High Street Shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" sign and special promotions.
Online Retailers also deploy similar techniques to entice people to their websites and to make a purchase. In the internet booming years, online retails competed on price, but today you pay the same price online as offline. Only difference is made up by the delivery charge.
Today's online retailers are using e-mail marketing, personalisation technology, smart search engines and multimedia in an effort to increase traffic and sales.
Some online retailers are using targeted e-mail service to encourage customers to visit their sites. The travel and leisure retailer Supraking.com, for example, sends more than 2 million e mails to customers every week. The content of the email is tailored to fit the recipient's age. Lifestyle and other factors. Email is a different medium with its own culture, so you have to know how to use it properly if it is going to be effective. What you are trying to do is to convert lookers into bookers.
MyPoints is an incentive scheme for online shoppers, which gives them points for reading emails, visiting sites and making purchases. The acquired points can be redeemed for a variety of good and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online profile that produces 400 data points about them. MyPionts does not pass on personal information (such as names and addresses) to third parties, but companies can use the customer profiles in targeted email campaigns, which MyPionts manages. Consumers expect to be rewarded for doing business with your. It is no longer a novelty to shop online.
Finding the way around an online store can be difficult because many product search engines are not smart. Some search engines are too precise so you get no results. Others are too broad and so you end up with lot of results, most of which are irrelevant to your needs. What you want is the online equivalent of the shopkeeper who can find the product you want or suggest an alternative. SEO technology, which is used by many online retailers, uses a pattern recognition system to find suitable products, based on parameters set by customers.
Some online retailers are using fitting files to help sell products. The Supra King Center (shoes and clothing retailer) uses fitting room on its website to allow customers to try they interested shoes and clothings.
Online retailers are also using enhanced imaging technology. US-based Internet Picture Corporation (iPix), runs an imaging service for online retailers (its clients include Amazon.com ). When you go into a store, you can touch and feel the products, but online you need be able to see the product well enough to trust that it's the right one for you. The technology includes a system that provides a 360-degree panoramic view of objects.
Other technologies are also being used to make online shopping more interactive. The clothing retailer maybe can allow online customers to create a virtual model based on their own physical characteristics, which can then be " dressed" in various clothing.
Some online retailers are using the Internet for aftersales support, Instead of struggling with a 200-page VCR manual, you can go online and watch animations that show you how to use it.
Now online shopping will be a trend over the coming year,they will use this information to offer an even better shopping experience.
[http://www.shoeseronline.com] by Cherry Huang
Online shopping, Share my experience Here, Sincerely to get more friends and more comments. Confidence, Believing, We will be happy and beautiful
Article Source: http://EzineArticles.com/?expert=Cherry_Huang
