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Why Your Web Site Isn't Getting You Coaching Clients (and How to Change That)
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Lately, I have been hearing from many coaches who are not able to get any clients with their coaching web sites. Many coaches I know have paid web designers a lot of money and received nice web sites in exchange. Those sites look nice and have nice colors, but the coaches who own them are not able to get any clients from them.
If you have a site for your coaching business, but are not getting any clients from it, listen up. Here are the top mistakes that coaches make with their web sites and how to fix them:
- Mistake 1: Going For The Look Instead Of Functionality. Everyone wants to have a great looking site. But what is much more important are effective web sites. Sometimes in order for your site to be effective, it can't have exactly the look and feel that you want.
How to fix this: Don't go for a great looking web site. Instead, work with your online marketing coach to understand how to create an effective web site - a web site that will bring in more clients.
- Mistake 2: Having An About Coaching Page. You do not need the page about coaching on your web site, as your potential clients are not interested in buying coaching. What they are interested in buying are solutions to their problems.
How to fix this: Instead of having a web page about coaching, offer information on how you can help your target market solve their most pressing problems. By doing this, you are going to show your target market why they need to hire you as their coach.
Mistake 3: Not Asking Your Potential Clients To Subscribe To Your Newsletter. Very few people who come to your web site will become clients immediately. If they just leave your web site without any kind of action, they are going to forget about you and your business in about two minutes.
How to fix this: You must ask your visitors to subscribe to your newsletter. That way you will be able to keep in touch with them and let them know about your coaching long after they have left your web site.
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Learn more about how to get more coaching clients online in the FREE Report, "How To Get Coaching Clients Online", available for you at http://www.coachingkitchen.com/coaches/ By Biana Babinsky, the online business coach, expert and author. Article Source: http://EzineArticles.com/?expert=Biana_Babinsky |
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Article Submitted On: June 07, 2009
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MLA Style Citation:
Babinsky, Biana "Why Your Web Site Isn't Getting You Coaching Clients (and How to Change That)." Why Your Web Site Isn't Getting You Coaching Clients (and How to Change That). 7 Jun. 2009 EzineArticles.com. 9 Feb. 2010 <http://ezinearticles.com/?Why-Your-Web-Site-Isnt-Getting-You-Coaching-Clients-(and-How-to-Change-That)&id=2445523>.
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APA Style Citation:
Babinsky, B. (2009, June 7). Why Your Web Site Isn't Getting You Coaching Clients (and How to Change That). Retrieved February 9, 2010, from http://ezinearticles.com/?Why-Your-Web-Site-Isnt-Getting-You-Coaching-Clients-(and-How-to-Change-That)&id=2445523
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Chicago Style Citation:
Babinsky, Biana "Why Your Web Site Isn't Getting You Coaching Clients (and How to Change That)." Why Your Web Site Isn't Getting You Coaching Clients (and How to Change That) EzineArticles.com. http://ezinearticles.com/?Why-Your-Web-Site-Isnt-Getting-You-Coaching-Clients-(and-How-to-Change-That)&id=2445523