This Xowii review will explore, among other things, the details of the Xowii marketing plan, business model and positioning of this new energy drink company. Will management be able to navigate through this saturated industry fast enough to turn a profit? Or will they slowly peter out like most network marketing companies.

Xowii Market Timing
Xowii's market timing could be considered great by some. Consider the following. Since the introduction of Red Bull in 1997, the energy drink market has grown to $8 billion dollars in size and is expected to grow to $10 billion by 2010. However, despite the market growth Xowii, has some big competitors in the way including Pepsi, Coca Cola, and Anheuser Busch. In addition, market timing, is considered by many veteran network marketers as secondary to other factors. The precursor of success has much more to do with the management, product, and most importantly the marketing system to recruit distributors than anything else.

Xowii Product and Opportunity
Xowii is an energy drink featuring numerous antioxidants, low calories, and an appetite suppressant. On its site the drink is compared to red bull, monster, and rockstar energy drinks. Is the drink comparable? Maybe. The real question is whether the opportunity is comparable to other network marketing companies.

And the answer is Yes. However Xowii is definitely not the best opportunity available for the distributor or work at home professional. Why? At first glance, it looks like Xowii has put more time into product development than support for its distributors. Product development does not make up for a powerful distributor support system and marketing plan. This may be disastrous however only time will tell. Despite its obvious lack of distributor support, the company still has time to build out training and infrastructure for its future distributors.

Xowii Conclusion
Hopefully management consisting of Richard Kelly and Lloyd Little will be able to steer this company to profitability as well as make it profitable for distributors. Most often if the company turns a profit, the next challenge: company longevity. Management may decide the Xowii compensation plan however the distributors' marketing system will determine company longevity.