Why You Should Not Overlook Mobile Devices

A few years ago using decent internet on a mobile phone was only a reality for those with more than a few quid in their pockets. Today however the number of people with a modern internet capable device, or 'Smart Phone' is increasing at a dramatic rate.

Maybe its just the inherent lack of patience in the modern day world, or perhaps a genuine thirst for instant knowledge in this time of 24 hour news. At any rate the fact remains that last year sales of the iPhone doubled globally whilst the worldwide sales of Smart Phones shot up by 24%. It is actually probable that by the end of 2011 Smart Phones will be outselling PC's.

The point is, mobile internet is here and it is becoming more and more important.

The Search Engines know this and are already paying attention. As a result of mobile internet's rise, the top search engines have a separate index for mobile sites. Currently they are much smaller that the comparative normal web index's. What this means is that early adopters will find it very easy to SEO to the top of search results, putting you one up on your competitors!

Not only this but if you have a mobile version of your site people will always choose to use your site and services over a competitor who does not have a mobile site. This is simply because your mobile friendly site loads much faster. remember that mobile internet users are not interested in waiting around!

Something to think about?

Luke D Edwards is a Web Programmer and Social Media Specialist at SOZO Design.

SOZO are a web design company in Cheltenham that specialise in professional web design, search engine optimisation (SEO) and logo design.