Why Your Business Can Benefit From Every Door Direct Mail

Every Door Direct Mail is program developed by the USPS to enable your business send over-sized postcards to your target audience without the need to purchase a mailing list or print specific addresses on your mail piece. It gets your marketing messages directly into the hands of consumers while reducing mail preparation costs. The USPS is also offering this service at a discounted postage rate of.145 cents each which is a.10 -.20 cents per piece savings!

Common sizes of these mailers for every door direct mail or EDDM are 9" by 6.25", 11" X 6.26", 6.5" by 11" and 17" by 11". These larger postcards sizes help you stand out from the crowd and will generate a higher response rate.

Another major advantage of EDDM is that there is no need to buy a mailing list. The mail is delivered to every address within a given courier route. Real Estate Agents love that they can target neighborhoods of choice at a discounted rate. Restaurants have found that every door direct mail is a great way to introduce a new menu or promote a new item on the menu. General retail stores use it to promote special sales. Salons, spas, fitness facilities, and gyms find every door direct mail a great way to introduce grand openings. Some businesses are excited to announce a 20 percent increase in business after using EDDM.

This new program is a very simple for any business to use. The customer has two options when using the program.

1. Mail House Processes the mail for you:

· First, they will process the necessary USPS paperwork according to the post office rules and guidelines.

· Secondly, they prepare the mail including bundling and ship the mail pieces directly to you.

· Finally, you take the mail to your local post office! You have complete control with everything completed for you.

2. You Process the Mail

· First, a professional print company can print your postcard order and ship directly to you.

· Secondly, you visit USPS website and create the paperwork.

· Next, you separate your printed order in bundles of 50.

· Finally, you take your prepared mail and paper work to your local post office.

Working with a professional mail house or an every door direct mail specialist will give you the confidence that you are targeting the correct demographics.

Every door direct mail is a great business marketing solution. The postcards can be produced in a variety of sizes and you no longer need to buy a mailing list. Every business should find an easy reason to use a EDDM often.

A seasoned expert in Real Estate Marketing with over 30 years of experience under his belt, Gary Barnette has had a successful real estate career in the US. His in depth knowledge of Every Door Direct Mail and creative use of Postcard Printing is now shared online for the first time! Follow his articles by bookmarking his author page. More quality articles are on the way.