Why Videos Are Vital to Your Online Success

The world of online video has taken off in the past few years with the success of YouTube and video cameras being built into everything from laptops to cell phones. As video editing software and distribution websites become easier and more consumer-friendly, many lawyers are using online lawyer videos as a new form of legal marketing.

The Benefits of Online Lawyer Videos

Most clients will say that they're more comfortable with hiring a professional if they've first seen and heard them before signing on the dotted line. People are generally swayed by your physical presence when looking to hire your professional services, so what better way to get acquainted with hundreds of clients at a time than through online lawyer videos?

When they watch your online lawyer videos, clients are given the opportunity to get a "feel" for how you are as a person. They see your mannerisms, hear your voice, and they get a sense of familiarity with you. Online lawyer videos are great for your legal marketing recognition as well, since they create a more memorable impression and can be found through search engine queries on Google by folks who are seeking more information on a legal topic.

Production Won't Break the Bank

You can produce a good online lawyer video with little to no cost if you already have the right tools. Many of us already own a small home video camera, or know someone who will loan us the use of theirs. You don't need a movie set; your own office is just fine. Editing can be done on most any computer, since almost all current models come with easy-to-use editing software pre-installed.

If you're going for a more personal style of video, you can even shoot it at your home to show your clients that you're not all work and no life. If you're doing a more informative video, sticking to the office or conference room is best, but choose a nice setting to avoid a dull backdrop.

Editing doesn't need to involve fancy tricks or special effects. Just trimming the clips down and maybe adding some royalty-free music in the background is all you need. Most editing software comes with tutorials and help for the basics, and some even have options to upload directly to YouTube or other video sharing websites.

Online Lawyer Video and Legal Marketing

Your online lawyer video can be a great legal marketing tool if you send the right messages. Some lawyers use their videos as commercials to inform their clients of their legal services. If you go this route, remember to always include a call to action. Tell your clients how to get more from you, whether it's to contact your office directly for a consultation, or to visit your website for more information and a chance to order your book.

Other lawyers have used their online lawyer video as a tool to actually give their clients this information. Rather than just writing articles and blogs about their practice areas, many choose to do video blogs or Q&A sessions to answer common issues their clients have. While this should be prefaced with a disclaimer that this is NOT to be taken as legal advice, you should invite them to contact you for a real one-on-one discussion about their legal needs.

Your online lawyer videos could be the next step in your legal marketing campaign if you use them properly. With all the YouTube addicts out there, you're sure to reach your clients in new ways!

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass. http://www.greatlegalmarketing.com/

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - (703) 591-9829.