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This is #4 in the Work From Home in Your Underwear series. You can find the other 3 among my articles here on ezines or you can access them through my website, listed below.
Okey dokey, Work From Home in Your Underwear - Building Your List!
If you're considering getting into an online business and even if you are online to promote an offline business your list is the key.
Building a list of targeted prospects who want to hear what you have to say and are attracted to your opportunity is what will propel you to becoming a success.
How do you build a list?
Well that's the big secret that all the websites go on and on about. If your reading this you are a potential client. You're targeted because I am writing about something you're interested in. Working from home.
You are interested in my article because you have a problem, you don't know how to get started working from home by yourself.
The key that every single one of those "make money from home" websites and capture pages will tell you is that you have to use ATTRACTION MARKETING to get people to find you, trust you and sign up to be on your list.
We've already talked about the power of social media for this. Getting a large following on Twitter, Facebook and Linked In will improve your web exposure and you can drive those people to your site where you must give them something of value.
Mike Dillard, web marketing guru and, from what I can tell, a pretty descent guy, says that you must give them enough value so that when you ask them to buy, they feel compelled to do so. You want them to feel almost beholden to you for the value you've given them.
Now, not everyone will feel that way but there are some basic human psychological triggers that will cause people to buy what you're selling if they trust you and believe that what you're selling will solve their problem.
Take Mike Dillard for example. He learned, a long time ago, that people want to leave their crappy 9-5 jobs and have the freedom that comes from working from home. They have a problem: crappy job. Mike has the solution: a formula that will teach you how to work from home.
Mike will give you a ton of information for free when you sign up on his capture page or website. You put in your name, email and phone number and he will send you an email everyday until you hit the "unsubscribe" button. If you stay long enough, which has to be a good long time cuz Mike has a lot to share, you will eventually get re-sends. But once Mike has "captured" your name and email he will work your need to solve your problem over and over again.
In fact, Mike's business is so sophisticated and he so learned in this business that you will feel compelled to buy some of his products. He makes them very attractive and you want to solve your problem. If it's not going to cost you a ton, why not?
Even if you don't buy Mike's product for several weeks or months, eventually there is a good chance you will. Since his email system is automated he doesn't have to put any effort into engaging you daily. There is no cost to him to keep you on the list. It's a very clever way to keep you engaged and keep you on the list until one of those emails hits home, or you're at the end of your rope and you want his help, then he's got you.
That's the power of attraction marketing. Build the list, engage the list, keep the list informed, hit them again and again and again until they buy.
Next up in the series is another of Mike's "secrets" revealed. Stay tuned.
About this Author
Jacquie is a professional network marketer who has mastered the fine art of making money from home.
She has dedicated her career to helping others realize that giving up the commute, mean bosses, booking vacation days around others and nasty coworkers is not giving up anything.
As a coach and motivator Jacquie has helped hundreds realize their dreams of weight loss, financial gain and a great lifestyle. You can read her blog at BodybyVi-Canada
Article Source: http://EzineArticles.com/?expert=Jacquie_Mccarnan
