If you want online users to pay attention, stop offering them with complicated articles that are difficult to understand. These people will surely appreciate it if you make it hassle-free for them to get the information they need. So, ensure that all the articles you produce are simple enough. Here's how you can make that happen:

1. Keep it short. You don't need to use 1,000 words when you can explain your ideas using 500. You see, online users are pressed for time and if they see that you're trying to stretch out your content by using fillers, they'll surely move to the next article quickly. So, get straight to the point; tell these people what you want to tell them upfront.

2. Use simple terms. Unless you're writing for a scientific society, be content in using common terms to avoid confusing your readers. Why use "conflagration" when you can simply use "fire?"

However, if you really need to use highly technical terms or acronyms to better explain your ideas, make sure that you define them first using lay man's term before you use them on your content.

3. Make it scannable. Here's the truth; you'll be able to put smile on your readers' faces if you make your articles readable and easy to skim through. Don't worry as you don't need to do anything fancy to make this happen. Just make sure that your paragraphs are relatively short. They must not contain more than 5 sentences. Then, use subheadings that will help your readers figure out what your next paragraph is all about. Lastly, use number list (just like what I did in this article) if you're giving out tips and secrets.