Your Email List Building Approach

The money is in the list. Some say this isn't true while others declare it's only partly true. But haven't you noticed? You are in fact on the list of the person proclaiming that the former statement is not true. The truth is, almost everyone making money online these days own an email list. It's one of the key components in the quest for a successful affiliate marketing or online business experience. Once this list is built, it will be yours to utilize as you please: to make money (sometimes instantly), for charity or whatever. It's that useful and powerful.

How do you establish a list building system?

The three essential elements of list building would be:

• A Landing Page
• The Inducement
• The Confirmation Page

The Landing Page - Your opt-in page is the page where you send visitors. Why would you want to do this? Because it's the page where you "kindly" request their email address or other contact information. For this reason, you would want it to come across like a professionally constructed page, incorporating an easy-to-understand opt-in form. Another important aspect of this procedure is what some internet marketers entitle a "call to action". This means you encourage or sometimes persuade them to take action right away, which in effect implies opting-in or providing contact details.

Not embracing an effective "call to action" will lead to failure. Remember this is a specific message calling for action and if it is not done properly the visitor will not opt in.

An added bonus to your opt-in page would be to add video. Video helps in that it provides direct and ample information to the visitor in a short space of time. With video you can ask the visitor to opt-in several times without sounding redundant; even after the video is finished.

The Inducement - With so many cases of scam nowadays, people are reluctant to give their email addresses to any Tom, Dick or Harry. The inducement, sweetener, incentive or bribe if we may refer to it as such, must be appealing and enticing to say the least.

I cannot stress enough the notion that if you are to have individuals on your list, real value must be dispensed. You just cannot have people on your list merely to sell them stuff. And I'm not talking about sales pitches in the form of "free" reports. Have something that would be of serious value and benefit to your visitors. The following serves as examples:

• A valuable report - not a sales pitch
• Useful software
• Instruction videos
• Email preparation series

The Confirmation Page - Lastly, the opt-in confirmation page comes into the picture. Your subscriber would see this page after they opt in. It would do no harm to inject some worthwhile information on the thank you page. This gives the sensation of making the right decision; which in fact it is indeed so for both parties. It also initiates the path to building a long and meaningful relationship.

So it goes without saying that it's to your advantage and benefit to start building your list today. Once this list is built, you would be on your way to establishing a stable, long lasting business online. Whether or not this list becomes a license to print money will depend on your ability to nurture this list while always providing material of real value.