Why is it Important to Add Experiential Content to Your Website Through Video?

So why is using video on your website so important? Because it's a form of experiential content. It's something tangible that your online audience can engage with to help them get a good feel for what you and your business represent. By using video, you're enabling your potential customer to see first hand who you are, what you offer, how you operate and why you're their best option.

If online video isn't already a part of your marketing mix, here are some good reasons to begin looking into it...

• Cost - It's quite common for business owners to think that they'd need a Hollywood budget to enjoy the marketing power of original film, but they couldn't be further from the truth. Whether it's a DIY job with the family camcorder or you invest in getting some professional help, an effective online video doesn't require an awful lot of editing or post production work so the cost can be kept to a minimum.
• Generating interest - If you could choose between reading a densely packed page of text or watching a short film that contains the same message which option would you go for? Because you can't rely on someone reading all the text on your web page, online video becomes far more important as people tend to watch it all the way through.
• Competitive Advantage - By Googling some of your keywords you'll find that you're contending with some stiff competition (unless you're peddling something incredibly unique). Google displays video search results as well, and these REALLY stand out. So if you've got some video results that pop up when your competitors have none, then you're putting yourself ahead in the game in the ever important search engine world.
• Your customers - It's fairly safe to assume that the majority of your customers are internet users, so it's highly likely that they watch online video as well. With New Zealanders now spending more time online than watching TV, and with online video being more popular than ever, if you're not providing online video to match these trends then you're missing out.

Based in the Nelson/Tasman region of New Zealand, Feijoa Films is a small production company offering affordable services to New Zealand businesses wishing to improve their online presence through film.

You can find more information on their services by visiting [http://feijoafilms.co.nz/]