Online Videos Will Continue to Rise
They're simply unavoidable. We watch them. We laugh, cry, and even spend money because of them.
Yes, I'm talking about online videos.
It's safe to say that you have been exposed to video on the Internet. With video based sites such as YouTube, Metacafe, Dailymotion and others, how can we not? Many have made video watching a regular part of their online experience.
The projections are clear: online videos are not going away anytime soon.
Now, while videos are great to pass the time, how can they help you if you are a business owner?
"I'm a business owner: why should I care about online videos?"
Great question. Though the majority of videos on the Internet are geared toward entertainment, the 'in-the-know' business owner is quickly recognizing the power of online video advertising.
Why? They are seeing online video advertising as a means of getting their business' vital information directly to their target audience. And an engaged audience at that.
In fact, we are almost 4 times more engaged when watching a video than we are when we are merely reading text. Now that's a high rating of the "stickiness factor".
What's more, this segment of advertising is expected to 'go through the roof' within the next few years. The question is: what are you doing about it?
If you're not on the map with a video, you should care.
Search Engines Love Video
Search engines like Google, Yahoo!, and Bing have well recognized that the people using their sites to seek out specific information are wanting to see relevant results. If not, they will find another search engine to bookmark.
Since we love relevant results, and videos, it only made perfect sense (and monetary sense!) to place videos in the search engine results pages (SERPs). I'm sure you've noticed a recent influx in the amount of videos coming up in the SERPs. When it comes down to it, "if the users are pleased, they will return"!
Leveraging the Search Engines Through Online Video Advertising
How can your website benefit from having a video?
Placing a properly produced/formatted video (not just any video) on your website is a great way to increase your website's relevancy. If you're a plumbing service company in Torrance, CA, it screams it a little bit louder.
When you increase your website's relevancy, you give the search engines reason to put your website in highly visible places in their SERPs.
To go even further (and to better your return on your investment) you can place your video(s) on your social media profiles such as Facebook and Twitter.
The Client Finder is a Torrance web design company based in Los Angeles that offers custom websites, and search engine marketing solutions such as search engine optimization, pay per click advertising, article writing services to small/medium sized businesses throughout the nation. Website Design Torrance
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