Why You Should Insist Your Web Designer Use WordPress to Build Your Website

For many business who want to go online, building your website is a costly investment that continues to draw on your resources on an ongoing basis. This does not have to be the case if you insist that your web designer use WordPress as your CMS (content management system) when they are designing your website.

WordPress was originally designed as a blogging platform, but it has since evolved into so much more. No longer are you limited to just blogging with this software.  With the increase in popularity of this Open Source (free) software, developers began to build plugins or add-ons to enhance the functions and performance. Software developers have expanded the power of the software to include the ability to do just about anything you could ever want with this system.

Through the use of custom themes and plugins, it is now possible to create an entire website with multiple features using WordPress. You can use it to build membership sites, shopping carts and article directories as well as photo galleries, classified ad sites and just about any other type of site you can imagine; and yes, even a blog.

What Makes WordPress Better Than The Rest?

In my opinion there are two key reasons why WordPress is the best possible choice for your website.

1. User friendly. Even the most technologically challenge person can maintain their website updates with this software. If you can type an email or use Microsoft Word, you can create pages and posts with WordPress. This is important because in today's online world, a totally static website (one that rarely changes) will sit at the bottom of the barrel when it comes to search engine placement. Search engines today value fresh content very highly and you should strive to be continually adding new information to your website. Without the ability to do this yourself, you are going to incur a pretty hefty bill every month from your web designer. Using WordPress will keep the monthly operating costs of your website down and improve your return on investment. You will still need your designer to freshen up the look of your site now and again but that will only be on a periodic basis as needed.
2. Search engine friendly. For whatever reasons, search engines love the WordPress platform. Time and time again they outperform any other CMS or static HTML websites in the search engines. I suspect this is because of the nature of the software, with the likelihood of new content added regularly, as well as the fact that SEO is both built in and added through plugins. With WordPress it is possible to very easily include advanced SEO for every single page and post within the site without having to know any HTML.

These two reasons alone should make your decision a no-brainer. A site that is easily maintained and search engine friendly will ensure your business website will have the best possible advantages.  All you have to do is add content.

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