Writing Email That Gets Read

People are bombarded daily with a myriad of emails every day. Your goal once you get someone to subscribe to your list is to get them to continue to stay subscribed, and to actually read what you are sending them. So, assuming your email even gets through all of those email filters, how are you going to make your subscribers want to continue to read what you have to say? There are seven different elements that will help you to write email that gets read.

Captivating Subject Line: The subject line must be captivating and grab your reader's interest, in order to draw them into reading the email. You don't want to lie or use any hype at all. Just make sure your subject line is something that you know will intrigue your reader.

There's a very thin line between creating a subject line that is captivating, and one that is deceptive. If you use deception, you are breaking the law. The CAN-SPAM Act requires that the subject line of any commercial email be honest. Therefore, using ploys, or outright dishonesty in your subject line can get you in hot water.

Your First Sentence: Your first sentence should be one that tells the reader who you are and establishes a connection. After all, you are trying to build a relationship with your readers. Your emails need to show that there is a real person behind them. Start by saying something you would say to a friend.

Use the Inverted Pyramid: What I mean by this is that you want to start your message with the essence of your message or promise of a coming benefit. So you want to write the most important information in your email at the beginning of the message, and the least important at the end of your email. Remember, your readers are very busy, and don't have time to wade through a bunch of meaningless jabber before getting to the point.

Write Only One Message: Don't fill your email with a bunch of different subjects and topics. Make sure you stick to one single message so that you can cause your reader to stay focused and not be distracted.

Most people don't read an email sequentially-especially a long one. They will scan it over, looking for things that interest them. If there are three or four different topics or subjects throughout your message, they may just get off the intended path, and read something else that won't take them to where you want them to go. You could end up losing all sorts of sales and commissions.

Give Value: Always give your subscribers something of value in return for their taking the time to read your message. This could be a free product, or a big discount on a product or membership, or some very useful information within the email message itself. This is very important because you will be building a relationship and trust with your readers.

Also remember to give more valuable, free content than product offerings. You don't want your readers to open your email, and always have a product offer glaring in their face. Nothing will cause your readers to unsubscribe faster.

The whole goal of sending emails to your readers is to get them to like and trust you, so when you do have a product to offer, they will be more than happy to whip that credit card out and purchase.

Show the Benefit: If you are sending an email to your list that is offering a product, it's not enough to just let them know about the product offer. You need to show them how the product will benefit them. A real easy way to do this is by stating the offer and following up with..."so that you can _________." Fill in the blank for whatever the benefit may be.

Call to Action: A lot of people that market by email go all out to create an excellent message that makes a good argument about the product or service they are selling. In the end though, when the subscriber is about ready to take the next step and purchase the product or service, the marketer fails to ask for the sale. You must have a call to action if you want your readers to do what the email was created for in the first place. If you want them to buy your product, tell them to "buy now." If you want them to sign up for something, tell them where and how to sign up. Including these elements in each email you write, will help your conversion rates to soar!

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