it looks and what it feels like is important to everyone who ventures in. So give them an experience they will enjoy. A thrill that will bring them back. And, if possible, a need to send their friends to you as well.

This is not difficult to achieve if you concentrate on making it the best site while earning money from home becomes your sole income. Your web site address must represent your home business, just like a shop does. Check out these features;

• Does it look right, are things properly displayed, are the fittings in order.
• Are the goods listed and easy to access?
• Does it offer plenty of choice.
• What of the lighting?
• Is there any glare or colors that hit someone in the eye?
• Can everything be seen on entry.
• Is there a site map?
• Does it have a poor color scheme?
• Does it deafen visitors with loud, unimpressive music or such that interfers with browsing?
• Is an audible message hard to understand and making little or no sense?
• Does audio and video play only when chosen by the customer or automatically?

Sites that appeal are well done, easy to navigate, simple in design and color and offer goods appropriate to the buyer's interest. Your best should display when the site opens and in web world this is done with words and design.

Use best words to describe your products. What is it that sets your home business apart and earns you a self employed home based income? It is surely the one item that whoever enters your store wants to buy, can't do without, and is well priced. That is your focus.

Presentation is everything and working from home requires skills and consideration for your visitor. Business sites that are overdone, hard to navigate, full of irrelevant material and too complicated do not work. Some are full of commercials and short on detail. Others are just short on everything.

The best sites are simple, straight forward and easy to look at. Psychedelic sites can send your visitor blind and racing away. Red or green font on black is definitely a no no.

So what makes a good work at home site? Let's examine the issues related to a bad site.

• Sites with dark backgrounds and dark writing are extremely hard to read.
• Small fonts and hard to see links are not the best.
• Inaudible messages can be a pain.
• Loud inappropriate music can send visitors running.

The things that will help:

• Get rid of clutter.
• Use a font color (black, red or brown on white are best) and easy to read size (3-4 is good).
• Links should be clear and in an appropriate place. If you cannot read them nor can anyone else.
• Hire professionals or seek advice from forums if you are struggling to get it right.
• Edit copy until it reads well and is to the point.
• Don't use unnecessary detail and, if need be, engage a copywriter to do the job for you.

All this is outside of SEO and advertising considerations because getting people to the site is useless if they leave within seconds. Your home business and income will succeed or fail on your presentation.

Remember color, ease of reading and a good atmosphere are extremely important. If you want to make money from home do it right.

Manage your site as though it is a shop where words mean everything. If you are offering several products they must be renewed as required. Make your home based income producing business the best it can be and you will attract the best and succeed.