Platinum Author
Even been backed by equal rights and privileges, women entrepreneurs lack in proper business strategy. And this is not a statement made by any anti-feminist group. Rather this was the core of the latest report published by Key4Women/ Forbes Insights. According to their research "Strategies for Recovery: Woman-Owned Small Businesses Put the Customer First", around 60 percent of the women entrepreneurs are improving their customer services so as to recover from the recession. Amongst them, only 18% follow a formal customer-service strategy and another 55 percent deal with such problems on a case-by-case basis.
Some more surprising stats included in this report proved that around 49 percent of the female business owners never tracked the purchasing activities of their customers, whereas 77 percent never offered any kind of reward programs for their customers. It has been further observed that just 28 percent of the total women entrepreneurs send e-newsletters to their customers on a regular basis and 16% of them maintain a company blog. Moreover, around 61 percent of the women entrepreneurs surveyed confirmed that they do not use social media for their customer service purposes. Worse yet, 25% don't have a company website.
Considering the above mentioned statistics, it can be said that women entrepreneurs really need help and proper guidance to build their business strategies. And the global consulting corporation Ernst & Young came up with a solution called Entrepreneurial Winning Women program to meet the requirements of the women-owned businesses. This program enables the women entrepreneurs be a part of the group of high-growth companies and best entrepreneurs of the country. If business strategy is planned logically and intelligently, a female entrepreneur can be leader in any sector whether it is event management services or IT sector.
The following are some of the features of the Entrepreneurial Winning Women program: -
* This program will help the women entrepreneurs to find potential partners, suppliers, strategic alliances and customers. In addition, it will assist in finding prospective sources of private capital.
* It will provide one-on-one support and guidance to the women business owners.
*You can expand your knowledge with the help of this program. Entrepreneurial Winning Women program offers latest information, executive dialogues on business strategies, research and information about best practices that are tailored to high-growth companies.
*The women entrepreneurs can strengthen their business skills and executive leadership through this program. Apart from that, it will help in identifying opportunities for growth.
*Through this program, you can meet seasoned entrepreneurs, renowned business mentors and coaches, and senior advisors to scale your companies.
Ernst & Young presented this program for the third year and are offering more customized support to the women folks. Apart from finding opportunities, the women business owners can share their best practices and success stories through this platform. This program offers targeted support so that the female business owners can overcome their unique challenges of lack of opportunity as well as their other personal issues. This program will also cater the unemployment problem of the country. It has been observed that the rate of women start businesses is twice than those started by men in United States. So if all these businesses sustain or are started with same amount of capital as men, these women owned businesses will add millions of jobs within a span of 5 years.
About this Author
Emma Heuton is a writer who provides descriptive information on different business ideas as well as entrepreneurship. Her insights are based on detailed study of business world.
Article Source: http://EzineArticles.com/?expert=Emma_Heuton
